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All Journal Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Psimawa : Diskursus Ilmu Psikologi dan Pendidikan Jurnal Ilmiah Ilmu Komunikasi Communique Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Telangke Ilmu Komunikasi (Telangke) Jurnal Diseminasi Kajian Ilmu Komunikasi
Hidayat, Ofi
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Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Komunikasi Publik Humas Universitas Teknologi Sumbawa dalam Meningkatkan Citra Positif Hidayat, Ofi; Aggasi, Abbyzar; Cahyani, Destian
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 1 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i1.9154

Abstract

Public relations is an important part of an institution or institution. The existence of public relations in an institution as part of the task of managing public service information and communication, even in the current digital era, is a major factor in terms of public communication services. Then in educational institutions today, public relations is also the main actor in terms of delivering information and communication to bridge external and internal publics in establishing interactions. Public relations of educational institutions also currently play a role in maintaining and improving the positive image of the institution. So this study aims to look at the practices and activities of public relations at Universitas Teknologi Sumbawa (UTS) in maintaining and improving the positive image of educational institutions. This research uses the Elaboration Likelihood Model (ELM) by looking at the paths used in the message delivery process. The qualitative method is the research approach used by conducting direct observations and interviews so that researchers can directly observe and explore public relations activities. The results of this study revealed that UTS public relations successfully managed the use of information media in providing public communication services. UTS PR uses several stages in the process of conducting public communication services, such as initial research, planning, coordination, and evaluation. UTS public relations are also able to manage information on social media platforms, which are actively used as a medium for distributing information that is well packaged and interesting, so that the activities carried out by UTS public relations are able to improve a positive image for institutions, especially Universitas Teknologi Sumbawa.
MODEL KOMUNIKASI MASYARAKAT TERHADAP KELESTARIAN TRADISI PONAN DI DESA POTO KECAMATAN MOYO HILIR Wulandari, Indah; Hidayat, Ofi
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 6 No 1 (2023): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v6i1.249

Abstract

Desa Poto merupakan desa yang kaya akan kebudayaan. Desa Poto memiliki ekosistem kebudayaan yang sangat tinggi seperti kesenian, tenun khas Sumbawa (kre’ alang), sakeco hingga sadeka ponan atau tradisi ponan. Penelitian ini bertujuan untuk mengetahui model komunikasi masyarakat terhadap kelestarian tradisi ponan di Desa Poto Kecamatan Moyo. Dalam penelitian ini peneliti menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Penelitian ini diharapkan agar masyarakat di daerah lain menjadikan tradisi ponan di Desa Poto sebagai inspirasi guna melestarikan tradisi yang ada didaerah setempat. Berdasarkan hasil penelitian ini diperoleh bahwa untuk mempertahankan tradisi ponan yang ada di Desa Poto masyarakat menggunakan model komunikasi SMCR dari David K Berlo. kesimpulan penelitian ini yaitu agar tradisi ponan ini dapat diselenggarakan setiap tahunnya, maka adanya proses-proses yang dilakukan dari lembaga adat ponan hingga peran dari masyarakat desa. Kedua hal tersebut yang menjadi peran terpenting dalam melestarikan tradisi yang sudah dianut sejak zaman nenek moyang ini. Masyarakat umum desa diharapkan lebih terbuka dalam memberikan informasi agar ketika ada yang melakukan penelitian dapat berjalan dengan baik sehingga bisa mendapatkan solusi dari permasalahan yang ada.
Pengaruh Terpaan Informasi Melalui Media Baru Terhadap Tingkat Pengetahuan Mahasiswa Universitas Teknologi Sumbawa Mengenai Energi Berkelanjutan Khotimah, Hilmi Husnul; Hidayat, Ofi
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 6 No 2 (2024): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v6i2.321

