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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Fithoni, Ahmad
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Diskon, Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Online dengan Menggunakan Aplikasi Alfagift AZ, Siti Marlina; Ratna, Ratna; Fithoni, Ahmad; Delima, Rts. Hartha
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5695

Abstract

This research aims to determine the influence of discounts, promotions and service quality on purchasing decisions using the Alfagift application in Muara Bulian. The analysis used is quantitative analysis using validity and reliability tests, multiple linear regression analysis, t test, F test and coefficient of determination (R2). The research results show that simultaneously there is a significant influence between the discount, promotion and service quality variables on online purchasing decisions using the Alfagift application, but partially only the discount variable does not have a significant influence on online purchasing decisions using the Alfagift application in Muara Bulian.
Co-Authors AZ, Siti Marlina Delima, Rts. Hartha Ratna Ratna