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All Journal International Journal of English and Applied Linguistics (IJEAL) Journal of Pedagogi
Fauzi, Deri Fikri
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Education Languange, Linguistic, Communication & Media

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Constructing Social Identity through Language: The English Influence in Production of MSMES Fauzi, Deri Fikri; Haryani, Heni
International Journal of English and Applied Linguistics (IJEAL) Vol. 4 No. 3 (2024): Volume 4 Nomor 3 Desember 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v4i3.4910

Abstract

This study explores the significant role of English language usage in the production practices of Micro, Small, and Medium Enterprises (MSMES) in Indonesia, particularly focusing on how this linguistic choice reflects social identity within a globalized context. By examining prevalent English terms in product naming—such as "Ready Stock," "Fresh Milk," and "Mango Iced Tea"—the research reveals a deliberate strategy among MSMES producers to position their offerings as modern and appealing to contemporary consumers, especially younger demographics. Interviews with MSMES stakeholders indicate a strong belief that incorporating English enhances product appeal and improves production quantity, underscoring the language's perceived association with quality and sophistication. This dynamic aligns with sociolinguistic theories regarding language as a marker of social identity, where familiarity with English signifies higher social status and aspirational lifestyles. The findings illustrate how MSMES navigates cultural negotiation, blending local heritage with global trends to construct a distinct identity that resonates with both local and international markets. Ultimately, this study highlights the interplay between language, culture, and identity, demonstrating how English usage serves not only as a marketing tool but also as a mechanism for fostering innovation and cultural exchange within Indonesia's culinary landscape. By situating their products within a global narrative, MSMES producers affirm their roles as adaptive and forward-thinking members of an increasingly interconnected world.
Constructing Social Identity through Language: The English Influence in Production of MSMES Fauzi, Deri Fikri; Haryani, Heni
International Journal of English and Applied Linguistics (IJEAL) Vol. 4 No. 3 (2024): Volume 4 Nomor 3 Desember 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v4i3.4910

Abstract

This study explores the significant role of English language usage in the production practices of Micro, Small, and Medium Enterprises (MSMES) in Indonesia, particularly focusing on how this linguistic choice reflects social identity within a globalized context. By examining prevalent English terms in product naming—such as "Ready Stock," "Fresh Milk," and "Mango Iced Tea"—the research reveals a deliberate strategy among MSMES producers to position their offerings as modern and appealing to contemporary consumers, especially younger demographics. Interviews with MSMES stakeholders indicate a strong belief that incorporating English enhances product appeal and improves production quantity, underscoring the language's perceived association with quality and sophistication. This dynamic aligns with sociolinguistic theories regarding language as a marker of social identity, where familiarity with English signifies higher social status and aspirational lifestyles. The findings illustrate how MSMES navigates cultural negotiation, blending local heritage with global trends to construct a distinct identity that resonates with both local and international markets. Ultimately, this study highlights the interplay between language, culture, and identity, demonstrating how English usage serves not only as a marketing tool but also as a mechanism for fostering innovation and cultural exchange within Indonesia's culinary landscape. By situating their products within a global narrative, MSMES producers affirm their roles as adaptive and forward-thinking members of an increasingly interconnected world.
Application of STAR Method in English Language Learning at PAUD Nurnaima Bandung City Fauzi, Deri Fikri; Handayani, Sri
Journal of Pedagogi Vol. 1 No. 6 (2024): Journal of Pedagogi - December
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/czahwn79

Abstract

This study explores the application of the STAR Method in teaching English at PAUD Nurnaima Kota Bandung using a qualitative approach and a case study design. Over two months, the research involved two lecturers and five students, collecting data from two PAUD Tutors and the Head of School. The results indicate that integrating English language material through various forms of play—such as role play, motor play, and construction play—not only enhances children's engagement but also accelerates their understanding of new vocabulary. Children demonstrated a good ability to recognize basic vocabulary, influenced by their habit of watching English-language videos. The findings also suggest that learning activities involving physical movement are more effective in improving vocabulary retention. Overall, the implementation of the STAR Method successfully created a fun and engaging learning environment, providing valuable insights for educators and practitioners about the importance of collaboration between educators and parents, while also encouraging the development of more innovative teaching methodologies at the PAUD level.
Co-Authors Handayani, Sri Heni Haryani, Heni