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MODEL PEMBUATAN KEPUTUSAN ENTREPRENEURSHIP CALON SARJANA EKONOMI Dewi Pujiani, Kun Ismawati
PROSIDING Vol 1, No 01 (2014): Prosiding Seminar Nasional Vol.01 No.01. 2014
Publisher : PROSIDING

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Unemployment is one of the most crucial problem to be solved in Indonesia toward AEC 2015, the global economy market. Society enforce must be done by improving the understanding ofcandidate bachelor of economics about the importantance of entrepreneurship. This research aimed to analyze entrepreneurship chance of candidate bachelor of economics in all colleges/universities in Eks Karesidenan Surakarta. This research done by digging the trigger factors ofentrepreneurship.This research based on case study, with predictor variable and outcome variable. Interval measurement scale used to measure predictor variable. Outcome variable measured with nominal scale in 2 categories of answer. Questionnaires have been spread to students in 2 state universities and 20 private universities/ colleges in Eks Karesidenan Surakarta, and there were 217 questionaires could be processed. Answers of the questionnaires analysed with binary logistic regression. Result of this research showed that 3 (three) factors affectedentrepreneurship decision making of candidate for bachelor of economics were interesting in business, family/friendsâs support, and working capital. The model was: PK = -14,757 + 0,340Minat + 0,405 Dorong + 0,205 Modal.Keywords: entrepreneurship, entrepreneurship decision making model, binary logisticregression.

Entrepreneurship Mahasiswa Fakultas Ekonomi Ismawati, Kun; Pujiani, Dewi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 3, No 2 (2014): JBK Vol.3 No.2 Agustus 2014
Publisher : Jurnal Ekonomi Bisnis dan Kewirausahaan

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This research aimed to analyze the point of view about entrepreneurship of students in economic faculty. Respondents of this research were many students in all economic colleges/ universities in Surakarta. This case study analyzed with regression analysis. The research result showed that desire in business and support of family and social life have a positive and significant influence in entrepreneurship decision making of economics students after graduated. Support of family and social life was the most dominant factor in their entrepreneurship decision making. Keywords: economic, regression analysis, entrepreneurship.

Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Pembalut Herbal Merek Fc Pada Konsumen Wilayah Karanganyar Pujiani, Dewi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 3, No 2 (2014): JBK Vol.3 No.2 Agustus 2014
Publisher : Jurnal Ekonomi Bisnis dan Kewirausahaan

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With the rapid development of technology, the sanitary napkins are also not least with other products. Because the pads are human needs, both women and men. Because in this study discusses the decision in purchasing consumer product brand herbal pads fc. The Data used are the primary data obtained from 100 respondents who had used the herbal pads brand products fc. The Data obtained were analyzed by using multiple linear regression analysis. The population of this research is the herbal pads brand fc customers in 2012 until 2013 as much as 200 people. The sample of this research as much as 100 respondents which is the herbal pads brand products customers fc. With the technique of sampling, simple random sampling. This research uses a multiple regression analysis with likert scale.The results showed that the marketing mix of product, price, place, and promotion of the simultaneous effect on purchasing decisions. Some of the marketing mix that most of its influence on purchasing decisions is price.Keyword : marketing mix, product, promotion, price, purchase decisions

Jurnal Ekonomi Bisnis Dan Kewirausahaan Vol.III No.2 Agustus 2014 Sulistyadi, Kohar; Ismawati, Kun; Pujiani, Dewi; Nopianto, Agus; Paningrum, Destina
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 3, No 2 (2014): JBK Vol.3 No.2 Agustus 2014
Publisher : Jurnal Ekonomi Bisnis dan Kewirausahaan

