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All Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Locus Penelitian dan Pengabdian
Chairunnisa, Puspita
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Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Mathematics

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PELATIHAN INTERNAL DAN EXTERNAL KOMUNIKASI PADA CEO HARVEST CITY Bachtiar, Youna Chatrine; Purnamasari, Linda; Chairunnisa, Puspita; Ramli, Muh Ruslan; Siregar, Ballian
Jurnal Pengabdian Masyarakat AbdiMas Vol 8, No 03 (2022): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v8i03.5210

Abstract

Dilaksanakannya pengabdian masyarakat oleh Tim Dosen Universitas Esa Unggul yang dilakukan oleh beberapa dosen yang merupakan gabungan dari beberapa Fakultas, yaitu Fakultas Ilmu Komunikasi, Ilmu Komputer dan Ekonomi dan Bisnis di PT. Harvest City ini untuk melakukan alih ilmu pengetahuan yang bertema “Komunikasi Internal dan Eksternal pada CEO di PT. Harvest City. Kegiatan ini dilaksanakan pada tanggal 21 September. Tujuan dari kegiatan alih teknologi ini adalah menyegarkan kembali semangat para CEO dan para pekerja PT. Harvest City untuk kembali menambah ilmu pengetahuannya setelah tidak adanya pelatihan selama masa pandemi. Dalam dunia bisnis, komunikasi sangatlah penting karena berhasilnya satu bisnis itu tergantung dari handal atau tidaknya seorang pelaku bisnis dalam menyampaikan produknya kepada pelanggan. Juga perlu jiwa kepemimpinan yang tinggi dalam mengatur para karyawannya agar bisnisnya berlangsung dengan baik dengan ditunjang dari peranan para karyawannya.  Kata kunci: Komunikasi eksternal, komunikasi internal, kepemimpinan
Improving the Quality of Education Through Value Co-Creation: A Case Study on Technology-Based Study Programs Chairunnisa, Puspita; Juwita, Silvia Ratna; Tamzil , Fachmi
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 7 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i7.4551

Abstract

This study aims to improve the quality of education in technology-based study programs through a value co-creation approach. In the context of entrepreneurship education, value co-creation emphasizes active collaboration between students, lecturers, and institutions in creating meaningful learning experiences that are relevant to the development of digital technology. This research adopts a quantitative approach by distributing questionnaires to active students enrolled in entrepreneurship courses at Esa Unggul University, Jakarta, particularly those engaged in technology-based learning through e-learning, digital platforms, and online entrepreneurial activities. To enrich the understanding of learning dynamics, supporting data were also collected through Focus Group Discussions (FGD) with students and lecturers. Quantitative data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results show that value co-creation has a positive and significant influence on the quality of entrepreneurship education, student satisfaction, and entrepreneurial intention. Furthermore, education quality and student satisfaction significantly affect entrepreneurial intention, which in turn drives entrepreneurial behavior. The integration of technology in learning enhances student participation, strengthens collaborative engagement, and supports the process of joint value creation within a digital educational environment. These findings emphasize that active student involvement in technology-based learning, supported by responsive collaboration from lecturers, can enhance educational quality and foster entrepreneurial behavior. This study provides theoretical and practical contributions for the development of curricula, teaching strategies, and higher education policies that are more participatory, adaptive, and technology-oriented
Co-Authors Bachtiar, Youna Chatrine Juwita, Silvia Ratna Linda Purnamasari Ruslan Ramli, Ruslan Tamzil , Fachmi