Article Per Year (5 Year)
p-Index From 2021 - 2026
1.475
P-Index
This Author published in this journals
All Journal EKSPANSI SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Prosiding Seminar Nasional Pakar Jurnal Pengabdian Kepada Masyarakat (Mediteg) Balance : Jurnal Akuntansi dan Manajemen Dharma Jnana Jurnal Bisnis dan Manajemen (JURBISMAN) JURNAL ILMIAH GEMA PERENCANA Management Studies and Business Journal Ekoman: Jurnal Ekonomi, Bisnis Dan Manajemen
Aprilio, Hardo
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Transformasi ekonomi kelompok tani perempuan “Iye Ape Satu Hati” melalui implementasi strategi pemasaran hasil tani berbasis digital Sinurat, Donal Anry Jaya; Agustian, Efandri; Daud, Chrispy Theresia Pratiwi; Nastiti, Dyah Wahyu; Zebua, Darwin; Aprilio, Hardo; Sihombing, Midian Immanuel
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 2 (2026): April (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i2.38870

Abstract

AbstrakKegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan mendorong transformasi ekonomi Kelompok Tani Perempuan “Iye Ape Satu Hati” melalui implementasi strategi pemasaran hasil tani berbasis digital. Permasalahan utama yang dihadapi kelompok adalah keterbatasan dalam pemasaran produk, khususnya rendahnya pemanfaatan media digital. Metode pelaksanaan kegiatan menggunakan pendekatan partisipatif yang meliputi tahapan identifikasi kebutuhan, pelatihan pemasaran digital, implementasi strategi, pendampingan intensif, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan anggota dalam memanfaatkan media sosial sebagai sarana pemasaran. Selain itu, terjadi perubahan perilaku anggota dalam melakukan promosi secara lebih aktif, peningkatan frekuensi pemasaran, serta adanya indikasi peningkatan penjualan hasil tani. Implementasi strategi pemasaran digital juga berkontribusi terhadap perluasan akses pasar dan peningkatan peluang ekonomi kelompok. Dengan demikian, integrasi teknologi digital dalam pemasaran hasil tani terbukti efektif dalam mendorong kemandirian ekonomi kelompok tani perempuan. Kata kunci: pemasaran digital; kelompok tani perempuan; pemberdayaan masyarakat; transformasi ekonomi; hasil tani. AbstractThis community service activity aims to enhance capacity and promote economic transformation of the Women Farmer Group “Iye Ape Satu Hati” through the implementation of digital-based agricultural marketing strategies. The main problem faced by the group is limited marketing capability, particularly the low utilization of digital media. The method used a participatory approach consisting of several stages, including needs assessment, digital marketing training, strategy implementation, intensive mentoring, as well as monitoring and evaluation. The results indicate an improvement in members’ knowledge and skills in utilizing social media as a marketing tool. In addition, there is a behavioral change in conducting more active promotion, increased marketing frequency, and indications of increased sales of agricultural products. The implementation of digital marketing strategies also contributes to expanding market access and enhancing economic opportunities for the group. Therefore, the integration of digital technology in agricultural marketing is proven to be effective in supporting the economic independence of women farmer groups. Keywords: digital marketing; women farmer group; community empowerment; economic transformation; agricultural products.
Co-Authors Agus Oniel Galaska Amleni, Rosarianto Arthana, I Komang Ayuvera Rifani Ray Bahantwelu, Maria Immaculata Bon, Sergius Fribontius Darwin Zebua Daud, Chrispy Daud, Chrispy Theresia Pratiwi Devina Gloria Soden Efandri Agustian Ekasari, Juendiny Chrisna Eve Ida Malau Febriyanto Febriyanto Ferica Ferica Haryono Umar Herlina Helmy Klau Ilham Budi Santoso Indah Mutiara Juendiny Chrisna Ekasari Kerihi, Anthon Simon Yohanis Klau, Herlina Helmy Krisna Pradana LAMAYA, FAUZIYAH Maria Immaculata Bahantwelu Melani Putri Jhonny Muhammad Febryandi Nastiti, Dyah Nastiti, Dyah Wahyu Nico Sinaga Nova Valentina Willa Novising Dewi Astuti Nurwijayanti Patricia Lodang Manuk Priska Uba Baodai Rogasianus Aldo Rr Lilis Intan Permatasari Sifra Junarti Taamonob Sihombing, Midian Sihombing, Midian Immanuel Sinurat, Donal Sinurat, Donal Anry Jaya Sinurat, Jolio Toga Estrada Suhartati Suhartati Yessy Trisna Sinlae Yuliana Elfrida Owa Yultiana Florentina Marut