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Tantri, Ni Nyoman
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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A Critical Discourse Analysis on High End Skincare Products Advertisements Tantri, Ni Nyoman; Ni Made Yuniari
Journal of Sustainable Development Science Vol 6 No 2 (2024)
Publisher : Universitas Dwijendra Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46650/jsds.6.2.1594.43-52

Abstract

Studi ini memberikan investigasi mendalam terhadap iklan produk perawatan kulit kelas atas, dengan penekanan khusus pada wacana dan strategi linguistik yang digunakan dalam kampanye Laneige, Estee Lauder, dan Sulwhasoo. Studi ini meneliti cara iklan menyampaikan cerita yang menarik melalui penggunaan struktur paralel, pengulangan, pemilihan suasana hati, kata sifat, dan tata bahasa. Studi ini menekankan bagaimana bahasa memainkan peran penting dalam membangun hubungan dengan audiens dan item pemasaran, serta bagaimana media dan iklan membentuk perilaku dan pandangan konsumen. Investigasi menunjukkan bagaimana elemen linguistik dan tekstual digunakan dengan terampil dalam iklan untuk mengomunikasikan kualitas dan keunggulan produk perawatan kulit. Pengulangan menyoroti fitur penting produk, sementara struktur paralel menghasilkan penyajian informasi yang seimbang dan konsisten. Studi ini juga menekankan betapa pentingnya media dan iklan dalam membentuk norma dan nilai sosial, mencerminkan standar masyarakat, dan memengaruhi opini publik. Studi ini juga menyoroti penggunaan fitur sosiolinguistik dan bahasa ekspresif untuk membangun hubungan pribadi dengan audiens. Fitur sosiolinguistik dan analisis wacana kritis membantu memperjelas strategi persuasif yang digunakan oleh periklanan untuk membujuk perilaku pelanggan.
Teachers’ Perspectives and Experiences in Higher Education Vocabulary Instruction Tantri, Ni Nyoman; Padmadewi, Ni Nyoman; Artini, Luh Putu
General English Education Vol 5 No 1 (2025): EBONY- Journal of English Language Teaching, Linguistics, and Literature
Publisher : The Study Program of English Education of Palangka Raya University 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ebony.v5i1.17969

Abstract

The selection of vocabulary learning strategies (VLS) is a pivotal action in the English teaching and learning process. This study aimed to explore what teachers perceive and experience in vocabulary instruction in higher education. A narrative approach was employed in this study. Using the purposive sampling technique under the criteria of a minimum of four years of experience as permanent English teachers and limited the area of study only to one of religious higher education in Central Kalimantan, five English teachers were enrolled as participants. Unstructured, open-ended interviews were used as the instrument for collecting the primary data. After collecting the stories, the data were reported and validated using triangulation. The results revealed that teachers believed that using a variety of learning strategies to engage learners to be interested in vocabulary instruction was useful. Then, the challenges both external and internal factors faced by teachers in vocabulary instruction could be handled by employing the strategies that fit the students’ characteristics, such as learning vocabulary through songs, games, and social media platforms such as TikTok, YouTube, Instagram, and so forth. Therefore, it can be drawn to the conclusion that teachers must always be creative and innovative in action by utilizing technology advancement. Besides, the use of differentiated instruction approach could be better employed by teachers for solutions to problems, particularly in facilitating diverse student characteristics. Next, the use of various modes of learning or multimodal sources can also help students in higher education to get very meaningful vocabulary learning.
Co-Authors Luh Putu Artini Ni Made Yuniari Prof. Dr. Ni Nyoman Padmadewi,MA .