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Visual Identity “Licincyin” As A Promotional Strategy For Processed Eel Home Industrial Products Qurrotul A.FS, Nurul Izza; Yunianto, Ipung Kurniawan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 3, No 1 (2019): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i1.9049

Society must begin to adapt to the new way of life, often referred to as the 'new normal life.' This transitional period has led to significant changes in societal behavior. One of these changes is the shift in food consumption patterns. With the increased demand, the market segment predictions and the scope of frozen food producers are expected to expand further.Frozen smoked eel processing products in Indonesia are not the only ones, but there are still very few business actors. This is a great opportunity for the "Licincyin" home industry to promote their products. This research aims to design a visual identity for Licincyin with an image of Indonesian culture as a visual attraction as a means of branding and product communication for potential consumers. This research uses qualitative methods in the form of interviews, documentation, and literature study, while the visual design in this research uses design thinking methods, SWOT analysis, and Hiroyoshi Tsukamoto's Manga Matrix approach to examine the characters/mascots on Licincyin product packaging. The results of this research are Licincyin's visual identity in the form of logo designs, packaging, mascots and visual elements in packaging with images of Indonesian culture

Perancangan Logo KEMON sebagai Identitas Kampung Edukasi Empon Kelurahan Joglo Surakarta Setiawan, William; Faturohman, Muhammad Fajar; Assegaf, Duffan Indrawan Munir; Yunianto, Ipung Kurniawan
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 5 No. 2 (2024)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v5i2.6605

Penelitian ini berfokus pada perancangan logo sebagai identitas visual untuk Kampung Edukasi Empon (KEMON) di Kelurahan Joglo, Surakarta. KEMON bertujuan mempromosikan pengetahuan dan manfaat empon-empon, tanaman herbal yang digunakan dalam pengobatan tradisional, sekaligus mendukung pengembangan UMKM berbasis produk turunan empon di wilayah tersebut. Metode design thinking diterapkan melalui lima tahapan, yaitu empati, definisi, ideasi, prototipe, dan pengujian, guna menghasilkan logo yang sesuai dengan identitas dan nilai-nilai lokal. Identitas visual KEMON diujicobakan melalui unggahan di media sosial Instagram untuk mendapatkan respons dari audiens terkait desain logo, palet warna, tipografi, serta implementasi visual lainnya. Hasilnya menunjukkan bahwa logo KEMON berhasil merepresentasikan potensi Kelurahan Joglo sebagai pusat edukasi dan pengembangan produk empon yang unik dan bernilai ekonomi, serta mendapat respons positif dari audiens yang menilai logo tersebut mampu mencerminkan visi kampung edukasi empon

PENDAMPINGAN BRANDING PRODUK BERBASIS KEKAYAAN INTELEKTUAL MELALUI KEPEMILIKAN MEREK DAGANG DAN DESAIN INDUTRI PADA RINTISAN BISNIS SEPATU RANGE DE CULTURE Yunianto, Ipung Kurniawan; Kurniawan, Rendya Adi; Prilosadoso, Basnendar Herry; Tori, Pisteo Gabriel; Priana, Fatika Fajar; Dini, Erlyana Zuar
Abdi Seni Vol. 15 No. 2 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini mengkaji pentingnya merek dagang dan desain industri sebagai identitas visual dan nilai tambah produk bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Merek dagang berfungsi sebagai pembeda produk dan strategi pemasaran, sementara desain industri meningkatkan nilai komersial produk. Program pendampingan ini bertujuan meningkatkan kesadaran hukum UMKM terkait merek dagang dan desain industri,khususnya pada produk sepatu Range de Culture (RDC). Tantangan utama UMKM adalah kurangnya pemahaman akan urgensi perlindungan kekayaan intelektual tersebut. Metode yang digunakan adalah edukasi mengenai peran strategis merek dagang dan desain industri dalam persaingan usaha, serta pendampingan proses pendaftarannya. Hasilnya, RDC berhasil mendaftarkan merek dagang dan desain industrinya ke Direktorat Jenderal Kekayaan Intelektual (DJKI). Penelitian ini menyoroti pentingnya pendampingan dalam meningkatkan kesadaran dan kapasitas UMKM untuk memanfaatkan perlindungan kekayaan intelektual guna memperkuat daya saing dan keberlanjutan usaha.

