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All Journal MEDIALOG: Jurnal Ilmu Komunikasi Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Cahyani, Destian
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Languange, Linguistic, Communication & Media Social Sciences

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Komunikasi Publik Humas Universitas Teknologi Sumbawa dalam Meningkatkan Citra Positif Hidayat, Ofi; Aggasi, Abbyzar; Cahyani, Destian
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 1 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i1.9154

Abstract

Public relations is an important part of an institution or institution. The existence of public relations in an institution as part of the task of managing public service information and communication, even in the current digital era, is a major factor in terms of public communication services. Then in educational institutions today, public relations is also the main actor in terms of delivering information and communication to bridge external and internal publics in establishing interactions. Public relations of educational institutions also currently play a role in maintaining and improving the positive image of the institution. So this study aims to look at the practices and activities of public relations at Universitas Teknologi Sumbawa (UTS) in maintaining and improving the positive image of educational institutions. This research uses the Elaboration Likelihood Model (ELM) by looking at the paths used in the message delivery process. The qualitative method is the research approach used by conducting direct observations and interviews so that researchers can directly observe and explore public relations activities. The results of this study revealed that UTS public relations successfully managed the use of information media in providing public communication services. UTS PR uses several stages in the process of conducting public communication services, such as initial research, planning, coordination, and evaluation. UTS public relations are also able to manage information on social media platforms, which are actively used as a medium for distributing information that is well packaged and interesting, so that the activities carried out by UTS public relations are able to improve a positive image for institutions, especially Universitas Teknologi Sumbawa.
ANALISIS TINGKAT KEPUASAN MAHASISWA TERHADAP KOMUNIKASI ORGANISASI PELAYANAN KEMAHASISWAAN DI UNIVERSITAS TEKNOLOGI Cahyani, Destian; Hidayat, Ofi
MEDIALOG: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2024): Medialog: Jurnal Ilmu Komunikasi (in Progres)
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v7i2.6648

Abstract

Strategi komunikasi organisasi dan pelayanan merupakan dua kata kunci kesuksesan dalam menjalankan perguruan tinggi. Komunikasi organisasi yang diterapkan pada pelayanan yang diterima oleh mahasiswa dirasakan secara langsung. Adapun tujuan dilakukan penelitian ini untuk menguji salah satu yang menjadi faktor kenyamanan bagi mahasiswa, yaitu komunikasi pelayanan khususnya pada bidang kemahasiswaan untuk melihat tingkat kepuasan mahasiswa pada komunikasi pelayanan yang dibangun selama ini oleh kemahasiswaan dengan alasan untuk mengetahui kepuasan mahasiswa pada komunikasi pelayanan yang dilakukan bagian kemahasiswaan universitas teknologi sumbawa. Yang mana penelitian ini menggunakan metode kuantitatif jumlah sampel yang digunakan sebesar 364 dari 7 fakultas dengan tingkat kesalahan 5% dengan kriteria mahasiswa aktif Universitas Teknologi Sumbawa angkatan 2020-2023. Penelitian ini menggunakan teori informasi organisasi yang membahas tentang peredaran dan kejelasan pesan dalam organisasi. Dengan hasil penelitian komunikasi pelayanan berpengaruh positif terhadap tingkat kepuasan mahasiswa berdasarkan t tabel dengan signifikansi 1% yaitu 30.409%< t hitung 0,103% maka didapat hipotesis Ha diterima dapat disimpulkan terdapat pengaruh tingkat kepuasan mahasiswa terhadap komunikasi pelayanan kemahasiswaan yang berada pada hubungan tingkat tinggi dengan angka 0,848.
Komunikasi Publik Humas Universitas Teknologi Sumbawa dalam Meningkatkan Citra Positif Hidayat, Ofi; Aggasi, Abbyzar; Cahyani, Destian
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 1 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i1.9154

Abstract

Public relations is an important part of an institution or institution. The existence of public relations in an institution as part of the task of managing public service information and communication, even in the current digital era, is a major factor in terms of public communication services. Then in educational institutions today, public relations is also the main actor in terms of delivering information and communication to bridge external and internal publics in establishing interactions. Public relations of educational institutions also currently play a role in maintaining and improving the positive image of the institution. So this study aims to look at the practices and activities of public relations at Universitas Teknologi Sumbawa (UTS) in maintaining and improving the positive image of educational institutions. This research uses the Elaboration Likelihood Model (ELM) by looking at the paths used in the message delivery process. The qualitative method is the research approach used by conducting direct observations and interviews so that researchers can directly observe and explore public relations activities. The results of this study revealed that UTS public relations successfully managed the use of information media in providing public communication services. UTS PR uses several stages in the process of conducting public communication services, such as initial research, planning, coordination, and evaluation. UTS public relations are also able to manage information on social media platforms, which are actively used as a medium for distributing information that is well packaged and interesting, so that the activities carried out by UTS public relations are able to improve a positive image for institutions, especially Universitas Teknologi Sumbawa.
Co-Authors Aggasi, Abbyzar Hidayat, Ofi