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All Journal International Journal of Green Tourism Research and Applications Journal of Commerce Management and Tourism Studies Journal of Education, Social & Communication Studies
Sumawidari, Ida Ayu Ketut
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Vegan menu marketing strategies for tourists to support green tourism in Loving Hut Restaurant in Denpasar Bali Sumawidari, Ida Ayu Ketut; Sudarmini, Made; Pugra, I Wayan; Nadra, Nyoman Mastiani; Damayanti, Ida Ayu Kade Werdika; Susyarini, Ni Putu Wiwiek Ary
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.129-137

Abstract

The purpose of this study is to formulate a marketing strategy for vegan menus for tourists to support green tourism for Loving Hut restaurants in Denpasar. Data were collected using interviews, observations, questionnaires, and documentation. Then the data obtained were analyzed using: descriptive statistics, qualitative descriptive, IFE matrix, EFE matrix, IE matrix and SWOT analysis. The results of the analysis show that (1) tourists' perceptions of the vegan menu of non-animal products at Loving Hut restaurants are in the good category; (2) Loving Hut Restaurant in Denpasar is in cell II of the IE matrix, namely a growth strategy with product development through product differentiation or innovation is the right strategy. Alternative strategies that can be done are (a) expanding the market; (b) increasing promotional activities; (c) set competitive prices; (d) maximize the use of space; (e) adding suppliers; (f) improve services; and (g) improving the quality of human resources. There are several suggestions that can be given to improve the business going forward, including (1) utilizing e-commerce (social media, web) for promotion; (2) establish cooperation with existing travel agencies; (3) involve employees in trainings held by the government/educational institutions; (4) making product packages; and (5) recruiting marketers. It appears that Loving Hut restaurant can position itself strategically for growth through product development with a focus on differentiation and innovation.
Analysis of the sapta pesona and CBT concept in managing Alas Kedaton tourist attraction Sumawidari, Ida Ayu Ketut; Mastiani Nadra, Nyoman; Wiwiek Ary Susyarini, Ni Putu
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 1 (2024): Apr 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i1.177

Abstract

This research aims to determine the extent to which 1) the Sapta Pesona concept and 2) CBT are applied in the management of the Alas Kedaton tourist attraction. Sapta Pesona Wisata is a value concept that was born and popularized by the former Minister of Tourism and Post and the New Order era, Soesilo Soedarman (1988-1993). Sapta Pesona Wisata which consists of security, cleanliness, order, coolness, beauty, hospitality, and providing memorable memories for tourists so that when tourists visit tourist attractions they get what they expected before visiting the tourist attractions. Meanwhile, the involvement of local communities in the management of a tourist attraction, known as CBT, is a basic element of tourism that places the community as an important factor in managing tourist attractions. Local communities have an important role in managing and developing these tourist attractions so that they remain sustainable. This research is qualitative research where data is obtained through interviews with management, library studies, observation, and documentation. All data obtained was collected then data reduction was carried out and a table was created and concluded. This research shows that the Sapta Pesona concept has been implemented and so has the CBT concept, but several aspects need to be strengthened so that the Alas Kedaton tourist attraction can provide maximum benefits for the local community.
The role of ambiance and service in culinary tourism: A case study at D’Warung Sukartini, Ni Wayan; Kanca, I Nyoman; Budiarta, I Putu; Sumawidari, Ida Ayu Ketut
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i3.218

Abstract

This study examines the culinary and dining experience at D’Warung, a popular restaurant known for its diverse menu and cozy atmosphere. The primary objective is to analyze the restaurant's appeal, focusing on its food offerings, ambiance, and customer service. Data collection was conducted through observation and interviews with staff and customers, assessing factors such as the quality of the food, the level of crowd, and the friendliness of the service. The results reveal that D’Warung stands out for its comfortable atmosphere, friendly staff, and a varied menu that includes both local and western dishes. The analysis highlights these factors as key contributors to the restaurant’s success. In conclusion, the study emphasizes the importance of creating a welcoming environment and providing excellent service in shaping a memorable dining experience.
The role of OTAs in Bali's tourism landscape: Maximizing hotel bookings Sumawidari, Ida Ayu Ketut; Damayanti, Ida Ayu Kade Werdika; Nadra, Nyoman Mastiani; Solihin, Solihin
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.315

