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All Journal Journal of Managerial Sciences and Studies
Savitri Primasari, Niken
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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Social Media Marketing Activities' Impact On Brand Image, Brand Loyalty, And Awareness Zainul Wasik; Savitri Primasari, Niken; Setiawan, Didik
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i4.72

Abstract

The purpose of this study is to look into how social media marketing campaigns affect brand awareness, brand loyalty, and brand image.. Analysing the relationship between brand awareness and brand image and brand loyalty is another goal of this study. The group under study consists of customers who actively follow the five businesses with the highest social ratings on Facebook, Twitter, Instagram, and other social media sites.. Convenience sampling was used in this study to gather information from 600 brand fans using online questionnaires shared on social media. This analysis also made use of quantitative methods. The gathered data has been examined using structural equation modelling (SEM). While using social media for marketing initiatives enhanced brand loyalty and image overall, the study discovered that brand awareness had the most noticeable impact. Furthermore, research indicates that brand loyalty is significantly influenced by brand cognition and image. Furthermore, a weak association between brand awareness and brand image has been shown by this study.
The Impact of Digital Advancements and Their Influence on Marketing, Value Chains, and Business Models Purnamasari, Wulan; Candraningrat, C. Candraningrat; Savitri Primasari, Niken; Wasik, Zainul
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.99

Abstract

Although good mastery of digital innovations can be highly advantageous in today's environment, as business models and industries are changing rapidly due to digital innovations, there are significant gaps in the literature on digital innovations. By defining terms and examining the particulars of this new field of study, we add to the body of literature. The impact of digital innovation on marketing, value chain, and business models is then covered, with particular attention paid to conflicts and marketing difficulties, value chain dynamics, and business model evolutions. We offer recommendations for more research in our conclusion.
The Assessment Of The Relationship Between Organizational Performance And Innovation Management Capacity Savitri Primasari, Niken; Wasik, Zainul; Saiful Ulum, Achmad; Wahyu Pradana, Dominicus
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.104

Abstract

This study aims to explore how capability to manage innovation affects the functioning of organizations. This study explores the question, How much do emotional and intellectual resources affect marketing management competence, which directly affects an organization's performance? using the resource-advantage theory as its foundation. Fifty managers and academics from different multinational organizations participated in in-depth interviews to gather data for the research objectives, and fresh empirical insights were provided. Digital technology, skill, and knowledge are among the constituents of intellectual and emotional assets were identified in this study along with their effects on business performance. The study's ability to be broadly applied is restricted by its emphasis on small and medium-sized businesses (SMEs). Future studies in different sectors and countries should be carried out to examine the relationships reported in this study. This work contributes to the body of knowledge on sustainability by creating a conceptual model that explains how innovation management evolved, its function in the market, and the results that sustainability management produces in tandem. The findings are significant to policymakers as well as SMEs. There is a definite need to look into how organizations might use these talents to their advantage in order to grow.
Co-Authors Candraningrat, C. Candraningrat Didik Setiawan Saiful Ulum, Achmad Wahyu Pradana, Dominicus Wasik, Zainul WULAN PURNAMASARI, WULAN Zainul Wasik