Abstract

Kerusakan alam, iklim yang sudah tidak stabil, pemanasan global telah terasa disemua bagian dibumi, perlu adanya solusi dalam waktu dekat untuk penyelesaian masalah berat ini, mengikuti program dalam forum G20 yatu percepatan transisi energi menuju energi baru terbarukan yang ramah lingkungan, komunikasi sebagai salah satu faktor penting untuk menyelesakan masalah ini karena perlu adanya Kerja sama antara pemerintah masyarakat, media digital sebagai salah satu jembatan efektif yang bisa menghubunngkan. adapun dilakukannya penelitian ini yaitu untuk mengetahui pengaruh terpaan informasi melalui media baru terhadap tingkat pengetahuan mahasiswa mengenai energi berkelanjutan yang menjadi langkah awal percepatan transformasi energi mahasiswa sebagai jembatan antara pemerintah dengan masyarakat luas agar bisa secara bersama sama melakukan transformasi energi. Penelitian ini merupakan penelitian dengan metode kuantitatif jumlah sample yang digunakan sebesar 98 mahasiswa dari 7 fakultas dengan Tingkat kesalahan 10% dan kriteria mahasiswa aktif Universitas Teknologi Sumbawa angkatan 2020 - 2023. Penelitian ini menggunakan teori SOR yang menitik beratkan pada stimulus dan frekuensi Terpaan informasi berpengaruh positif terhadap tingkat pengetahuan mahasiswa berdasarkan t tabel dengan signifikansi 1% yaitu 2.591 < t hitung 8.648 maka Ha diterima dapat disimpulkan terdapat pengaruh antara terpaan informasi melalui media baru dengan tingkat pengetahuan mahasiswa mengenai energi berkelanjutan yang berada dalam hubungan tingkat tinggi dengan angka 0,662.
Marketing Communication Strategies of Coffee Shops in Increasing Brand Awareness: A Qualitative Descriptive Study of Thousandsunnycoffee Hidayat, Rahmad; Hidayat, Ofi
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26925

Abstract

AbstractThis research aims to describe Thousandsunnycoffee's marketing communication strategy in an effort to increase consumer brand awareness of Thousandsunnycoffee coffee shops. The method used is descriptive qualitative with a focus on case studies. Data collected through in-depth interviews with coffee shop owners, baristas and consumers. Then make direct observations of the activities that occur in the Thousandsunnycoffee coffee shop, analyze the data that has been collected by interview and observation and then processed through a marketing communication strategy by determining marketing objectives, targeting, differentiation and positioning and also using the 4P marketing mix such as product, price, place and promotion. Also reinforced by using a promotional mix such as advertising, sales promotion, public relations, personal selling and direct marketing. Then by using brand awareness indicators to determine the brand awareness of Thousandsunnycoffee consumers. The results of the research obtained are that Thousandsunnycoffee successfully uses all aspects of the marketing communication strategy from the 4P marketing mix and the promotion mix and also all consumers are able to / know the existence of this brand from Thousandsunnycoffee. Some of the efforts made by Thousandsunnycoffee in carrying out marketing communication strategies include using social media, disseminating information about Thousandsunnycoffee to the public, holding promos that benefit consumers, collaborating in  sports and sponsoring sports events.
ANALISIS TINGKAT KEPUASAN MAHASISWA TERHADAP KOMUNIKASI ORGANISASI PELAYANAN KEMAHASISWAAN DI UNIVERSITAS TEKNOLOGI Cahyani, Destian; Hidayat, Ofi
MEDIALOG: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2024): Medialog: Jurnal Ilmu Komunikasi (in Progres)
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v7i2.6648

Abstract

Strategi komunikasi organisasi dan pelayanan merupakan dua kata kunci kesuksesan dalam menjalankan perguruan tinggi. Komunikasi organisasi yang diterapkan pada pelayanan yang diterima oleh mahasiswa dirasakan secara langsung. Adapun tujuan dilakukan penelitian ini untuk menguji salah satu yang menjadi faktor kenyamanan bagi mahasiswa, yaitu komunikasi pelayanan khususnya pada bidang kemahasiswaan untuk melihat tingkat kepuasan mahasiswa pada komunikasi pelayanan yang dibangun selama ini oleh kemahasiswaan dengan alasan untuk mengetahui kepuasan mahasiswa pada komunikasi pelayanan yang dilakukan bagian kemahasiswaan universitas teknologi sumbawa. Yang mana penelitian ini menggunakan metode kuantitatif jumlah sampel yang digunakan sebesar 364 dari 7 fakultas dengan tingkat kesalahan 5% dengan kriteria mahasiswa aktif Universitas Teknologi Sumbawa angkatan 2020-2023. Penelitian ini menggunakan teori informasi organisasi yang membahas tentang peredaran dan kejelasan pesan dalam organisasi. Dengan hasil penelitian komunikasi pelayanan berpengaruh positif terhadap tingkat kepuasan mahasiswa berdasarkan t tabel dengan signifikansi 1% yaitu 30.409%< t hitung 0,103% maka didapat hipotesis Ha diterima dapat disimpulkan terdapat pengaruh tingkat kepuasan mahasiswa terhadap komunikasi pelayanan kemahasiswaan yang berada pada hubungan tingkat tinggi dengan angka 0,848.
SELF DISCLOSURE MAHASISWA GEN Z DI MEDIA SOSIAL TIKTOK (STUDI PADA MAHASISWA UNIVERSITAS TEKNOLOGI SUMBAWA) Utama, Nanda Fastika; Hidayat, Ofi
Jurnal Psimawa : Diskursus Ilmu Psikologi dan Pendidikan Vol 8 No 1 (2025): EDISI 13
Publisher : Prodi Psikologi- Fakultas Psikologi & Humaniora - Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jp.v8i1.5799