Abstract

This study explores the pivotal role of Online Travel Agencies (OTAs) in maximising villa bookings within Bali's dynamic tourism landscape. The primary objective is to analyse how OTAs influence booking patterns, enhance visibility, and contribute to revenue generation for villa owners. Data collection involved a mixed-method approach, combining quantitative surveys distributed to villa owners and qualitative interviews with industry stakeholders. The analysis employed statistical techniques to identify trends in booking behaviour and thematic analysis to interpret qualitative insights. Findings indicate that OTAs significantly increase the reach of villa listings, facilitating access to a global audience. Additionally, the study reveals that strategic partnerships with OTAs can lead to improved occupancy rates and higher revenue per booking. However, challenges such as commission fees and market saturation are noted, necessitating a balanced approach to OTA utilisation. The conclusion underscores the importance of integrating OTA strategies with direct marketing efforts to optimise bookings while maintaining brand identity. This research contributes to the existing literature on tourism management and provides actionable insights for villa owners seeking to enhance their competitive edge in Bali's tourism market.
The rise of decentralized finance (DeFi): Opportunities for disruption in traditional financial models Kurniawan, I Gede Wahyu Antara; Sudiarta, Made; Wahyuni, Luh Mei; Sumawidari, Ida Ayu Ketut; Kasiani, Kasiani; Bernadetha, Maria; Zulfan, Muhammad; Sinaga, Firman
Journal of Education, Social & Communication Studies Vol. 2 No. 2 (2025): May 2025
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71028/jescs.v2i2.15

Abstract

The rise of Decentralized Finance (DeFi) represents a transformative shift in the global financial landscape, challenging traditional financial models and offering new possibilities for a more inclusive and efficient financial system. This study aims to explore the opportunities and challenges that DeFi poses to the conventional financial sector, focusing on its impact on banking, credit systems, investments, and payment systems. A mixed-methods approach was employed, including secondary data analysis, expert interviews, and first-hand experience with DeFi protocols such as lending, borrowing, and arbitrage. The findings highlight the significant potential of DeFi in creating alternative financial models that can increase financial inclusion, enhance access to capital, and reduce transaction costs. Recent data indicates that the Total Value Locked (TVL) in DeFi platforms has surged to over $50 billion as of January 2025, reflecting growing adoption. Additionally, daily transaction volumes across major DeFi platforms have reached approximately $10 billion, with active users exceeding 4 million globally. However, the research also identifies critical challenges, including regulatory uncertainty, security vulnerabilities, and the complexity of DeFi platforms, which pose barriers to mainstream adoption. This paper contributes to the understanding of how DeFi can reshape the financial ecosystem, offering insights into its future potential, the risks involved, and the steps required to address the existing challenges. Furthermore, it underscores the need for ongoing research into the regulatory aspects of DeFi and its collaboration with traditional financial institutions.
Traditional cuisine as a social symbol: A socio-cultural analysis of the collective identity of Indonesian society Nadra, Nyoman Mastiani; Sumawidari, Ida Ayu Ketut; Damayanti, Ida Ayu Kade Werdika; Arjana, I Wayan Basi
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.379

Abstract

This study aims to explore the role of traditional culinary arts as a symbol of cultural identity and an instrument of Indonesian cultural diplomacy internationally. The research focuses on how regional cuisine reflects local values and community history, and is strategically used in cultural diplomacy through festivals, diaspora restaurants, and national programs such as Spice Up the World. A descriptive qualitative approach is used to analyze representations of traditional culinary arts in mass media, cultural policies, and digitalization practices. Data were obtained from academic literature, case studies (in Australia and Toronto), digital content such as culinary TikTok, and interactive media campaigns. The findings indicate that traditional cuisine not only strengthens ethnic identity and collective memory but also plays a role in shaping international perceptions of Indonesia. Digital media increases visibility but also brings challenges in the form of commodification and the narrowing of cultural meaning. Diaspora restaurants have proven effective as agents of gastrodiplomacy, while government programs enhance national branding through food. The study concludes that traditional cuisine is a strategic medium that bridges local and global values. If utilized holistically and sustainably, culinary can strengthen Indonesia's cultural image while opening up a more inclusive and competitive diplomatic space.
Co-Authors Bernadetha, Maria Damayanti, Ida Ayu Kade Werdika Firman Sinaga I Nyoman Kanca I Putu Budiarta I Wayan Basi Arjana, I Wayan Basi Kasiani, Kasiani Kurniawan, I Gede Wahyu Antara Mastiani Nadra, Nyoman Pugra, I Wayan Solihin Solihin Sudarmini, Made Sudiarta, Made Sukartini, Ni Wayan Susyarini, Ni Putu Wiwiek Ary Wahyuni, Luh Mei Wiwiek Ary Susyarini, Ni Putu Zulfan, Muhammad