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LITERASI MEDIA DARING SEBAGAI SUMBER PEMBELAJARAN ANAK-ANAK DI DESA NELAYAN TONDONGGEU, KOTA KENDARI Zanynu, M. Aswan; Simatupang, Yunita; Dasmin, Dasmin
Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum, Ekonomi Vol 2, No 3 (2021): OKTOBER
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.743 KB) | DOI: 10.52423/anoa.v2i3.22059

Abstract

Saat pandemi Covid-19 merebak di tahun 2020, kegiatan belajar yang awalnya dilakukan secara tatap muka di sekolah, berganti dengan bentuk pembelajaran daring. Meski grafik penderitanya telah bergerak turun, sampai akhir tahun 2021, pemerintah masih menerapkan sistem hybrid yang memadukan kelas tatap muka dan kelas daring sebagai bentuk kewaspadaan. Masalah yang kemudian muncul adalah kesiapan siswa, khususnya di jenjang sekolah dasar di wilayah persisir seperti di desa nelayan kelurahan Tondonggeu, Abeli, Kota Kendari. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bermaksud menambah pengetahuan anak-anak tersebut agar menjadi melek media daring. Kegiatan ini dilakukan dengan metode ceramah, pemutaran video pembelajaran, dan tanya jawab. Hasil menunjukkan literasi media daring cukup signifikan dan sangat dibutuhkan untuk mengisi celah pengetahuan tentang Teknologi Informasi dan Komunikasi (TIK) yang tidak didapatkan anak-anak di sekolah maupun di luar sekolah.
STRATEGI KOMUNIKASI DIGITAL MARKETING PARIWISATA DI MASA PANDEMI COVID-19 (STUDI KASUS WISATA MANDALIKA, LOMBOK, NUSA TENGGARA BARAT) Simatupang, Yunita
WELL-BEING: Journal of Social Welfare Vol 2, No 2 (2022): December
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.534 KB) | DOI: 10.52423/well-being.v2i2.24096

Abstract

Tourism communication is something that must be owned by every tourism industry for regular and organized tourist activities. With good tourism communication, it can help and serve the needs of the community. We need a mature strategy and a neat, effective and efficient plan so that the success rate increases and the risk of failure shrinks. This research aims to find out the digital marketing communication strategy of tourism in the time of the covid-19 pandemic. The theory used in this research is the marketing communication mix theory, The research method used is a kulaitative research method with a case study approach. This method of data collection is by in-depth interviews to travel service providers, as well as conducting observations and documentation. The results of tourism communication research with digital strategies built by Mandalika tourism services, Lombok using aspects of advertising, personal selling, sales promotion, direct marketing, public relations and WOM show a link between each other and in accordance with the target of tourist services to social media. The important role of digital marketing strategy in the process of conveying information about covid-19 is also prioritized by service providers (travel), in order to increase public tourism interest through the content provided, in order to be useful for tourists.
PELATIHAN MENGOPTIMALKAN ARTIKEL ONLINE: TIPS & TRIK COPYWRITING UNTUK MAHASISWA JURNALISTIK Simatupang, Yunita; Zanynu, M. Aswan; Dasmin, Dasmin; Wekogandhigrahita, Alfiansyah; Zainal Abidin H, La Ode Muhammad; Hasnani, Hasnani; Tunda, Amin
Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum, Ekonomi Vol 5, No 1 (2024):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/anoa.v5i1.49106

Abstract

More than half of Indonesia's population are internet users. Data from Internet World Stats in 2022 shows that the number of internet users in Indonesia has reached more than 76.5% of the total population. Internet users are not only young people but also the elderly. BPS data in 2020, out of 270.20 million people, 11.56% are Baby Boomers (55-70 years old). The elderly who are digital immigrants, namely those who were born when digital media did not exist, were then forced to move in droves to a completely digital world. Their habits and cultures are certainly very different. In this dilemma, it is not uncommon for elderly people to be the target of misuse of digital devices. Physical, structural and interpersonal factors make elderly people vulnerable to negative access in the digital world. The threat of digital fraud, hoaxes, and hate speech is also before them. So we need a digital literacy training program for the elderly, especially in accessing digital security.
PEMANFAATAN BLOG DAN SEO (SEARCH ENGINE OPTIMIZATION) DI ERA DIGITAL BAGI MAHASISWA JURNALISTIK Simatupang, Yunita; Zanynu, M. Aswan; Dasmin, Dasmin; Wekogandhigrahita, Alfiansyah; Meldianto, Meldianto; Nurfadila, Nurfadila; Tunda, Amin
Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum, Ekonomi Vol 5, No 1 (2024):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/anoa.v5i1.49107

Abstract

A blog is a type of website or online platform that contains a series of posts or articles periodically, usually written in an informal style or conversational writing style. SEO (Search Engine Optimization) is an effort or strategy to be applied to a website, blog or page that is ranked at the top of search engines such as Google. Blogging is important for SEO because every new blog that is posted will display a new URL. This new URL opens up new opportunities to be at the top of the search engine. Blogs and SEO also have many benefits for students, including students can hone their writing skills, both in academic and non-academic contexts and understanding SEO allows students to create content that is easy to find in search engines. This increases the visibility of their blogs, making them more effective in reaching a wider audience.