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All Journal International Journal of English and Applied Linguistics (IJEAL) Journal of Pedagogi JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN
Fauzi, Deri Fikri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Constructing Social Identity through Language: The English Influence in Production of MSMES Fauzi, Deri Fikri; Haryani, Heni
International Journal of English and Applied Linguistics (IJEAL) Vol. 4 No. 3 (2024): Volume 4 Nomor 3 Desember 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v4i3.4910

Abstract

This study explores the significant role of English language usage in the production practices of Micro, Small, and Medium Enterprises (MSMES) in Indonesia, particularly focusing on how this linguistic choice reflects social identity within a globalized context. By examining prevalent English terms in product naming—such as "Ready Stock," "Fresh Milk," and "Mango Iced Tea"—the research reveals a deliberate strategy among MSMES producers to position their offerings as modern and appealing to contemporary consumers, especially younger demographics. Interviews with MSMES stakeholders indicate a strong belief that incorporating English enhances product appeal and improves production quantity, underscoring the language's perceived association with quality and sophistication. This dynamic aligns with sociolinguistic theories regarding language as a marker of social identity, where familiarity with English signifies higher social status and aspirational lifestyles. The findings illustrate how MSMES navigates cultural negotiation, blending local heritage with global trends to construct a distinct identity that resonates with both local and international markets. Ultimately, this study highlights the interplay between language, culture, and identity, demonstrating how English usage serves not only as a marketing tool but also as a mechanism for fostering innovation and cultural exchange within Indonesia's culinary landscape. By situating their products within a global narrative, MSMES producers affirm their roles as adaptive and forward-thinking members of an increasingly interconnected world.
Constructing Social Identity through Language: The English Influence in Production of MSMES Fauzi, Deri Fikri; Haryani, Heni
International Journal of English and Applied Linguistics (IJEAL) Vol. 4 No. 3 (2024): Volume 4 Nomor 3 Desember 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v4i3.4910

Abstract

This study explores the significant role of English language usage in the production practices of Micro, Small, and Medium Enterprises (MSMES) in Indonesia, particularly focusing on how this linguistic choice reflects social identity within a globalized context. By examining prevalent English terms in product naming—such as "Ready Stock," "Fresh Milk," and "Mango Iced Tea"—the research reveals a deliberate strategy among MSMES producers to position their offerings as modern and appealing to contemporary consumers, especially younger demographics. Interviews with MSMES stakeholders indicate a strong belief that incorporating English enhances product appeal and improves production quantity, underscoring the language's perceived association with quality and sophistication. This dynamic aligns with sociolinguistic theories regarding language as a marker of social identity, where familiarity with English signifies higher social status and aspirational lifestyles. The findings illustrate how MSMES navigates cultural negotiation, blending local heritage with global trends to construct a distinct identity that resonates with both local and international markets. Ultimately, this study highlights the interplay between language, culture, and identity, demonstrating how English usage serves not only as a marketing tool but also as a mechanism for fostering innovation and cultural exchange within Indonesia's culinary landscape. By situating their products within a global narrative, MSMES producers affirm their roles as adaptive and forward-thinking members of an increasingly interconnected world.
Application of STAR Method in English Language Learning at PAUD Nurnaima Bandung City Fauzi, Deri Fikri; Handayani, Sri
Journal of Pedagogi Vol. 1 No. 6 (2024): Journal of Pedagogi - December
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/czahwn79

Abstract

This study explores the application of the STAR Method in teaching English at PAUD Nurnaima Kota Bandung using a qualitative approach and a case study design. Over two months, the research involved two lecturers and five students, collecting data from two PAUD Tutors and the Head of School. The results indicate that integrating English language material through various forms of play—such as role play, motor play, and construction play—not only enhances children's engagement but also accelerates their understanding of new vocabulary. Children demonstrated a good ability to recognize basic vocabulary, influenced by their habit of watching English-language videos. The findings also suggest that learning activities involving physical movement are more effective in improving vocabulary retention. Overall, the implementation of the STAR Method successfully created a fun and engaging learning environment, providing valuable insights for educators and practitioners about the importance of collaboration between educators and parents, while also encouraging the development of more innovative teaching methodologies at the PAUD level.
PENDAMPINGAN PENGAJARAN BAHASA INGGRIS SISWA PAUD NURNAIMA CIBADAK KOTA BANDUNG Raditiyanto, Satria; Handayani, Sri; Fauzi, Deri Fikri; Rustandi, Encep; Dewi, Mutiara Indah Nirmala; Kandagasari, Nanan; Lingga, Thomson R; Haryani, Heni
JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN Vol. 1 No. 1 (2025): EDISI 1
Publisher : LPPM UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jpkmkebangsaan.v1i1.3757

