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All Journal International Journal of Applied Sciences in Tourism and Events International Journal of Green Tourism Research and Applications Jurnal Sains Terapan Pariwisata Journal of Commerce Management and Tourism Studies Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan
Mastiani Nadra, Nyoman
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The Implementation of Green Practices to improve the service quality of front office at K Club Ubud Ni Nyoman Angelica Kerta Dewi; Darlina, Lien; Nadra, Nyoman Mastiani; Chaerunnisah, Indah Utami; Sang Ayu Made Krisna Dewi Natalia; Ge Xiaoling
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.120-128

Abstract

The K Club Ubud in Gianyar, Bali, has used green practises to enhance the front office department's service quality. The goal of this study is to examine these activities and identify the green practises indicators that must be maintained and improved. Questionnaires, interviews, observations, and documentation were used to collect data for this study.  The sample strategy used in this investigation was simple random sampling.  In order to collect data, online surveys are distributed to respondents.  As part of the processing, the questionnaire was subjected to validity and reliability tests. The servqual test (quality of service) and importance-performance analysis (IPA) are then employed as data analysis techniques in this study.  According to the findings of this study, the application of green practices has been done in an optimal manner, as evidenced by the outcomes of the application of 3R activities. The results of the servqual test, which show that the front office department at K Club Ubud has seven gaps (+) and one gap (-) in the form of eight question indicators, can be used to describe how successfully green practices have been implemented. According to the importance performance analysis (IPA) results, the front office department must maintain the quality of the services for one indication while making improvements for the other.
Vegan menu marketing strategies for tourists to support green tourism in Loving Hut Restaurant in Denpasar Bali Sumawidari, Ida Ayu Ketut; Sudarmini, Made; Pugra, I Wayan; Nadra, Nyoman Mastiani; Damayanti, Ida Ayu Kade Werdika; Susyarini, Ni Putu Wiwiek Ary
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.129-137

Abstract

The purpose of this study is to formulate a marketing strategy for vegan menus for tourists to support green tourism for Loving Hut restaurants in Denpasar. Data were collected using interviews, observations, questionnaires, and documentation. Then the data obtained were analyzed using: descriptive statistics, qualitative descriptive, IFE matrix, EFE matrix, IE matrix and SWOT analysis. The results of the analysis show that (1) tourists' perceptions of the vegan menu of non-animal products at Loving Hut restaurants are in the good category; (2) Loving Hut Restaurant in Denpasar is in cell II of the IE matrix, namely a growth strategy with product development through product differentiation or innovation is the right strategy. Alternative strategies that can be done are (a) expanding the market; (b) increasing promotional activities; (c) set competitive prices; (d) maximize the use of space; (e) adding suppliers; (f) improve services; and (g) improving the quality of human resources. There are several suggestions that can be given to improve the business going forward, including (1) utilizing e-commerce (social media, web) for promotion; (2) establish cooperation with existing travel agencies; (3) involve employees in trainings held by the government/educational institutions; (4) making product packages; and (5) recruiting marketers. It appears that Loving Hut restaurant can position itself strategically for growth through product development with a focus on differentiation and innovation.
Analysis Of Work Skills And Work Discipline In Improving Employee Performance At Kayumanis Jimbaran Private Estate & Spa Puspita, Ni Kadek Diana; Nadra, Nyoman Mastiani; Sutarma, I Gusti Putu
Jurnal Sains Terapan Pariwisata Vol. 7 No. 3 (2022): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v7i3.341

Abstract

Ni Kadek Diana Puspita1*, Nyoman Mastiani Nadra2, I Gusti Putu Sutarma3 1,2,3Politeknik Negeri Bali, Indonesia *Corresponding: dianapuspita491@gmail.com Diajukan 15-09-2022 Direvisi 22-09-2022 Diterima 25-09-2022 Purpose: This research discusses work skills and work discipline in improving the performance of Kayumanis Jimbaran Private Estate & Spa employees. This study aims to determine the influence of work skills and work disciplines both partially and simultaneously on the performance of employees of Kayumanis Jimbaran Private Estate & Spa and to find out the most dominant variables between work skills and work disciplines in affecting employee performance at Kayumanis Jimbaran Private Estate & Spa.Methods: The population of this study is the employees of Kayumanis Jimbaran Private Estate & Spa, which amounts to 83 people. Data collection techniques in this study are through interviews, observations, questionnaires, and literature studies—data analysis using quantitative primary data analysis processed using multiple regression analysis using the SPSS 25.0 program.Results and discussion: The results of this study show that there is a partial and simultaneous influence of variable work skills and work disciplines on employee performance. The coefficient of determination shows a value of 0.754, which means that Work Skills and Disciplines contributed to influencing Employee Performance by 75.4%, and the remaining 24.6% was influenced by other factors not studied.Implication: The effective contribution shows that the variable Work Skills has a more significant influence on Employee Performance than Work Discipline at 45.44%.
Developing career pathways and work flexibility to enhance employee spirit: A case study of the Lost and Found Department at PTJAS company Sarjana, I Made; Waelan, Waelan; Nadra, Nyoman Mastiani; Kusminantari, Anik
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 1 No. 2 (2024): September 2024
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v1i2.11

