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All Journal Jurnal Siasat Bisnis ProBank: Jurnal Ekonomi dan Perbankan International Journal of Community Service (IJCS)
Nugroho, Joko Purwanto
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Transformation of Used Clothes into Flower Pots in Dongkelan Hamlet, Bantul Nugroho, Joko Purwanto; Andika; Mangku, I Ketut; Harnaji, Bimo
IJCS: International Journal of Community Service Vol. 2 No. 2 (2023): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v2i2.618

Abstract

Used clothing is one of the sources of waste in Bantul Regency. Without proper management, this type of waste can harm the environment. One concrete example can be seen in RT1 of Dongkelan Hamlet, where the accumulation of used clothing waste occurred due to the community's lack of understanding of its environmental impact and economic potential. To address this, a comprehensive outreach program was initiated to increase community awareness and understanding. The program was divided into four stages: observation, outreach, practice, and evaluation. Before the outreach, participants showed minimal understanding of used clothing waste, with an average score of 75%, which falls into the "less" category. However, after attending the outreach, their understanding improved significantly, especially regarding the impacts and benefits of used clothing waste and how to make flower pots. Interestingly, of all the participants, 60% were interested in putting this new knowledge into practice, while the remaining 40% chose other methods, citing hassle and other reasons. In conclusion, this outreach program proved effective and is recommended to be implemented in other locations to support environmental sustainability and potential income generation.
Pengaruh Corporate Governance, Ukuran Perusahaan, Dan Leverage Terhadap Nilai Perusahaan Nugroho, Joko Purwanto; Aini, Afifah Nur
ProBank Vol 8, No 2 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v8i2.1592

Abstract

Penelitian ini bertujuan untuk menguji pengaruh good corporate governance, ukuran perusahaan, dan leverage terhadap nilai perusahaan. Good corporate governance diproksikan dengan variabel kepemilikan manajerial, kepemilikan institusional, dewan komisaris independen, dan komite audit. Penelitian ini menggunakan data sekunder berupa laporan keuangan perusahaan manufaktur periode 2019-2021 yang terdaftar di Bursa Efek Indonesia (BEI). Sampel yang digunakan sebanyak 58 perusahaan. Teknik sampling yang digunakan adalah metode purposive sampling. Teknik Analisa data menggunakan regresi linier berganda dengan program SPSS. Hasil penelitian menunjukkan bahwa kepemilikan manajerial, kepemilikan institusional, dewan komisaris independen, dan ukuran perusahaan berpengaruh positif dan signifikan terhadap nilai perusahaan, sedangkan komite audit dan leverage berpengaruh negatif dan tidak signifikan terhadap nilai perusahaan.
Social Media Marketing Dynamics and Brand Loyalty: A Sequential Mediation Model in the Indonesian Packaged Drinking Water Industry Andika, Andika; Yusrita, Yusrita; Nugroho, Joko Purwanto; Luthfiana, Della Nanda; Hak, Rizki Zaenul
Jurnal Siasat Bisnis VOL 28, NO 2 (2024)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol28.iss2.art3

Abstract

Purpose – This study uses the stimulus organism response (SOR) as the theory framework to analyze the sequential mediating roles of brand experience (BE), brand trust (BT), and brand love (BLV) to show the connection between Social Media Marketing (SMM) activities and brand loyalty (BL). Design/methodology/approach – The study approach was empirically evaluated using 310 SM users as data who follow bottled water brands on any platform and have made a purchase. Furthermore, a sequential multiple mediation model was tested using PLS-SEM. Findings – The results indicate that SMM significantly impacts BE, and BE significantly affects BT and BLV. Subsequently, this influence of BT and BLV contributes to an increase in BL. Additionally, it was revealed that BE, BT, and BLV sequentially and significantly mediate the relationship between SMM and BL. Research limitations/implications – Its cross-sectional design, sample bias towards younger, educated respondents, a narrow focus on BL from SMM activities, and a lack of consideration for sustainability and broader product types suggest a need for more diverse and longitudinal future research. Practical implications – The result emphasizes the need for brands to leverage SM as a critical channel for consumer engagement, suggesting the adoption of personalized, entertaining, and interactive digital campaigns to increase through memorable BE. Originality/value – This study pioneers using SOR theory to explore the SMM impact on BL within the bottled water industry, providing novel insights through empirically validating a model that links SMM activities with loyalty via BE, BT, and BLV.
Co-Authors Aini, Afifah Nur ANDIKA Andika Andika Hak, Rizki Zaenul Harnaji, Bimo Luthfiana, Della Nanda Mangku, I Ketut Yusrita, Yusrita