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Effect of Promotional Mix And Price On Consumer Subscription Decisions Mediated By Trust In Indihome Consumers In Medan (Emperis Study On Pt. Telkom Witel Medan) Adika Fajar Putra; Lubis, Muhammad Arif
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 2 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Indihome is a result of PT. Telkom. This examination means to analyze the impact of Promotion Mix (X1) and Price (X2) on Decision (Y) interceded by Trust (Z) Indihome Customers at PT Telkom Witel around there. Tests were taken upwards of 85 Indihome clients in Medan City utilizing an underlying condition model (Structural Equation Model). Information assortment utilized a poll while information investigation utilized Structural Equation Modeling (SEM) with Smart Partial Least Square (Smart PLS) adaptation 3.0 M3 programming. Test outcomes: 1. Advancement Mix significantly affects Consumer Decisions to buy in to Indihome in, 2. Costs significantly affect Consumer Decisions to buy in to Indihome, 3. Advancement Mix significantly affects Indihome Customer Confidence, 4. Costs significantly affect Indihome Consumer Confidence, 5. Trust significantly affects Consumer Decision to buy in to Indihome.

Transformation of Organizational Cultural Values And Performance of Millennial Generation Lecturers of The University of North Sumatra Arif Qaedi Hutagalung; Amlys Syahputra Silalahi; Doli Muhammad Jaâ€™far Dalimunthe; Adika Fajar Putra
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

This research aims to test the effect of the transformation of organizational cultural values on the performance of millennial lecturers. The data analysis techniques used are multiple linear analysis and descriptive statistical analysis. The determination of the sample was done by slovin margins of error method of error amounting to 10% of the total number of permanent lecturers of civil servants / non civil servants as many as 249 people and produced a sample of 71 people. Cultural transformation is measured by the dimensions of vision and mission; External environment; Willingness to achieve goals; Organizational image; Lecturer's needs and objectives; Interpersonal relationships; and Leadership. The results showed that the transformation of organizational cultural values at the University of North Sumatra had a positive barbarslot influence on the performance of millennial lecturers. These results show that the better implementation of the transformation of the cultural values of the University of North Sumatra will lead to improved performance of millennial lecturers. This research is expected to be used as input for the University to be able to pay attention and fulfill and fully support the needs of millennial lecturers of the University of North Sumatra to improve the performance of lecturers.

OPTIMIZATION OF TURNOVER THROUGH IMPROVING THE QUALITY AND PRODUCTIVITY OF PROCESSED GAR-DERIVATIVE PRODUCTS IN KWALA BEGUMIT VILLAGE, STABAT DISTRICT Yasmin Chairunisa Muchtar; Adika Fajar Putra; Jane Melita Keliat
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.1718

Agarwood is a tree from the genus Aquaria which generally grows in Southeast Asia and South Asia. The Cagar Jaga Nusantara Cooperative is a cooperative that works to promote and preserve agarwood plants as a commodity that produces a positive impact on humans. Apart from empowering this cooperative, this cooperative also directly participates in the processing of agarwood plants, processing various types of derivative products made from agarwood, such as agarwood soap, coffee, agarwood tea, agarwood buhur (incense), agarwood sapwood and distilled water. Activities that have been carried out include training, education and teaching to the team to improve the quality and productivity of 'Herbal Agarwood Tea'. The potential for developing other processed agarwood products, such as soap and distilled water, will be studied further. This has the opportunity to increase the amount of money generated. Businesses will become more creative with this training, and it can open up jobs for the local community. Therefore, it is hoped that business people will become pioneers of Agarwood Products in North Sumatra.

Influence Of Price, Product Quality and Brand Image Towards Oil Customer Loyalty Fried Palmanco In Medan City In East Medan District Triara Juniarsih; Wicaksono, Satrio; Adika Fajar Putra
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i3.22919

This research aims to determine and analyze the influence of price,product quality and brand image on customer loyalty for PalmancoCooking Oil in Medan City in East Medan District. This research isassociative research and the type of data used is quantitative. The dataused was obtained from interviews, surveys and distributingquestionnaires. The analytical method used is descriptive analysis andmultiple linear regression analysis. The population of this research isthe people of Medan city, especially in East Medan District, who usePalmanco cooking oil products. The number of samples in this studywas 119 people using a purposive sampling technique with the criteria:aged over 20 years and had purchased Palmanco cooking oil productsat least 3 times. The results of this research show that simultaneouslyPrice, Product Quality and Brand Image have a positive and significanteffect on Customer Loyalty for Palmanco Cooking Oil in Medan Cityin East Medan District. Partially, Price, Product Quality and BrandImage have a positive and significant effect on Customer Loyalty forPalmanco Cooking Oil in Medan City in East Medan District.

Influence Of Price, Product Quality and Brand Image Towards Oil Customer Loyalty Fried Palmanco In Medan City In East Medan District Triara Juniarsih; Wicaksono, Satrio; Adika Fajar Putra
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 3 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i3.22919

This research aims to determine and analyze the influence of price,product quality and brand image on customer loyalty for PalmancoCooking Oil in Medan City in East Medan District. This research isassociative research and the type of data used is quantitative. The dataused was obtained from interviews, surveys and distributingquestionnaires. The analytical method used is descriptive analysis andmultiple linear regression analysis. The population of this research isthe people of Medan city, especially in East Medan District, who usePalmanco cooking oil products. The number of samples in this studywas 119 people using a purposive sampling technique with the criteria:aged over 20 years and had purchased Palmanco cooking oil productsat least 3 times. The results of this research show that simultaneouslyPrice, Product Quality and Brand Image have a positive and significanteffect on Customer Loyalty for Palmanco Cooking Oil in Medan Cityin East Medan District. Partially, Price, Product Quality and BrandImage have a positive and significant effect on Customer Loyalty forPalmanco Cooking Oil in Medan City in East Medan District.

