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Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta Setiadi, Bekti; Setiawati, Rahmi; Manalu, Margareta; Dewantara, Rizki; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1114

This study analyzes the impact of mobile application implementation and social media usage on increasing tourist visits in Yogyakarta using a quantitative approach. A total of 200 participants, selected through random sampling, provided responses on a Likert scale ranging from 1 to 5. Data were collected via structured questionnaires and analyzed using SPSS version 26. The findings reveal a significant positive correlation between the utilization of mobile applications and social media and the increase in tourist visits. The results suggest that enhanced digital engagement through these platforms can effectively boost tourism in Yogyakarta, providing valuable insights for stakeholders in the tourism industry to optimize their digital marketing strategies.

Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta Setiadi, Bekti; Setiawati, Rahmi; Manalu, Margareta; Dewantara, Rizki; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1114

This study analyzes the impact of mobile application implementation and social media usage on increasing tourist visits in Yogyakarta using a quantitative approach. A total of 200 participants, selected through random sampling, provided responses on a Likert scale ranging from 1 to 5. Data were collected via structured questionnaires and analyzed using SPSS version 26. The findings reveal a significant positive correlation between the utilization of mobile applications and social media and the increase in tourist visits. The results suggest that enhanced digital engagement through these platforms can effectively boost tourism in Yogyakarta, providing valuable insights for stakeholders in the tourism industry to optimize their digital marketing strategies.

Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta Setiadi, Bekti; Setiawati, Rahmi; Manalu, Margareta; Dewantara, Rizki; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1114

This study analyzes the impact of mobile application implementation and social media usage on increasing tourist visits in Yogyakarta using a quantitative approach. A total of 200 participants, selected through random sampling, provided responses on a Likert scale ranging from 1 to 5. Data were collected via structured questionnaires and analyzed using SPSS version 26. The findings reveal a significant positive correlation between the utilization of mobile applications and social media and the increase in tourist visits. The results suggest that enhanced digital engagement through these platforms can effectively boost tourism in Yogyakarta, providing valuable insights for stakeholders in the tourism industry to optimize their digital marketing strategies.

Effectiveness of Seca Skin Public Relations Marketing through Live Streaming on Tiktok Alvansa, Mochamad; Manalu, Margareta
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study examines the utilization of TikTok's live streaming feature as a public relations marketing strategy in the beauty industry. Using a qualitative descriptive method, the research is grounded in public relations marketing and live streaming theories. Through in-depth interviews, it explores how the beauty brand Seca Skin optimizes this feature to expand market reach, increase sales, and enhance consumer engagement. The findings reveal that Seca Skin successfully meets four key aspects of live-stream selling: Attractiveness, Trustworthiness, Expertise, and Purchase Convenience. These factors contribute to higher audience engagement, strengthened customer loyalty, and more effective purchasing decisions. Moreover, the study highlights that live streaming not only drives sales but also reinforces brand authenticity, credibility, and relatability.

Content Analysis of @fadiljaidi's Instagram as a Reference to Gen Z's Followers Self-existence Naufal, Syifa Alvernia; Manalu, Margareta
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Social media has become the primary platform for generation Z to express themselves and establish their existence in the digital space One of the most influential social media platforms for generation Z is Instagram. Among the many Instagram influencers in Indonesia, Fadil Jaidi stands out for capturing his followers attention through humorous and relatable content. This study aims to analyze how the Instagram content of @fadiljaidi serves as a reference for self-existence among generation Z followers. Using a descriptive qualitative method, data were collected through in-depth interviews with five informants from generation Z who actively follow the Instagram account @fadiljaidi. The study’s results indicate that the main appeal of Fadil Jaidi’s content lies in elements of humor, family closeness, and an authentic and relatable communication style. Beyond entertainment, this content also positively impatcs followers by enhancing self-confidence, social interaction, and digital identity formation. These findings support the theory of self-existense, which encompasses perception, recognition values, freedom, and responsibility in building identity in the digital world. Thus, this study reinforces that social media, particulary Instagram, plays a significant role as a medium for self-existence and social identity formation for generation Z in an ever-volving digital era.

Telkomsel Siaga RAFI Annual Event Strategy to Improve Brand Image by Senusa Indonesia Manalu, Margareta; Khotimah, Qusnul; Zacharias, Alain Rishi
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to analyze the strategy of Telkomsel Siaga RAFI annual event organized by Senusa Indonesia in order to improve Telkomsel's brand image. Through this activity, Telkomsel seeks to strengthen relationships with customers and expand its social reach, especially during Ramadan and Idul Fitri 2025. The main focus of this final report is to explore the role of event management strategies in influencing the brand image of Telkomsel. Using brand image theory and direct observation techniques, this research also identifies the steps taken by Senusa Indonesia in designing and implementing events that include knowledge sharing and donations. The results showed that the event not only improved Telkomsel's image as a socially conscious brand, but also strengthened customer loyalty through their active involvement in social campaigns.

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