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All Journal Jurnal Administrasi Bisnis Nusantara Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Bisnis Technopreneurship and Educational Development Review (TENDER)
Akmal, Samsul
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Tingkat Kepuasan Konsumen Terhadap Aplikasi KILOGS pada PT. Krakatau Jasa Logistik Al Hidayat, Rahmat; Agustiani, Nurlaili; Akmal, Samsul
Jurnal Adminitrasi Bisnis Nusantara Vol 4 No 2 (2025): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v4i2.237

Abstract

This study aims to analyze the implementation of the KILOGS application in improving cargo tracking transparency and customer satisfaction at PT. Krakatau Jasa Logistik (KJL). This study uses a qualitative approach with a case study method. Data for this study came from two main sources, namely primary data and secondary data, using in-depth interviews, observations and documentation as data collection techniques. The data obtained were analyzed using the thematic analysis method using the Nvivo analysis tool. This technique is used to identify, analyze, and report patterns (themes) that emerge from qualitative data. The results of this study indicate that the implementation of the KILOGS application by PT. Krakatau Jasa Logistik significantly improves customer satisfaction by providing real-time tracking capabilities, automatic notifications and accurate information, thereby increasing transparency and customer trust. The application also succeeded in improving the company's operational efficiency by reducing tracking time, error frequency, and manual employee workload. However, the implementation of KILOGS faces challenges such as low digital customer literacy, difficult registration processes, and preferences for traditional
Penguatan Pemasaran Digital Produk Home Industri UMKM Bubuk Kopi di Kelurahan Tanjung Iman Kabupaten Kaur Dwisnu, Erlian; Charolina, Ovita; Akmal, Samsul; Riandita, Nansi; Yusnita, Yuli
Jurnal Semarak Mengabdi Vol 4 No 2 (2025): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v4i2.263

Abstract

Program penguatan pemasaran digital ini bertujuan untuk membantu pelaku UMKM bubuk kopi di Kelurahan Tanjung Iman dalam memperluas jangkauan pasar, meningkatkan daya saing, dan efisiensi promosi melalui media digital. Produk bubuk kopi lokal yang diproduksi secara tradisional memiliki kualitas dan cita rasa khas, namun selama ini hanya dipasarkan secara konvensional. Kegiatan ini dilakukan melalui identifikasi pelaku UMKM, pelatihan pemasaran digital, perbaikan desain kemasan, pembuatan konten promosi, dan pendampingan penggunaan media sosial. Hasil sementara menunjukkan peningkatan minat konsumen dan aktivitas promosi yang lebih aktif dari para pelaku UMKM.
Co-Authors Agustiani, Nurlaili Al Hidayat, Rahmat Anggrean , Fevi Azuwandri, Azuwandri Cesar , Teuku Muhammad Putra Dwisnu, Erlian edwarman, edwarman Fhikri, Rijalul Gustini, Gustini Hartono, Rudi Herry Novrianda Hidayat, Rahmat Al Kasdi, By marsa hutabarat, selvin Mulyadi Mulyadi Ovita Charolina Purwanti, Tri Putra, M Bima Eka Putra, M. Bima Eka Putri, Sudriyanti Riandita, Nansi Saputra, Monika Sardju, Arimbi Susanto, Yohanes Yusnita, Yuli