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All Journal Jurnal Manajemen DIVERSIFIKASI Jurnal Bisnis Mahasiswa
Ramadhany, Dean Tiara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengaruh Harga, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Pada Khanza Dry N Wash Tanjung Morawa, Kab. Deli Serdang Ramadhany, Dean Tiara; Radiansyah, Muhammad
Jurnal Manajemen DIVERSIFIKASI Vol. 2 No. 3 (2022): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i3.3389

Abstract

This study analyzes the effect of price, promotion and service quality on the decision to use Khanza Dry N Wash services in Tanjung Morawa, Kab. Deli Serdang. The research method used in this research is descriptive quantitative. This research was conducted in Hamlet II Jl. Tirta Deli No. 90 A Tanjung Morawa. The time of this research began in January 2022 until March 2022. The population in this study were consumers of Khanza Dry n Wash Tanjung Morawa, amounting to 1,110 people. The results of using the slovin formula in this study the researchers took a sample of 92 consumers of Khanza Dry n Wash Tanjung Morawa. The analytical method used is the multiple linear regression method using the SPSS program. The results of this study indicate that the value of t-count > t-table (2.955 > 1.29114) and a significant value of 0.004 is less than 0.1, meaning that the price has a significant effect on the decision to use the services of Khanza Dry n Wash Tanjung Morawa, then Ha1 is accepted. The value of t-count > t-table (3.157 > 1.29114) and a significant value of 0.002 less than 0.1 means that promotion has a significant effect on the decision to use the services of Khanza Dry n Wash Tanjung Morawa, then Ha2 is accepted. The value of t-count > t-table 5.544 > 1.29114) and a significant value of 0.000 is smaller than 0.01, meaning that service quality has a significant effect on the decision to use the services of Khanza Dry n Wash Tanjung Morawa, then Ha3 is accepted. The value of Fcount (43.811) > Ftable (2.76), and a significance value of 0.000 < 0.1, it can be concluded that the fourth hypothesis is accepted, meaning that Price (X1), Promotion (X2), and Service Quality (X3) variables affect simultaneously (simultaneously) on the Decision to Use Services (Y). The adjusted coefficient of determination (R Square) is 0.639, this means that 63.9% of the dependent variable can be explained by the independent variable while the rest (100% - 63.9% = 36.1%) is explained by other variables outside the variables studied
PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKET BASIC WAJAH MS GLOW Zahrani, Efi; Nurainun; Ramadhany, Dean Tiara; Iqramullah, Niki; Syamsuri, Abd. Rasyid
Jurnal Bisnis Mahasiswa Vol 1 No 2 (2021): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.012 KB) | DOI: 10.60036/jbm.v1i2.17

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Produk Paket Basic Wajah Ms.Glow pada masyarakat yang berjenis kelamin wanita di Dusun Budiman, Kecamatan Beringin, Kabupaten Deli Serdang Sumatera Utara. Jenis penelitian ini adalah deskriftif kuantitatif dan teknik pengumpulan data menggunakan observasi, wawancara serta kuesioner. Populasi penelitian ini berjumlah 40 orang konsumen yang berjenis kelamin wanita. Teknik pengembilan sampel yang digunakan dalam penelitian adalah sampling jenuh dengan menggunakan seluruh populasi untuk dijadikan sampel. Metode analisis yang digunakan adalah metode regresi linear berganda dengan menggunakan program SPSS. Hasil penelitian dengan uji secara parsial menunjukkan bahwa Promosi (X1) mempunyai nilai t hitung (3,450) > (2,026) sehingga dapat dinyatakan bahwa Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Citra merek (X2) mempunyai nilai t hitung (2,027) > (2,026) yang berarti terdapat pengaruh positif dan signifikan antara citra merek terhadap keputusan pembelian konsumen (Y). Berdasarkan hasil uji secara simultan dapat dinyatakan bahwa promosi (X1) dan Citra Merek (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen (Y).
Co-Authors Abd. Rasyid Syamsuri Iqramullah, Niki M. Radiansyah Nurainun Zahrani, Efi