Abstract

Bahasa Inggris harus diperkenalkan sejak dini kepada anak-anak agar tidak asing ketika berinteraksi dengan dunia di luar lingkungannya. Keuntungan mengenal apalagi menguasai akan menjadi keunggulan bagi-anak-anak untuk bergaul lebih jauh dalam mengenali dunianya. Bahasa Inggris selain menunjukkan penggunanya, juga menjadi asal tempat pengguna. Dengan pengetahuan ini, anak-anak akan mengetahui kaidah berbahasa Inggris yang benar dan dapat menyerap sejak dini simbol-simbol yang dinyatakan dalam aktivitas keseharian. Berdasarkan hal tersebut, Pengabdian kepada Masyarakat (PKM) dosen dan mahasiswa Sastra Inggris ini dilakukan, dengan maksud agar anak-anak Paud Nurmaima Cibadak Kota Bandung mampu memahami secara benar penggunaan bahasa Inggris melalui pendampingan pengajaran bahasa Inggris.Tujuan PKM untuk memberikan pengetahuan secara dini penggunaan bahasa Inggris kepada anak-anak PAUD, dengan menggunakan metode STAR (Situation, Task, Activity, Result). Melalui metode STAR ini dapat dilihat perkembangan lebih lanjut dari proses pendampingan pengajaran hingga terbentuknya pengetahuan anak-anak dalam memahami bahasa Inggris. Hasil PkM adalah terbentuknya pemahaman dan pengetahuan dasar anak-anak mengenai simbol bahasa Inggris sehingga mengurangi kebingungannya dalam memahami lafal dan simbol yang berbeda dengan bahasa Ibu.
H PENINGKATAN LITERASI DIGITAL MELALUI WORKSHOP INTERAKTIF MEDIA DIGITAL DALAM PEMBELAJARAN BAHASA INGGRIS DI SMP PLUS AL ITTIHAT Handayani, Sri; Lingga, Thomson Radesman; Kandagasari, Nanan; Rustandi, Encep; Fauzi, Deri Fikri; Dewi, Mutiara Indah Nirmala; Raditiyanto, Satria; Haryani, Heni; Adeliani, Cindy Sri Meidina
JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN Vol. 1 No. 2 (2025): Edisi 2
Publisher : LPPM UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jpkmkebangsaan.v1i2.4337

Abstract

Digitalization has brought significant changes to the teaching and learning process, especially in English language learning. By integrating technology and information communication into its activities, moreover, it provides opportunities to create more interactive and engaging learning. This community service carried out at SMP Plus Al Ittihat Garut aimed at improving digital literacy of the teachers and students. The program was conducted through seminars, workshops, and intensive mentoring methods to implement affectively the program. The results of the activity showed an increase in positive attitudes towards the use of technology, digital skills, and teachers' ability to integrate digital media into English language learning. However, the limited internet access, imbalance in the availability of digital devices, and low digital literacy among teachers and students were considered as major obstacles in optimizing activities and utilizing technology in their implementation at this school. Based on the responses and enthusiasm of teachers and students, this digital literacy activity required a good sustainability to support more effective, creative, and adaptive learning in the digital era so that it can be a strategic step in overcoming the technology gap and improving the quality of education in the rural areas with limited resources.
S EVERYDAY ENGLISH BERBASIS COMMUNICATIVE LANGUAGE TEACHING (CLT) UNTUK MENINGKATKAN KEPERCAYAAN DIRI DAN KEMAMPUAN KOMUNIKASI PERFORMER DI SAUNG ANGKLUNG UDJO Sri Handayani; Kandagasari, Nanan; Fauzi, Deri Fikri; Dewi, Mutiara Indah Nirmala; Lingga, Thomson Radesman; Raditiyanto, Satria; Haryani, Heni
JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN Vol. 2 No. 1 (2026): Edisi 3
Publisher : LPPM UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jpkmkebangsaan.v2i1.4585

Abstract

This research was based on the Community Service Program activities in the program of Everyday English based on CLT held in the Saung Angkung Udjo tourist area. The purpose of this study was to describe the implementation of the program by observing the effectiveness of the CLT approach applied in order to improve the English communication skills of child performers. This study involved 30 performers aged 8–15 years who are active in angklung and Sundanese cultural arts performances. Observations and interviews were applied to gather data and information that support this research. The results of the activity showed that participants already have the basics of English, but still experience limitations in using the language communicatively. The results of the observation showed that after participating in the training, the performers showed better English skills and were more confident in conveying vocabulary in English to tourists. Thus, the Everyday English program based on CLT can be an applicable learning model in improving English communication competency in the context of cultural tourism in terms of improving the quality of interaction between artists and tourists. Keywords: Communicative Language Teaching, Everyday English, Communication Competence, Cultural Tourism, Performer
Co-Authors Adeliani, Cindy Sri Meidina Dewi, Mutiara Indah Nirmala Encep Rustandi Handayani, Sri Heni Haryani, Heni Kandagasari, Nanan Lingga, Thomson R Raditiyanto, Satria Sri Handayani Thomson Radesman Lingga