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All Journal J-MAS (Jurnal Manajemen dan Sains) Dinasti International Journal of Education Management and Social Science Asian Management and Business Review International Journal of Community Service (IJCS)
Harnaji, Bimo
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Transformation of Used Clothes into Flower Pots in Dongkelan Hamlet, Bantul Nugroho, Joko Purwanto; Andika; Mangku, I Ketut; Harnaji, Bimo
IJCS: International Journal of Community Service Vol. 2 No. 2 (2023): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v2i2.618

Abstract

Used clothing is one of the sources of waste in Bantul Regency. Without proper management, this type of waste can harm the environment. One concrete example can be seen in RT1 of Dongkelan Hamlet, where the accumulation of used clothing waste occurred due to the community's lack of understanding of its environmental impact and economic potential. To address this, a comprehensive outreach program was initiated to increase community awareness and understanding. The program was divided into four stages: observation, outreach, practice, and evaluation. Before the outreach, participants showed minimal understanding of used clothing waste, with an average score of 75%, which falls into the "less" category. However, after attending the outreach, their understanding improved significantly, especially regarding the impacts and benefits of used clothing waste and how to make flower pots. Interestingly, of all the participants, 60% were interested in putting this new knowledge into practice, while the remaining 40% chose other methods, citing hassle and other reasons. In conclusion, this outreach program proved effective and is recommended to be implemented in other locations to support environmental sustainability and potential income generation.
Green threads: Unveiling sustainable fashion preferences among Indonesian gen Z consumers Anisah, Tiara Nur; Luthfiana, Della Nanda; Kumar, Vikas; Ernestivita, Gesty; Harnaji, Bimo; Najmudin, Mohamad
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art13

Abstract

The textile industry has been a critical driver of global economic growth in recent decades. However, this growth is inextricably linked to its environmental impact. The textile industry causes significant environmental issues, including water pollution from dyes, high water usage, and greenhouse gas emissions. Understanding these specific environmental issues highlights the need to explore solutions, such as using eco-friendly clothing. This study aims to identify the factors that influence generation Z consumers’ preferences for eco-friendly clothing products in Indonesia by adopting the theoretical framework of the Information-Motivation-Behavioural Skills (IMB) model. The IMB model was chosen for its comprehensive approach to explaining how information and motivation, combined with behavioral skills, drive consumer actions, making it suitable for analyzing sustainable purchasing behavior. 201 generation Z respondents in Indonesia completed the survey using consecutive sampling. The data was then analyzed using structural equation modeling (SEM). The results showed a positive and significant influence between green self-concept and subjective norm on the purchase intention of environmentally friendly clothing. However, green clothing knowledge’s effect on purchase intention was not statistically significant. Further results found that green clothing self-efficacy can mediate the influence of green self-concept and subjective norm on green clothing purchase intention. However, green self-efficacy has not been proven to mediate the effect of environmental apparel knowledge on purchase intention.
Beyond Green Packaging: Unveiling the Dynamics of Environmental Consciousness and Sustainable Consumption in Yogyakarta Nadia, Nadia; Luthfiana, Della Nanda; Harnaji, Bimo; Andika, Andika
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i4.2434

Abstract

Amid increasing concerns about plastic pollution and its negative impact on ecosystems, this research explores the relationship between environmental consciousness and the desire of urban consumers in Yogyakarta City to purchase products with eco-friendly packaging. Using the Theory of Planned Behavior (TPB) as a foundation, we aim to unveil the factors influencing consumer preferences toward sustainable packaging alternatives. Through a quantitative approach, this study involved 150 respondents who were selected purposively, with data analysis utilizing Structural Equation Modeling (SEM). Findings indicate a significant relationship between environmental consciousness and positive consumer attitudes towards sustainable packaging, emphasizing the crucial role of environmental consciousness in driving preferences for eco-friendly options. However, consumer attitudes alone do not directly increase the willingness to purchase these products. Instead, subjective norms and perceived behavioral control emerge as the primary determinants, highlighting the strong influence of social pressure and personal efficacy beliefs on sustainable purchasing decisions. This study not only contributes to the theoretical discourse on consumer behavior in environmental sustainability but also offers practical insights for policymakers, businesses, and environmental campaigns in promoting a culture of sustainable consumption through effective communication strategies, policy interventions, and market-based solutions.
Memahami Faktor Pembentuk Niat Pembelian Online di Indonesia: Eksistensi Sosial dalam e-Commerce, Sinyal Afiliasi Politik, Persepsi Kewajaran Harga, dan Kepercayaan Harnaji, Bimo; Andika, Andika; Putri, Wika Harisa
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1543

Abstract

In the context of Industry 4.0, widespread internet penetration has significantly changed social and political dynamics and consumption behavior. This study analyzes the influence of social presence in e-commerce, perceived price fairness, and consumer trust on online purchase intentions in Indonesia, including these variables' direct and indirect impacts. This study also explores the role of political affiliation in the context of online image management by public figures, which is relevant for business continuity in Indonesia. The study adopted a quantitative approach, surveying 153 respondents in Indonesia. Data was collected and analyzed using Descriptive Statistical Analysis and Structural Equation Modeling (SEM) to validate the proposed hypotheses. The findings show that social presence in e-commerce partially influences perceived price fairness and trust. Similarly, perceived price fairness and trust have a partially significant impact on purchase intentions in online marketplaces. However, political affiliation signals have no significant influence on online purchase intentions. This research provides new insights into the dynamics of online purchasing in Indonesia, particularly concerning social and political factors. The findings are essential for e-commerce businesses to develop more effective marketing strategies, considering social aspects and perceived price fairness. In addition, this study suggests the importance of separating political image from online business activities for public figures and politicians to avoid negative impacts on consumer perceptions. Academics and practitioners can use these findings as a basis for further research examining the impact of socio-political variables on online consumer behavior.
Co-Authors ANDIKA Andika Andika Anisah, Tiara Nur GESTY ERNESTIVITA Kumar, Vikas Luthfiana, Della Nanda Mangku, I Ketut Nadia Nadia Najmudin, Mohamad Nugroho, Joko Purwanto Putri, Wika Harisa