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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Svarga Pena: Jurnal Pengabdian Kepada Masyarakat
Syukriyana, Dzikriya
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering

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Pelatihan Digital Marketing Bagi UMKM di Danukusuman Surakarta Yuni Pristiwati Noer Widianingsih; Prijanto, Tulus; Santosa, Slamet; Syukriyana, Dzikriya; Zai, Simon; Nurkhayati, Eko; Sukmajati, Amru
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v2i2.155

Abstract

This training was intended for Small and Medium Enterprises (SMEs) in Danukusuman Surakarta. It aims to improve SMEs' basic understanding of digital marketing, introduce SMEs to various digital marketing tools, provide practical skills in using digital media for promotion, and encourage business actors to start utilizing online platforms optimally. The activity results showed that participants were enthusiastic about participating in the training They received training materials from the basics and were able to directly practice the material that had been taught about the basic concepts of digital marketing, the benefits, and the differences with conventional marketing. They can practice directly with their products by taking pictures of their respective products and getting direct feedback. This digital marketing training is very helpful for SMEs to prepare themselves to face challenges in the digital era. As long as the training activities show that the participants respond well, the material provided is practical and can be applied directly by SMEs, which can motivate SMEs to develop their businesses online.
Strategy to Develop The Halal Products and Tourism in Indonesia with The Anshar Market Concept Syukriyana, Dzikriya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.18051

Abstract

Indonesia as a country with the largest Muslim population has the potential to become the world's halal centre. The increase in demand for halal products is due to the increasing world Muslim population and demand among non-Muslim consumers. Strengthening the halal industry is one way to develop the Islamic economy and improve the welfare of the people in Indonesia. However, halal product assurance is not only sufficient through certification. Therefore, a more concrete strategy is still needed to increase public trust in halal products.This research is a qualitative research with a literature review approach. The type of data used is secondary data or data that has been processed. The analysis technique used is qualitative descriptive analysis, which analyses data, facts, and social phenomena that occur to draw a conclusion. A strategy that provides more halal guarantees to the community is needed, namely by emulating what the Prophet Muhammad did in Medina. Morals are one of the important factors in developing the halal industry. The concept of the Anshar market and the Prophet's Mosque can be developed as a strategy for developing halal products and tourism in Indonesia.
Co-Authors Amru Sukmajati, Amru Nurkhayati, Eko Prijanto, Tulus Slamet Santosa Yuni Pristiwati Noer Widianingsih Zai, Simon