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Jurnal ekonomi bisnis dan kewirausahaan iniÂ vol. III no 2 tahun 2014 ini menghadirkan 5 artikel dari berbagai sub disiplin administrasi bisnis. Artikel pertama berkaitan Pengembangan Sistem Ekowisata Candi Gedong Songo Di Kabupaten Semarang oleh Kohar Sulistyadi yang berperan besar dalam pendidikan dan kebudayaan masyarakat serta penerapan pengelolaan ekowisata Candi Gedong Songo bersifat parsial perlu dilakukan rumusan saran yang terintegrasi dan mampu memberi manfaat pada semua stakeholders yang mampu menjaga dan melestarikan warisan bangsa, sehingga mampu memberikan manfaat bagi masyarakat dan meningkatkan perkembangan ekowisata secara berkelanjutan. Artikel kedua Entrepreneurship Â Mahasiswa Fakultas Ekonomi oleh Kun Ismawati dan Dewi Pujiani keinginan bisnis dan dukungan keluarga dan lingkungan pergaulan memiliki pengaruh positif dan signifikan pada pembuatan keputusan bisnis para mahasiswa ekonomi setelah lulus. Artikel ketiga adalah Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Pembalut Herbal Merek Fc Pada Konsumen Wilayah Karanganyar oleh Dewi Pujiani, Kualitas produk dapat dipersepsikan secara berbeda oleh orang yang berbeda. Penelitian ini mengukur variabel kualitas produk dari produk pembalut herbal merek fc berdasarkan penelitian dari responden di Karanganyar.. Sedangkan artikel keempat dengan judul Pengembangan Laboratorium Bisnis Melalui Segmentasi, Targetting dan Positioning oleh penulis Agus Nopianto dan Destina Paningrum.

PENGEMBANGAN USAHA BATIK SOLO DALAM MENGHADAPI PASAR GLOBAL Pujiani, Dewi
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 9, No 2 (2015): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Batik business development in the face of global market is very important to be prepared with mature and should be based on with seriousness in making the batik business as a reliable business. An important factor in global markets, namely the United Kingdom language unity in doing business, especially in business batik exported abroad. The company batik joined his global marketing staple the two variables should consider in order to take effective decisions. Globalization cause limits business between countries invisible. Foreign designers attracted by the results of Indonesia's culture, is about batik. Therefore, the domestic batik want to preserve to be shown on world. The benefits of developing a solo batik business was able to preserve the craft batik solo that can be marketed in global marketing. The purpose of this article is that of batik solo to preserve it in both national and international level. Keywords: Global market, batik, exported, business

HISTORY ANALISIS KASUS PORTOFOLIO DENGAN METODE CAPITAL ASSET PRICING MODEL ATAS SAHAM INDUSTRI PERBANKAN DI PT. BES DENGAN PT BEI Kun Ismawati, Dewi Pujiani
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 14, No 2 (2014): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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This research aims at: 1) in order to apply the concept of Capital Asset Pricing Model (CAPM) in the investment banking industry shares that go public in the company Surabaya Stock Exchange; 2) to find out which stocks can form optimal portfolio. Modern portfolio theory was first introduced formally by Dr. Harry M. Markowitz in the 1950s. Basically this portfolio theory is a theoretical framework for selecting the optimum portfolio-portfolio systematically. The literal sense is a set of portfolio investment opportunities. Methods used in this study is CAPM. As defined in the CAPM beta (Î²), so companies that have operating leverage is defined as a company that has high risk and the beta subunits. The main results in this study is there is a risk that the bank ' s shares as 0,733 with the expected profit rate of 3,45%; BNI had a level of risk with the level of profits that 0,309 expected 16,70%; Bank CIC International have risk-level profit 0,111 expected 6,40%; Bank Danamon has the risk level of profit 0,350 expected 19,33%; BII has the risk level of profit 0,454 expected 7,41%. The conclusion is a bank Danamon shares the least risk. Keywords: portfolio, CAPM, investment, risk, expected

PENGARUH PERSONAL SELLING DAN PROMOSI PENJUALAN TERHADAP PENINGKATAN VOLUME PENJUALAN PRODUK MLM SM DI KARANGANYAR PUJIANI, DEWI
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 14, No 1 (2014): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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This research there were some formulation of the problem among others: (1) is there any influence partially or simultaneous personal selling and the sales volume of SM MLM product in Karanganyar? (2) between personal selling and sales promotion where does that have an effect on increased sales volumes SM MLM product in Karanganyar? The company will finance the cost of promotions in accordance with the budget determined by the company. Measurements of the variables in this study using a Likert Scale by spreading the product to the customer questionnaire SM MLM product. The contribution of this research is to know the influence of personal selling and sales promotion to increase sales volume. The hypothesis of this research is: 1) there is influence significant between personal selling and sales promotion to increase sales of SM MLM product in Karanganyar; 2) the most dominant variable the increase in sales volume SM MLM product in Karanganyar is variable product sales promotion. Multiple linear regression test results obtained regression coefficient values larger than personal selling, so the sales promotions more dominant against an increase in the volume of sales compared to other variables. Keywords: Promotional mix, personal selling, sales promotion, sales volume

