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All Journal Juara: Jurnal Riset Akuntansi JMM (Jurnal Masyarakat Mandiri) Dharma Jnana Management Studies and Business Journal
Bon, Sergius Fribontius
Program Studi Akuntansi, Universitas Nusa Cendana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Literasi Calon Investor Muda Sukses Di Masa Depan Arthana, I Komang; Aprilio, Hardo; Bon, Sergius Fribontius
Jurnal Dharma Jnana Vol. 5 No. 1 (2025): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Kemampuan kepahaman literasi keuangan merupakan salah satu keahlian penting bagi para generasi muda untuk menghadapi ekonomi di masa depan. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi keuangan kepada para calon-calon investor muda melalui edukasi dan pendampingan terkait pengelolaan keuangan pribadi dan investasi. Kegiatan pengabdian ini dilakukan dengan pendekatan partisipatif, melibatkan kurang lebih 50 peserta yang berusia 17-23 tahun yang merupakan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Nusa Cendana di kota Kupang. Metode yang digunakan merupakan seminar dengan berfokus pada instrumen pasar saham, reksa dana, dan obligasi. Program ini memberikan kontribusi positif dalam mempersiapkan generasi muda yang lebih literat secara finansial dan mampu mengambil keputusan investasi yang bijak. Implikasi dari kegiatan ini adalah pentingnya keberlanjutan program literasi keuangan melalui kolaborasi antara institusi pendidikan, pemerintah, dan sektor swasta untuk menciptakan masyarakat yang lebih sadar keuangan khususnya di golongan generasi muda.
MICRO INFLUENCERS AND AUTHENTICITY: THE NEW FACE OF TRUST IN SOCIAL MEDIA MARKETING Sinurat, Donal Anry Jaya; Sihombing, Midian Immanuel; Aprilio, Hardo; Bon, Sergius Fribontius; Agus Oniel Galaska; Sinurat, Jolio Toga Estrada
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 5 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/07kkbb32

Abstract

The rise of micro-influencers has reshaped the dynamics of social media marketing by shifting the emphasis from celebrity endorsements to authenticity-based consumer engagement. Micro-influencers, typically those with a moderate follower base, are known for fostering closer, more relatable, and interactive relationships with their audiences compared to macro-influencers. This study explores the influence of perceived authenticity, content relevance, and engagement frequency on consumer trust in micro-influencers, particularly on platforms such as Instagram and TikTok. Employing a quantitative descriptive approach, the research gathered insights from young Indonesian social media users who actively follow micro-influencers. The analysis reveals that authenticity plays a central role in trust formation, while content relevance and interaction frequency serve as supporting elements that strengthen consumer perception and engagement. These findings align with the commitment–trust theory and parasocial interaction framework, highlighting that consistent, emotionally engaging, and culturally relevant content is essential in cultivating trust in the digital space. The study contributes to the theoretical discourse on influencer marketing and trust, while offering actionable implications for brands and marketers aiming to build meaningful and loyal consumer relationships. It suggests that in an era marked by increasing commercial saturation and consumer skepticism, authenticity is not merely a strategic advantage, it is a foundational necessity for long-term brand success in social media ecosystems.
Transformasi Profesi Akuntan di Era Artificial Intelligence (AI) : Systematic Literature Review Bon, Sergius Fribontius; Arthana , I Komang
Juara: Jurnal Riset Akuntansi Vol. 15 No. 1 (2025): Juara: Jurnal Riset Akuntansi
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/juara.v15i1.11030

Abstract

This research aims to determine the impact of Artificial Intelligence (AI) on the accounting profession. This research uses the Systematic Literature Review (SLR) method to systematically evaluate previous research in order to increase the depth of analysis. Based on the results of the analysis, there were 12 articles that met the criteria. Based on the results of research using the Systematic Literature Review (SLR) method, the impact of the presence of AI on the accounting profession is, firstly, an increase in accuracy. Second, it can detect fraud. Third, increased efficiency, with AI the accounting process can be carried out more quickly and efficiently. Meanwhile, the challenges in using AI are, firstly, there are no standards for the use of AI in accounting and the rules regarding the use of AI in finance are still unclear. Second, AI cannot yet replace humans in making ethical judgments in complex situations. Third, you need to have new skills in analyzing data, understanding programming, and using AI tools. Fourth, the use of AI requires high costs.
MENGENALKAN KEAJAIBAN NTT MELALUI MUSEUM: STRATEGI KREATIF UNTUK MENGGUGAH MINAT GENERASI MUDA Da Lopez, Viktorianus Mahendra; Riwu, Yonas Ferdinand; Nastiti, Dyah Wahyu; Wiguna, I Nyoman Arya; Klau, Herlina Helmy; Bon, Sergius Fribontius; Arthana, I Komang
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 4 (2025): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i4.32154

Abstract

Abstrak: Museum sebagai penjaga warisan budaya mengalami penurunan minat dari generasi muda, padahal memiliki potensi sebagai ruang edukatif yang menyenangkan. Kegiatan ini bertujuan untuk mendorong partisipasi generasi muda dalam mengenalkan keajaiban NTT melalui strategi kreatif berbasis media sosial dan melatih softskill penggunaan media sosial. Metode yang digunakan meliputi penyuluhan oleh dua narasumber dan workshop oleh satu narasumber, dengan fokus pada peran museum serta pelatihan pembuatan konten promosi. Kegiatan dilaksanakan di Aula UPTD Museum Daerah Provinsi NTT dan melibatkan 84 peserta (69 siswa dan 15 guru dari 15 SMA/SMK). Evaluasi dilakukan melalui angket (sebanyak 5 soal) untuk mengukur kepuasan dan minat siswa menjadi digital ambassador. Hasil menunjukkan 97% peserta merasa puas dan 100% siswa aktif membuat dan mengunggah konten promosi museum ke media sosial. Namun, lima sekolah masih memerlukan pelatihan tambahan. Kegiatan ini disarankan untuk dilakukan secara berkala dan konten siswa dipublikasikan melalui kanal resmi museum untuk meningkatkan literasi budaya generasi muda.Abstract: Museums as guardians of cultural heritage have experienced a decline in interest from the younger generation, even though they have the potential to be fun educational spaces. This activity aims to encourage the participation of the younger generation in introducing the wonders of NTT through creative strategies based on social media and training soft skills in using social media. The methods used include counseling by two speakers and a workshop by one speaker, focusing on the role of museums and training in creating promotional content. The activity was carried out in the Hall of the NTT Provincial Museum UPTD and involved 84 participants (69 students and 15 teachers from 15 high schools/vocational schools). The evaluation was carried out through a questionnaire (5 questions) to measure student satisfaction and interest in becoming digital ambassadors. The results showed that 97% of participants were satisfied and 100% of students actively created and uploaded museum promotional content to social media. However, five schools still need additional training. This activity is recommended to be carried out periodically and student content published through the museum's official channels to improve cultural literacy for the younger generation.
Co-Authors Agus Oniel Galaska Aprilio, Hardo Arthana , I Komang Arthana, I Komang Da Lopez, Viktorianus Mahendra I Nyoman Arya Wiguna Klau, Herlina Helmy Nastiti, Dyah Wahyu Sihombing, Midian Immanuel Sinurat, Donal Anry Jaya Sinurat, Jolio Toga Estrada Yonas F Riwu