Abstract

The phenomenon of TikTok usage among Generation Z is increasingly widespread, especially as a medium for self-expression or self-disclosure. TikTok has evolved beyond just entertainment; it now serves as a space for self-exploration, self-image construction, and social relationship building. Students at the University of Technology Sumbawa, as part of Generation Z, tend to share various aspects of their lives—ranging from daily activities and personal experiences to emotional expressions—through videos, captions, and music on TikTok. This study aims to explore the forms of self-disclosure practiced by students through TikTok. A descriptive qualitative approach is used, with data collection techniques including interviews, observation, and documentation. The Johari Window theory is applied in analyzing the data, dividing self-disclosure into four main areas: open, hidden, blind, and unknown. The results show that students' self-disclosure varies from openness and concealment of personal information to hidden potential. TikTok serves as a powerful space for self-expression, yet it is still shaped by cultural, privacy, and social norms.
Pola Komunikasi Interpersonal Orang Tua dan Anak Terhadap Pencegahan Bullying di Lingkungan Sosial Jayanti, Reni Dwi; Hidayat, Ofi
Jurnal Diseminasi Kajian Ilmu Komunikasi Vol 1, No 2 (2023): Jurnal Diseminasi Kajian Ilmu Komunikasi
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jdkik.v1i2.7491

Abstract

Komunikasi keluarga menjadi pondasi utama dalam pencegahan bullying. komunikasi interpersonal antara orang tua dan anak dianggap paling efektif dalam upaya merubah sikap dan perilaku seseorang. Fenomena bullying di indonesia kerap terjadi di lingkungan tempat tinggal maupun Lembaga Pendidikan.Dilansir dari tempo.com bahwa KPAI mencatat kasus yang ada di Lembaga Pendidikan di tahun 2018 mencapai 161 kasus yang didalamnya terdapat kasus bullying dengan jumlah sebanyak 36 kasus atau 22,4% serta kasus remaja yang menjadi pelaku bullying  mencapai 41 kasus atau 25,5%. Berdasarkan fenomena diatas peneliti tertarik untuk meneliti bagaimana Komunikasi interpersonal antara orang tua dan anak terhadap pencegahan bullying di lingkungan sosial. Tujuan penelitian ini adalah untuk mengetahui bagaimana hubungan komunikasi interpersonal orang tua dan anak terhadap pencegahan bullying di lingkungan sosial. Metode yang digunakan yaitu kualitatif. Hasil dari penelitian ini mengungkapkan  orang tua di kelurahan brang bara mendidik anaknya dengan mengajarkan sopan santun, saling menghargai, dan berperilaku baik. Orang tua berusaha membangun komunikasi yang baik dengan anak-anak mereka melalui kegiatan sehari-hari. Namun, komunikasi timbal balik dari anak kepada orang tua terkait pencegahan bullying cenderung sedikit, sehingga anak sulit mengungkapkan pendapat mereka kepada orang tua. 
Komunikasi Publik Humas Universitas Teknologi Sumbawa dalam Meningkatkan Citra Positif Hidayat, Ofi; Aggasi, Abbyzar; Cahyani, Destian
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 1 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i1.9154

Abstract

Public relations is an important part of an institution or institution. The existence of public relations in an institution as part of the task of managing public service information and communication, even in the current digital era, is a major factor in terms of public communication services. Then in educational institutions today, public relations is also the main actor in terms of delivering information and communication to bridge external and internal publics in establishing interactions. Public relations of educational institutions also currently play a role in maintaining and improving the positive image of the institution. So this study aims to look at the practices and activities of public relations at Universitas Teknologi Sumbawa (UTS) in maintaining and improving the positive image of educational institutions. This research uses the Elaboration Likelihood Model (ELM) by looking at the paths used in the message delivery process. The qualitative method is the research approach used by conducting direct observations and interviews so that researchers can directly observe and explore public relations activities. The results of this study revealed that UTS public relations successfully managed the use of information media in providing public communication services. UTS PR uses several stages in the process of conducting public communication services, such as initial research, planning, coordination, and evaluation. UTS public relations are also able to manage information on social media platforms, which are actively used as a medium for distributing information that is well packaged and interesting, so that the activities carried out by UTS public relations are able to improve a positive image for institutions, especially Universitas Teknologi Sumbawa.
Strategi Komunikasi Publik Dalam Upaya Pencegahan Stunting Melalui Program Forum Generasi Berencana (Genre) di Provinsi Nusa Tenggara Barat Ayudya, Devira Bunga; Hidayat, Ofi
Telangke:Jurnal Telangke Ilmu Komunikasi Vol 7 No 2 (2025): Juli: Jurnal Telangke Ilmu Komunikasi
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jiksohum.v7i2.1566