ANALISIS DIMENSI KUALITAS PELAYANAN DAN KEPUASAN PENGGUNA JASA GOJEK (Studi Kasus pada Mahasiswa Universitas Surakarta) Trisnowati, Juni; Pujiani, Dewi; Susma, Devi
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 14 No. 2 (2020)
Publisher : Universitas Slamet Riyadi

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This study aims to analyze the influence of service quality dimensions consisting of credibility, responsiveness, courtesy and security on Gojek service user satisfaction. This is motivated by the tendency of changing consumer behavior in using transportation services from conventional to online. And this requires companies to provide quality service in accordance with changes in consumer behavior. The population in this study were students of the University of Surakarta who used Gojek services. The population size in this study cannot be known with certainty. The sampling technique used was purposive sampling method, with a total sample size of 100. The data analysis techniques used included the coefficient of determination (R2), multiple linear regression, F test and t test. The results showed R2 of 0.529, this means that 52.90% of Gojek service user satisfaction is explained by the dimensions of service quality consisting of credibility, responsiveness, courtesy, and security, while the remaining 47.10% is explained by other variables. The results of multiple regression analysis obtained the equation Y = 0.305X1 + 0.224 X2 + 0.123 X3 +0.239 X4. The results of the F test show that the value of F count Ëƒ F table (28.821 Ëƒ 2.467) and significance

The Effect Of Advertising, Product Innovation, Word Of Mouth And Social Media Role Towards Brand Awareness Of Converse Shoes In Students Salsabila Nayanda Worabay; Putra Wisnu Agung; Dewi Pujiani; Slamet Djauhari; Ambyah Atas Aji
JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Vol 6 No 1 (2018): Jurnal Akuntansi dan Manajemen Mutiara Madani
Publisher : SEKOLAH TINGGI ILMU EKONOMI NGANJUK

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In this study the author has the aim of knowing the influence of advertising, product innovation, word of mouth and the role of social media on brand awareness of converse shoes in UNSA students. The hypothesis in this study are: Allegedly advertising, product innovation, word of mouth and the role of social media have a significant effect on brand awareness of converse shoes in UNSA students. The data needed in this study are primary data obtained by questionnaire method from a sample of 100 respondents and secondary data obtained from literature. The data analysis used in this study is the classic assumption test, multiple linear regression test, t test, F test, and Determination Coefficient Test. The results of data analysis in this study can be concluded that advertising, product innovation, word of mouth and the role of social media have a significant effect on brand awareness of converse shoes in UNSA students.

PENGARUH PERSONAL SELLING DAN PROMOSI PENJUALAN TERHADAP PENINGKATAN VOLUME PENJUALAN PRODUK MLM SM DI KARANGANYAR DEWI PUJIANI
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 14 No. 1 (2014): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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This research there were some formulation of the problem among others: (1) is there any influence partially or simultaneous personal selling and the sales volume of SM MLM product in Karanganyar? (2) between personal selling and sales promotion where does that have an effect on increased sales volumes SM MLM product in Karanganyar? The company will finance the cost of promotions in accordance with the budget determined by the company. Measurements of the variables in this study using a Likert Scale by spreading the product to the customer questionnaire SM MLM product. The contribution of this research is to know the influence of personal selling and sales promotion to increase sales volume. The hypothesis of this research is: 1) there is influence significant between personal selling and sales promotion to increase sales of SM MLM product in Karanganyar; 2) the most dominant variable the increase in sales volume SM MLM product in Karanganyar is variable product sales promotion. Multiple linear regression test results obtained regression coefficient values larger than personal selling, so the sales promotions more dominant against an increase in the volume of sales compared to other variables. Keywords: Promotional mix, personal selling, sales promotion, sales volume

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