Abstract

The aim of this study is to develop a comprehensive model for career path development and work flexibility to enhance employee morale in the Lost and Found Department of PTJAS company.  This research addresses the growing need for adaptable career structures and flexible work arrangements as pivotal factors in improving job satisfaction and employee engagement. Data were collected using a mixed-methods approach, comprising surveys and interviews with employees in the Lost and Found Department. The survey data provided quantitative insights into employee satisfaction levels, while the interviews offered qualitative perspectives on the impact of career paths and work flexibility on morale. The analysis revealed a strong correlation between clearly defined career paths, flexible work options, and heightened employee morale. Employees who perceived clear advancement opportunities and enjoyed flexible working conditions reported significantly higher job satisfaction and motivation levels. Additionally, the findings suggest that implementing these strategies can lead to reduced turnover rates and improved organizational commitment. In conclusion, the study underscores the importance of integrating career development and work flexibility into the organizational framework to foster a positive work environment. These insights are crucial for HR professionals and management of the company aiming to boost employee morale and productivity.
Analysis of the sapta pesona and CBT concept in managing Alas Kedaton tourist attraction Sumawidari, Ida Ayu Ketut; Mastiani Nadra, Nyoman; Wiwiek Ary Susyarini, Ni Putu
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 1 (2024): Apr 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i1.177

Abstract

This research aims to determine the extent to which 1) the Sapta Pesona concept and 2) CBT are applied in the management of the Alas Kedaton tourist attraction. Sapta Pesona Wisata is a value concept that was born and popularized by the former Minister of Tourism and Post and the New Order era, Soesilo Soedarman (1988-1993). Sapta Pesona Wisata which consists of security, cleanliness, order, coolness, beauty, hospitality, and providing memorable memories for tourists so that when tourists visit tourist attractions they get what they expected before visiting the tourist attractions. Meanwhile, the involvement of local communities in the management of a tourist attraction, known as CBT, is a basic element of tourism that places the community as an important factor in managing tourist attractions. Local communities have an important role in managing and developing these tourist attractions so that they remain sustainable. This research is qualitative research where data is obtained through interviews with management, library studies, observation, and documentation. All data obtained was collected then data reduction was carried out and a table was created and concluded. This research shows that the Sapta Pesona concept has been implemented and so has the CBT concept, but several aspects need to be strengthened so that the Alas Kedaton tourist attraction can provide maximum benefits for the local community.
The role of OTAs in Bali's tourism landscape: Maximizing hotel bookings Sumawidari, Ida Ayu Ketut; Damayanti, Ida Ayu Kade Werdika; Nadra, Nyoman Mastiani; Solihin, Solihin
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.315

Abstract

This study explores the pivotal role of Online Travel Agencies (OTAs) in maximising villa bookings within Bali's dynamic tourism landscape. The primary objective is to analyse how OTAs influence booking patterns, enhance visibility, and contribute to revenue generation for villa owners. Data collection involved a mixed-method approach, combining quantitative surveys distributed to villa owners and qualitative interviews with industry stakeholders. The analysis employed statistical techniques to identify trends in booking behaviour and thematic analysis to interpret qualitative insights. Findings indicate that OTAs significantly increase the reach of villa listings, facilitating access to a global audience. Additionally, the study reveals that strategic partnerships with OTAs can lead to improved occupancy rates and higher revenue per booking. However, challenges such as commission fees and market saturation are noted, necessitating a balanced approach to OTA utilisation. The conclusion underscores the importance of integrating OTA strategies with direct marketing efforts to optimise bookings while maintaining brand identity. This research contributes to the existing literature on tourism management and provides actionable insights for villa owners seeking to enhance their competitive edge in Bali's tourism market.
The Implementation of Green Practices to improve the service quality of front office at K Club Ubud Ni Nyoman Angelica Kerta Dewi; Darlina, Lien; Nadra, Nyoman Mastiani; Chaerunnisah, Indah Utami; Sang Ayu Made Krisna Dewi Natalia; Ge Xiaoling
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.120-128

