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ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN DI RUMAH MAKAN SFA STEAK & RESTO KARANGANYAR Putri, Ciciek Adhias; Trisnowati, Juni
Surakarta Management Journal VOLUME 3 NO. 1 JUNI 2021
Publisher : Universitas Of Surakarta

Business in the culinary field has shown quite rapid development. This was marked by the establishment of various types of restaurants in Indonesia. The restaurant is not only a place to eat, but also serves as a place to gather, socialize, exchange ideas, expand networks and also become one of the places for prospecting business. So it can be concluded that eating habits outside the home have become an inseparable part of the life of modern society. In this research, the aim is to determine the effect of product quality, service quality, and price on customers satisfaction in sfa steak and resto karanganyar. the hypothesis in this study are suspected by product quality, service quality, and price have a significant effect on consumers satisfaction in sfa steak & resto karanganyar.necessary data in this study are primary data obtained by questionnaire from a sampel of 100 respondents. analysis of the data used in this research is multiple linier regression test, t test, f test, and the coefficient of determination test. The result of data analysis in this study can be concluded that of product quality, service quality, and price significantly influence consumers satisfaction in sfa steak & resto Karanganyar.

PENGARUH KUALITAS JASA TERHADAP LOYALITAS NASABAH KREDIT (Studi kasus pada PT.BPR - BKK GROGOl) Marniyati, Sabar; Trisnowati, Juni
Surakarta Management Journal VOLUME 2 NO. 2 DESEMBER 2020
Publisher : Universitas Of Surakarta

This research aim to know the effect of service quality to customer loyalty with customer satisfaction in mediator variable in customer Banking in BPR – BKK Grogol. The analysis in this research used multiple linear regression test, t test, F test and determination coefficient test. The result of this research shown reliability, responsiveness, assurance, empathy, and tangibles are positively effects to customer loyalty in model I and not significance in model II. Significance test value of F = 0,000. That’s mean there are the effect simulating of reliability, responsiveness, assurance, empathy, and tangibles to customer loyalty. The t t result only variable assurance and tangible to partial effect on customer loyalty. R2 test (determination coefficient) is 0,512. It means independent variables ability (reliability, responsiveness, assurance, empathy, and tangibles) in explaining dependent variable (customer loyalty) is 51,2%.

PENGARUH PROMOSI PENJUALAN, PERIKLANAN DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PADA PT. GREAT MATARAM CABANG SURAKARTA Ariyani, Rosy; Trisnowati, Juni
Surakarta Management Journal VOLUME 4 NO. 1 JUNI 2022
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v4i1.774

The purpose of this study was to determine the effect of sales promotion, advertising and personal selling on purchasing decisions at PT Great Mataram Surakarta. The population in this study were consumers of PT Great Mataram Surakarta which consisted of a pharmacy and a hospital with a total of 2219. The sampling method used was purposive sample with a total of 100 respondents. Data collection techniques using interviews and questionnaires. The data analysis technique used the t test, F test, multiple linear regression analysis and the coefficient of determination. The results of the data analysis technique using the t test obtained a value of 4.199, which means that it has a significant effect on purchasing decisions. The results of the data analysis technique using the F test obtained a value of 34.625, which means a simultaneous significant effect on purchasing decisions. The results of the data analysis technique using the coefficient of determination obtained a value of 0.505, which means that the effect of all independent variables on the dependent variable is 50.5% while the rest is explained by other variables. The results of the data analysis technique using multiple linear regression obtained a value (constant) of 0.791, the value of the coefficient of X1 0.548, the value of the coefficient of X2 was 0.456, the value of the coefficient of X3 was 0.316. The conclusion from the test results of each hypothesis shows that sales promotion has a significant effect on purchasing decisions, advertising has a significant effect on purchasing decisions, personal selling has a significant effect on purchasing decisions and sales promotion, advertising and personal selling have a significant effect simultaneously on purchasing decisions at PT. Great Mataram Surakarta Branch.

