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All Journal Journal of Commerce Management and Tourism Studies
Wiwiek Ary Susyarini, Ni Putu
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Humanities Economics, Econometrics & Finance Social Sciences

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Analysis of the sapta pesona and CBT concept in managing Alas Kedaton tourist attraction Sumawidari, Ida Ayu Ketut; Mastiani Nadra, Nyoman; Wiwiek Ary Susyarini, Ni Putu
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 1 (2024): Apr 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i1.177

Abstract

This research aims to determine the extent to which 1) the Sapta Pesona concept and 2) CBT are applied in the management of the Alas Kedaton tourist attraction. Sapta Pesona Wisata is a value concept that was born and popularized by the former Minister of Tourism and Post and the New Order era, Soesilo Soedarman (1988-1993). Sapta Pesona Wisata which consists of security, cleanliness, order, coolness, beauty, hospitality, and providing memorable memories for tourists so that when tourists visit tourist attractions they get what they expected before visiting the tourist attractions. Meanwhile, the involvement of local communities in the management of a tourist attraction, known as CBT, is a basic element of tourism that places the community as an important factor in managing tourist attractions. Local communities have an important role in managing and developing these tourist attractions so that they remain sustainable. This research is qualitative research where data is obtained through interviews with management, library studies, observation, and documentation. All data obtained was collected then data reduction was carried out and a table was created and concluded. This research shows that the Sapta Pesona concept has been implemented and so has the CBT concept, but several aspects need to be strengthened so that the Alas Kedaton tourist attraction can provide maximum benefits for the local community.
Co-Authors Mastiani Nadra, Nyoman Sumawidari, Ida Ayu Ketut