Doli Muhammad Ja’Far Dalimunthe
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Journal : Journal of Management Analytical and Solution

Transformation of Organizational Cultural Values And Performance of Millennial Generation Lecturers of The University of North Sumatra Arif Qaedi Hutagalung; Amlys Syahputra Silalahi; Doli Muhammad Ja’far Dalimunthe; Adika Fajar Putra
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.294 KB) | DOI: 10.32734/jomas.v1i3.6892

Abstract

This research aims to test the effect of the transformation of organizational cultural values on the performance of millennial lecturers. The data analysis techniques used are multiple linear analysis and descriptive statistical analysis. The determination of the sample was done by slovin margins of error method of error amounting to 10% of the total number of permanent lecturers of civil servants / non civil servants as many as 249 people and produced a sample of 71 people. Cultural transformation is measured by the dimensions of vision and mission; External environment; Willingness to achieve goals; Organizational image; Lecturer's needs and objectives; Interpersonal relationships; and Leadership. The results showed that the transformation of organizational cultural values at the University of North Sumatra had a positive barbarslot influence on the performance of millennial lecturers. These results show that the better implementation of the transformation of the cultural values of the University of North Sumatra will lead to improved performance of millennial lecturers. This research is expected to be used as input for the University to be able to pay attention and fulfill and fully support the needs of millennial lecturers of the University of North Sumatra to improve the performance of lecturers.
Strategy Of Omni Channel Marketing & Business Sustainability Of E Commerce Through The Character And Mindset Of Msmes During The Covid-19 Pandemic In Siantar City Arif Lubis; Doli Muhammad Ja’far Dalimunthe; Bongsu Hutagalung3; Andrew Satria Lubis4
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 2 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i2.12435

Abstract

This study examines UMKM’s strategy to survive the COVID-19 pandemic. The findings of this study can help UMKM actors make decisions during pandemic uncertainty. This study is slightly different from previous, similar studies. Previous research looked at the long-term viability of UMKM businesses and competition among UMKM. However, during the COVID-19 pandemic, the situation was very different. This is not separate from the market anomalies that absorb UMKM products. UMKM faces the most difficult time in its business history. This investigation explains a change in the behavior of both UMKM perpetrators and buyers in the face of a pandemic. The research also shows that the surviving UMKM business operators are those who are able to adapt and innovate in their services and production processes. This research is expected to contribute to the development of UMKM strategies to survive the Covid-19 pandemic.