PENGARUH HARGA, PROMOSI DAN ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TIKTOK SHOP (Studi Kasus Mahasiswa Universitas Surakarta) Elfani, Rantisa; Trisnowati, Juni
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1323

The purpose of this study was to determine the effect of price, promotion, and electronic word of mouth on the purchasing decisions of Tiktok Shop consumers (Case study of Surakarta University students), either partially or simultaneously. This research is a quantitative research. The sampling technique used was purposive sampling, with a sample of 100 respondents from undergraduate students in February 2023. Primary data was obtained from questionnaires that had been distributed via the Google form. The analysis technique used is descriptive analysis, multiple linear regression, F test, t test, and determination test (R2). Based on the F test and t test, the results obtained were that the variables of price, promotion, and electronic word of mouth partially or simultaneously had a positive and significant effect on the purchasing decisions of TikTok Shop consumers (Case study of Surakarta University students)

PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TEH MERK GAMBYONG (Studi Kasus di Pondok Gambyong dan Homestay Karanganyar) Widyaningrum, Vivi Rufitasari; Trisnowati, Juni; Pujiani, Dewi
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1094

This study aims to determine the effect of product quality (X1), price (X2), and promotion (X3) on purchase decisions (Y) of Gambyong Brand Tea (Case Study in Pondok Gambyong and Homestay Karanganyar) either partially or simultaneously. This research is a quantitative research using 100 respondents as the research sample. The analysis technique used in this research is multiple linear regression analysis, t test (partial), F test (simultaneous), and coefficient of determination test (R2). The results of the t-test for product quality (X1) are 2.193, price (X2) is 4.482, and promotion (X3) is 5.092 where the value is > ttable (1.985). The significance level for each variable is 0.031 (product quality), 0.000 (price), 0.000 (promotion) which means <0.05. And then, in the F test for all independent variabels the calculated F result are 57,322 > Ftable (2,70) with a level of significance 0,000 < 0,05.The results showed that product quality (X1), price (X2), and promotion (X3) had a positive and significant influence on purchase decision (Y) either partially or simultaneously.

PENGARUH SISTEM BIROKRASI, FASILITAS DAN PEMENUHAN KONSEP SYARIAH TERHADAP KEPUASAN PENGGUNA PADA KOPERASI SIMPAN PINJAM PEMBIAYAAN SYARIAH BMT TUMANG BOYOLALI Parli, Parli; Trisnowati, Juni; Budiwanarto, Kim
Surakarta Management Journal VOLUME 2 NO. 1 JUNI 2020
Publisher : Universitas Of Surakarta

The purpose of this study was to find out: 1) the influence of the bureaucratic system on service user satisfaction, 2) the effect of facilities on service user satisfaction, 3) the effect of fulfilling sharia concepts on service user satisfaction, 4) the influence of the bureaucratic system , facilities and fulfillment of sharia concepts to service users' satisfaction. This study included quantitative descriptive research whose conclusions were obtained based on the results of statistical analysis with the object of research at KSPPS BMT Tumang Boyolali. A sample of 161 people from a population of 300 people with incidental sampling techniques. Instruments used with questionnaires and data analysis techniques used are multiple linear regression analysis, t test, F test, R2 test. Regression analysis results obtained regression equation: Y = 3.223 + 0.249 X1 + 0.255 X2 + 0.298 X3, which means that service user satisfaction is influenced by the bureaucratic system, facilities provided and fulfillment of sharia concepts (compliance). Based on the analysis and discussion it can be concluded that: 1) the bureaucratic system influences the satisfaction of service users. (2) facilities affect the satisfaction of service users. (3) fulfillment of sharia concepts affects the satisfaction of service users. (4) the bureaucratic system, facilities and fulfillment of the concept of sharia together affect the satisfaction of service users. (4) bureaucratic system, facilities provided and fulfillment of sharia concepts affect the satisfaction of service users by 59.5%, while the remaining 40.5% is influenced by other variables outside of this study

PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KACANG SANGRAI: STUDI KASUS DI UMKM KACANG SANGRAI SARI PANGAN KECAMATAN NGADIROJO, WONOGIRI Gunawan, Andi; Pujiani, Dewi; Trisnowati, Juni
Surakarta Management Journal VOLUME 6 NO. 2 DESEMBER 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i2.1410

This research aims to determine the influence of product quality, price, and service quality on the decision to purchase oven roasted peanuts among consumers of roasted peanut juice, both partially and simultaneously. The population in this study were consumers of peanut products who had made purchases at the food essence factory in Ngadirojo sub-district, where the exact number is not yet known. Sampling in this research used non-probability sampling with a sample of 100 respondents. The analytical method used is multiple linear regression analysis, t test, f test and coefficient of determination. The results of this research show that in particular, perceptions of product quality, price, and service quality have a positive and significant effect on purchasing decisions. The coefficient of determination shows that 74.5% of the variables of price perception, brand image and product quality influence purchasing decisions. Meanwhile, the remaining 25.5% was influenced by other variables not studied.

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