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All Journal JE (Journal of Empowerment) Jurnal Ekonomi dan Manajemen Indonesia Benefit : Journal of Bussiness, Economics, and Finance
Hapsari, Winda
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Digital Marketing dan Inovasi Produk dalam Meningkatkan Keputusan Pembelian Toko Si Segar Ningrum Afriani, Lita; Puspitaningtias, Rofi; Ika Hastuti, Endah; Hapsari, Winda
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1224

Abstract

Penelitian ini bertujuan untuk mengetahui peran digital marketing dan inovasi produk dalam meningkatkan keputusan pembelian konsumen. Sampel sebanyak 100 responden. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik non-probability sampling yaitu teknik incidental sampling. Penelitian ini menggunakan skala pengukuran Likert. Dimana analisis data menggunakan uji analisis regresi berganda dan koefisien determinasi. Hasil penelitian menunjukkan bahwa digital marketing dan inovasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Keberhasilan perusahaan dapat dicapai jika penerapan strategi digital marketing yang efektif, seperti penggunaan media sosial, email marketing, dan iklan berbayar selalu konsisten disampaikan kepada konsumen secara menarik. Penelitian ini memiliki keterbatasan karena hanya difokuskan pada satu jenis bisnis, meskipun sampel yang digunakan cukup beragam dan diolah dengan tingkat signifikansi 5%. Oleh karena itu, temuan yang dihasilkan hanya relevan untuk perusahaan dengan karakteristik serupa dalam konteks geografis yang sama.
Pengaruh Mutu Produk, Persepsi Harga Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Toko Serba 45.000 Ditenggarong) Hapsari, Winda; Palinggi, Yonathan; Idham, Idham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 2 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v21i2.972

Abstract

Abstract: The purpose of this study was to determine the effect of product quality and price perception partially or simultaneously on consumer perceptions at 45,000 Convenience Stores in Tenggarong and to determine the dominant variables in influencing consumer perceptions between the two independent variables. The analytical tool used in this research is multiple regression method with the help of SPSS 20.0 For Window's, with a population of 150 respondents and a sample of 70 respondents. Based on the results of the study, it can be concluded that the variables of product quality, price perception and product variations simultaneously affect consumer purchasing decisions. Product quality variable has a partial effect on consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. Price perception variable (X2) partially influences consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong, Product variation variable (X3) partially affects consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. From the three partial correlation test results, it can be seen that the value of the product quality variable has the greatest influence compared to the price perception variable and product variation, so that the product quality variable is the most dominant variable influencing consumer purchasing decisions. Keywords: Product Quality, Price Perception, Product Variation, Purchase Decision
Pengaruh Mutu Produk, Persepsi Harga Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Toko Serba 45.000 Ditenggarong) Hapsari, Winda; Palinggi, Yonathan; Idham, Idham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 2 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v21i2.972

Abstract

Abstract: The purpose of this study was to determine the effect of product quality and price perception partially or simultaneously on consumer perceptions at 45,000 Convenience Stores in Tenggarong and to determine the dominant variables in influencing consumer perceptions between the two independent variables. The analytical tool used in this research is multiple regression method with the help of SPSS 20.0 For Window's, with a population of 150 respondents and a sample of 70 respondents. Based on the results of the study, it can be concluded that the variables of product quality, price perception and product variations simultaneously affect consumer purchasing decisions. Product quality variable has a partial effect on consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. Price perception variable (X2) partially influences consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong, Product variation variable (X3) partially affects consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. From the three partial correlation test results, it can be seen that the value of the product quality variable has the greatest influence compared to the price perception variable and product variation, so that the product quality variable is the most dominant variable influencing consumer purchasing decisions. Keywords: Product Quality, Price Perception, Product Variation, Purchase Decision
MENINGKATKAN KEMAMPUAN MENGAJAR DOSEN MELALUI PELATIHAN PENGAJARAN DENGAN BAHASA INGGRIS Adara, Reza Anggriyashati; Prihhartini, Sya’baningrum; Hapsari, Winda; Paronda, Abdul Hafid
JE (Journal of Empowerment) Vol 4, No 1 (2023): JUNI
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/je.v4i1.3093

Abstract

ABSTRAK Sebagai bahasa yang digunakan untuk berkomunikasi oleh orang-orang dari penjuru dunia, bahasa Inggris menjadi salah satu bahasa asing yang layak dikuasai oleh tenaga pengajar seperti dosen. Ketika dosen mengajar dalam bahasa Inggris, mahasiswa akan terbantu untuk terbiasa dalam menggunakan bahasa Inggris. Namun, sebelum menggunakan bahasa Inggris sebagai medium instruksi, dosen perlu mengikuti pelatihan yang dapat memberikan arahan untuk mengajarkan materi dalam bahasa Inggris. Sehubungan dengan itu, kegiatan pengabdian masyarakat ini berjudul “Mengajar dalam Bahasa Inggris” dan bertujuan untuk memberikan metode pengajaran mata kuliah dalam bahasa Inggris. Kegiatan ini dilakukan di Fakultas Komunikasi Sastra dan Bahasa Universitas Islam 45 Bekasi dan diikuti oleh 25 dosen dari semua fakultas dan tiga kampus di Bekasi. Kegiatan ini berlangsung selama empat hari dan dilakukan secara blended (daring dan langsung). Metode partisipatif dalam bentuk ceramah, diskusi interaktif dan microteaching digunakan dalam pelatihan ini. Mayoritas para peserta dari kegiatan ini memberikan respons positif. Pelatihan ini merupakan titik tolak bagi kegiatan-kegiatan pelatihan yang dapat memberikan manfaat kepada pengajaran terutama pengajaran dengan menggunakan bahasa Inggris sebagai bahasa pengantar.ABSTRACTAs a language which is used to communicate with people from all over the globe, English can be a foreign language that is useful to be mastered by educators such as lecturers. When lecturers teach in English, it can help students to get used to using English. However, before using English as a medium of instruction, lecturers need to attend training that can provide directions for teaching material in English. In this regard, this community service activity is entitled "Teaching in English" and aims to provide a method of teaching courses in English. This activity was conducted at the Faculty of Literature and Language Communication, Islamic University 45 Bekasi and was attended by 25 lecturers from all faculties at the Islamic University 45 Bekasi and campuses in Bekasi. This event lasted for four days and conducted in a blended approach (online and offline). Participative method through lectures, interactive discussions and micro teaching were used in this event. The majority of the participants of this event gave a positive response. This training is a milestone for similar events that can give benefits to teaching especially teaching using English as a medium of instruction.
Co-Authors Abdul Hafid Paronda Adara, Reza Anggriyashati Endah Ika Hastuti Idham Idham Lita Ningrum Afriani Palinggi, Yonathan Prihhartini, Sya’baningrum Rofi Puspitaningtias