Abstract

The K Club Ubud in Gianyar, Bali, has used green practises to enhance the front office department's service quality. The goal of this study is to examine these activities and identify the green practises indicators that must be maintained and improved. Questionnaires, interviews, observations, and documentation were used to collect data for this study.  The sample strategy used in this investigation was simple random sampling.  In order to collect data, online surveys are distributed to respondents.  As part of the processing, the questionnaire was subjected to validity and reliability tests. The servqual test (quality of service) and importance-performance analysis (IPA) are then employed as data analysis techniques in this study.  According to the findings of this study, the application of green practices has been done in an optimal manner, as evidenced by the outcomes of the application of 3R activities. The results of the servqual test, which show that the front office department at K Club Ubud has seven gaps (+) and one gap (-) in the form of eight question indicators, can be used to describe how successfully green practices have been implemented. According to the importance performance analysis (IPA) results, the front office department must maintain the quality of the services for one indication while making improvements for the other.
Traditional cuisine as a social symbol: A socio-cultural analysis of the collective identity of Indonesian society Nadra, Nyoman Mastiani; Sumawidari, Ida Ayu Ketut; Damayanti, Ida Ayu Kade Werdika; Arjana, I Wayan Basi
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.379

Abstract

This study aims to explore the role of traditional culinary arts as a symbol of cultural identity and an instrument of Indonesian cultural diplomacy internationally. The research focuses on how regional cuisine reflects local values and community history, and is strategically used in cultural diplomacy through festivals, diaspora restaurants, and national programs such as Spice Up the World. A descriptive qualitative approach is used to analyze representations of traditional culinary arts in mass media, cultural policies, and digitalization practices. Data were obtained from academic literature, case studies (in Australia and Toronto), digital content such as culinary TikTok, and interactive media campaigns. The findings indicate that traditional cuisine not only strengthens ethnic identity and collective memory but also plays a role in shaping international perceptions of Indonesia. Digital media increases visibility but also brings challenges in the form of commodification and the narrowing of cultural meaning. Diaspora restaurants have proven effective as agents of gastrodiplomacy, while government programs enhance national branding through food. The study concludes that traditional cuisine is a strategic medium that bridges local and global values. If utilized holistically and sustainably, culinary can strengthen Indonesia's cultural image while opening up a more inclusive and competitive diplomatic space.
Enhancing the competitiveness of Pinge tourism village: Integrated strategies for sustainable rural destination development Nadera, Putu Melia Chandra Dewi; Nadra, Nyoman Mastiani
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.417

Abstract

This study aims to formulate and analyse effective strategies to promote Pinge, a tourist village in Tabanan, Bali, as a competitive and sustainable rural tourism destination. The research adopts a qualitative descriptive approach, utilizing data collected through observations, in-depth interviews with stakeholders (including local community members, tourism managers, and government officials), focus group discussions, and document analysis. SWOT (Strengths, Weaknesses, Opportunities, Threats) and Analytical Hierarchy Process (AHP) methods are employed to identify internal and external factors influencing Pinge’s tourism development and to prioritize strategic actions. The analysis reveals that Pinge possesses significant natural, cultural, and agricultural assets, supported by strong community participation and the unique subak irrigation system. However, challenges such as limited marketing capacity, insufficient public facilities, and low digital literacy hinder optimal promotion. The study concludes that integrated strategies—such as capacity building for human resources, digital marketing optimization, collaborative partnerships, and the development of thematic tourism products—are essential for enhancing Pinge’s visibility and visitor appeal. Strengthening community-based organizations (Pokdarwis), improving infrastructure, and leveraging local wisdom (Tri Hita Karana) are also critical for long-term sustainability. The findings provide practical recommendations for policymakers, tourism managers, and local communities to foster inclusive growth and sustainable destination management in rural Bali.
Co-Authors Damayanti, Ida Ayu Kade Werdika Ge Xiaoling I Gusti Putu Sutarma, I Gusti Putu I Made Sarjana I Wayan Basi Arjana, I Wayan Basi Indah Utami Chaerunnisah Kusminantari, Anik Lien Darlina, Lien Nadera, Putu Melia Chandra Dewi Ni Nyoman Angelica Kerta Dewi Pugra, I Wayan Puspita, Ni Kadek Diana Sang Ayu Made Krisna Dewi Natalia Solihin Solihin Sudarmini, Made Sumawidari, Ida Ayu Ketut Susyarini, Ni Putu Wiwiek Ary Waelan Waelan, Waelan Wiwiek Ary Susyarini, Ni Putu