Implementasi Model Scamper sebagai Strategi Asimilasi Perwajahan Typeface “Antawacana” Bercitra Wayang Golek Sunda Yunianto, Ipung Kurniawan; Priliuno, Syaima
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 15 No. 2 (2023)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/brikolase.v15i2.5306

The earliest modes of human communication were gestures and symbols, which eventually evolved into letters and fonts that are crucial for facilitating everyday activities. Font design (typeface) development reflects the current cultural zeitgeist and allows traditional elements to be incorporated as visually relevant elements in modern situations, one of which is the Sundanese Wayang Golek possesses anatomical characteristics that resemble those of humans, making it possible to adapt them as a typeface element and incorporate them into visual designs. This study employs a technique that blends anatomical elements of fonts and Sundanese Wayang Golek, to discuss the innovation of decorative typeface design, utilizing the SCAMPER model approach as a brainstorming method. The approach was initially introduced by Alex Osborne in 1953 and later developed by Bob Eberle in 1971. The typeface design outcomes are expected to reflect the representation of Sundanese Wayang Golek, by following the typographical principle. This research's significance is that it offers a strategic and creative approach to introducing Sundanese culture through typefaces

PENDAMPINGAN BRANDING PRODUK BERBASIS KEKAYAAN INTELEKTUAL MELALUI KEPEMILIKAN MEREK DAGANG DAN DESAIN INDUTRI PADA RINTISAN BISNIS SEPATU RANGE DE CULTURE Yunianto, Ipung Kurniawan; Kurniawan, Rendya Adi; Prilosadoso, Basnendar Herry; Tori, Pisteo Gabriel; Priana, Fatika Fajar; Dini, Erlyana Zuar
Abdi Seni Vol. 15 No. 2 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v15i2.6369

This research examines the significance of trademarks and industrial designs as visual identities and value-added elements for Micro, Small, and Medium Enterprises (MSMEs). Trademarks serve to differentiate products and function as a marketing strategy, while industrial designs enhance the commercial value of products. This assistance program aims to raise legal awareness among MSMEs regarding trademarks and industrial designs, specifically focusing on the shoe products of Range de Culture (RDC). The primary challenge MSMEs face is a lack of understanding regarding the urgency of such intellectual property protection. The methods employed include education on the strategic role of trademarks and industrial designs in business competition and guidance throughout the registration process. As a result, RDC successfully registered its trademarks and industrial designs with the Directorate General of Intellectual Property (DJKI). This research highlights the importance of assisting in enhancing awareness and capacity among MSMEs to leverage intellectual property protection to bolster their competitiveness and business sustainability

Perancangan Logo KEMON sebagai Identitas Kampung Edukasi Empon Kelurahan Joglo Surakarta Setiawan, William; Faturohman, Muhammad Fajar; Assegaf, Duffan Indrawan Munir; Yunianto, Ipung Kurniawan
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 5 No. 2 (2024)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v5i2.6605

Penelitian ini berfokus pada perancangan logo sebagai identitas visual untuk Kampung Edukasi Empon (KEMON) di Kelurahan Joglo, Surakarta. KEMON bertujuan mempromosikan pengetahuan dan manfaat empon-empon, tanaman herbal yang digunakan dalam pengobatan tradisional, sekaligus mendukung pengembangan UMKM berbasis produk turunan empon di wilayah tersebut. Metode design thinking diterapkan melalui lima tahapan, yaitu empati, definisi, ideasi, prototipe, dan pengujian, guna menghasilkan logo yang sesuai dengan identitas dan nilai-nilai lokal. Identitas visual KEMON diujicobakan melalui unggahan di media sosial Instagram untuk mendapatkan respons dari audiens terkait desain logo, palet warna, tipografi, serta implementasi visual lainnya. Hasilnya menunjukkan bahwa logo KEMON berhasil merepresentasikan potensi Kelurahan Joglo sebagai pusat edukasi dan pengembangan produk empon yang unik dan bernilai ekonomi, serta mendapat respons positif dari audiens yang menilai logo tersebut mampu mencerminkan visi kampung edukasi empon

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