Increasing Product Distribution Capacity and Financial Management Of â€œKampungâ€ Chicken Egg Business at Lau Dendang Traditional Chicken Farm Sianipar, Aryanti Sariartha; Adika Fajar Putra; Fauziah Kumalasari
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

There are several types of chicken farms with various production models. In the production process, partners start by purchasing chicken seeds and providing vitamins and then raising them by providing natural animal feed in the form of vegetables and fruits from traditional markets, so they do not use manufactured animal feed such as pellets and the like. Then, the enlargement process takes 3-5 months. In the husbandry principle, partners use the cage-free principle. However, in the production process, partners still use natural equipment due to limited capital. In addition, partners' knowledge of product marketing management is still minimal, even though the concept of organic production can be a potential brand that differentiates compared to competing products. On the financial management side, the business still combines personal and business finances, there is no clear cash flow report periodically. This causes the business to have no clear profit/loss and relatively slow to develop. Through this program, the implementation team offered solutions in the form of providing machines to facilitate the distribution of goods and increase the capacity of livestock land, providing branding concepts through brands and counseling on simple business financial management principles. The targeted outputs are increased egg production capacity, reduced feed distribution and transportation costs, added value in the form of brands, and simple business financial reports.

Development Of Creative Industry Eco-Print As an Effort to Improving The Quality and Productivity Business Business Hand Craft Shans's Craft in Medan Dalimunthe, Doli Muhammad Jafar; Adika Fajar Putra; Hutagalung, Arif Qaedi; Sianipar, Aryanti Sariartha
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v7i2.7745

With creativity, items that have no value and are often considered trash can be turned into a product with high economic value, for example leaves. Shanti Permatasari as a creative industry player for home handicrafts created by Shan's Craft uses leaves as raw materials to make various products using the Eco-print technique. Eco-print is a method of coloring and printing natural motifs on fabrics that utilizes leaves or flowers that grow in the yard as a substitute for chemical liquids and is also environmentally friendly. Coloring using natural elements will not cause environmental damage. The development of creative industries is needed to foster community creativity, especially during the current Covid-19 pandemic. Creative industries in the form of handicrafts get enough attention, especially as souvenirs and souvenirs. With the existing potential, the production of the Shan's Craft creation house in the form of handicrafts using the Eco-print technique needs to be supported to increase production and marketing more seriously. Although this business has promising opportunities, there are obstacles in the production process due to the limited space of the workshop which limits the space for movement, production, and even for displaying product displays. In terms of financial management, businesses still combine personal finance and business finance, there is no clear cash flow report on a regular basis. This causes the business to have no clear advantages/disadvantages and is relatively slow to develop. Through this service program, the implementation team offers solutions in the form of expansion and construction of product display rooms for promotional needs, creation of online media accounts as a means of digital promotion, and financial management training and simple bookkeeping of financial statements. The targeted outputs are increased production and sales of eco-print batik, maximum utilization of product display space in reaching the target market, and expanding the market through the use of online media such as social media and e-commerce.

Effect of Promotional Mix And Price On Consumer Subscription Decisions Mediated By Trust In Indihome Consumers In Medan (Emperis Study On Pt. Telkom Witel Medan) Adika Fajar Putra; Lubis, Muhammad Arif
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 2 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v1i2.6286

Indihome is a result of PT. Telkom. This examination means to analyze the impact of Promotion Mix (X1) and Price (X2) on Decision (Y) interceded by Trust (Z) Indihome Customers at PT Telkom Witel around there. Tests were taken upwards of 85 Indihome clients in Medan City utilizing an underlying condition model (Structural Equation Model). Information assortment utilized a poll while information investigation utilized Structural Equation Modeling (SEM) with Smart Partial Least Square (Smart PLS) adaptation 3.0 M3 programming. Test outcomes: 1. Advancement Mix significantly affects Consumer Decisions to buy in to Indihome in, 2. Costs significantly affect Consumer Decisions to buy in to Indihome, 3. Advancement Mix significantly affects Indihome Customer Confidence, 4. Costs significantly affect Indihome Consumer Confidence, 5. Trust significantly affects Consumer Decision to buy in to Indihome.

Transformation of Organizational Cultural Values And Performance of Millennial Generation Lecturers of The University of North Sumatra Arif Qaedi Hutagalung; Amlys Syahputra Silalahi; Doli Muhammad Jaâ€™far Dalimunthe; Adika Fajar Putra
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v1i3.6892

This research aims to test the effect of the transformation of organizational cultural values on the performance of millennial lecturers. The data analysis techniques used are multiple linear analysis and descriptive statistical analysis. The determination of the sample was done by slovin margins of error method of error amounting to 10% of the total number of permanent lecturers of civil servants / non civil servants as many as 249 people and produced a sample of 71 people. Cultural transformation is measured by the dimensions of vision and mission; External environment; Willingness to achieve goals; Organizational image; Lecturer's needs and objectives; Interpersonal relationships; and Leadership. The results showed that the transformation of organizational cultural values at the University of North Sumatra had a positive barbarslot influence on the performance of millennial lecturers. These results show that the better implementation of the transformation of the cultural values of the University of North Sumatra will lead to improved performance of millennial lecturers. This research is expected to be used as input for the University to be able to pay attention and fulfill and fully support the needs of millennial lecturers of the University of North Sumatra to improve the performance of lecturers.

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