Abstract

Stunting is a public health problem that has a long-term impact on the quality of human resources, especially in the Province of West Nusa Tenggara (NTB) which is one of the priority provinces for accelerating stunting reduction in Indonesia. This study aims to analyze the public communication strategy carried out through the Planned Generation Forum (GenRe) program in an effort to prevent stunting among adolescents. This study uses a descriptive qualitative approach, data collection is carried out using in-depth interview techniques, observation, and documentation of the administrators and facilitators of the NTB GenRe Forum. The findings in this study indicate that the NTB GenRe public communication strategy utilizes a peer-to-peer approach, nutrition education, digital campaigns, and cross-sector collaboration with the support of online and offline media. McGuire's persuasive communication model is used to analyze the effectiveness of message delivery, where internal factors (member capacity, motivation) and external factors (stakeholder support, audience characteristics) play an important role in determining the success of the program. This study emphasizes the importance of a structured and participatory communication strategy in building adolescent awareness of the issue of stunting and encouraging sustainable changes in health behavior. Stunting is a public health problem that has a long-term impact on the quality of human resources, especially in the Province of West Nusa Tenggara (NTB) which is one of the priority provinces for accelerating stunting reduction in Indonesia. This study aims to analyze the public communication strategy carried out through the Planned Generation Forum (GenRe) program in an effort to prevent stunting among adolescents. This study uses a descriptive qualitative approach, data collection is carried out using in-depth interview techniques, observation, and documentation of the administrators and facilitators of the NTB GenRe Forum. The findings in this study indicate that the NTB GenRe public communication strategy utilizes a peer-to-peer approach, nutrition education, digital campaigns, and cross-sector collaboration with the support of online and offline media. McGuire's persuasive communication model is used to analyze the effectiveness of message delivery, where internal factors (member capacity, motivation) and external factors (stakeholder support, audience characteristics) play an important role in determining the success of the program. This study emphasizes the importance of a structured and participatory communication strategy in building adolescent awareness of the issue of stunting and encouraging sustainable changes in health behavior.
PERBANDINGAN DIRI GENERASI Z TERHADAP KONSUMSI KONTEN MEDIA SOSIAL PLATFORM TIKTOK DALAM MEMBANGUN CITRA DIRI (SELF IMAGE) (STUDI PADA MAHASISWA UNIVERSITAS TEKNOLOGI SUMBAWA) Febrina Safitri, Anggia; Hidayat, Ofi
Jurnal Psimawa : Diskursus Ilmu Psikologi dan Pendidikan Vol 8 No 2 (2025): EDISI 14
Publisher : Prodi Psikologi- Fakultas Psikologi & Humaniora - Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jp.v8i2.6339

Abstract

TikTok has become a significant part of digital life, particularly among the younger generation. The platform influences how individuals perceive themselves and others through content consumption and social comparison. This study aims to further analyze how UTS students engage in self-comparison when consuming TikTok content in shaping their self-image. A qualitative approach was employed, using in-depth interviews with active TikTok users. The findings indicate that most UTS students, representing Generation Z, demonstrate strong evaluative abilities, especially in accurately assessing opinions and skills. Although TikTok content has the potential to influence perceptions of social values and self-image, the participants were able to remain critical and selective. Positive perceptions were more dominant, with content often seen as a source of inspiration and motivation. Participants also exhibited healthy patterns of social comparison, including upward comparison as a source of motivation, downward comparison as a means of reflection and gratitude, and comparison with similar individuals to form a realistic and positive self-image. Thus, content consumption and social comparison on TikTok serve as mechanisms of self-evaluation that support the development of a healthy self-image in the digital media era.
Co-Authors Aggasi, Abbyzar Amalia, Eka Khusnul Ayudya, Devira Bunga Cahyani, Destian Febrina Safitri, Anggia Indah Wulandari Jayanti, Reni Dwi Khotimah, Hilmi Husnul Utama, Nanda Fastika