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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Managerial Sciences and Studies
Wasik, Zainul
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Implementation of the Sociopreneur Strategy in the Role of Raharjo Village Owned Enterprises (BUMDES) in the Development of the Strawberry Barn Tourist Village, Batu City Desembrianita, Eva; Maruf, Nirwanto; Wijayanti, Tri Cicik; Wasik, Zainul; Jumadi, Jumadi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2710

Abstract

The purpose of this study is to investigate the sociopreneur-based business strategies are implemented by the manager of Raharjo BUMDes in developing a tourist village in the "Strawberry Granary” plantation area, Pandanrejo District, Batu City. As a leading sector, BUMDes consider the resources they have by using sociopreneur strategies and models as alternative solutions in managing tourism businesses. This type of research was descriptive qualitative. The research informants consisted of 6 people, namely the Head of Raharjo BUMDes and administrators, executor of tourism business operations, and BUMDes partners. The results showed that BUMDes had used a sociopreneur-based tourist village management strategy through tourism businesses.  Several strategic steps and innovations had been carried out: 1. Building a network among stakeholders; 2. Building a Tourist Village Icon; 3. Stabilizing the Strawberry trading system; 4. Expanding market access; 5. Marketing through social media; 6. Expansion of tourism service products; 7. Sociopreneur Implementation. In conclusion, the strategy carries out is able to optimize the available resources into a social capital that could be synergized as a solution in developing the Strawberry Barn tourist village.
Buying History Of Organic Food By Consumers In An Emerging Market Sudarnice, Sudarnice; Wasik, Zainul; Wahyu Pradana, Dominicus
Journal of Managerial Sciences and Studies Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i1.35

Abstract

Consumption of organic food is rising quickly in emerging nations. Organic food is a specific sort of food product with rigorous cultivation methods. In actuality, only a small portion of consumers in many emerging economies are aware of this kind of cuisine. This study examines and evaluates the variables influencing consumers' attitudes about organic food and their intention to buy it in a developing market. The results of the study show that attitudes toward organic food are positively impacted by knowledge of organic food, information about organic food, concerns about food safety, and the perceived value of organic food. The findings also demonstrate that attitudes regarding organic food and perceived value have a major impact on purchasing intention.
GREEN PERFORMANCE INDEX : PENGEMBANGAN INDIKATOR KINERJA BERKELANJUTAN UNTUK PERUSAHAAN PERKEBUNAN Wasik, Zainul
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5994

Abstract

Perusahaan perkebunan menghadapi tantangan dalam mengintegrasikan praktik berkelanjutan ke dalam operasi bisnis mereka, sehingga diperlukan alat evaluasi seperti Green Performance Index (GPI) untuk mengukur dan meningkatkan kinerja lingkungan, sosial, dan ekonomi secara komprehensif. Penelitian ini bertujuan merancang dan menguji indikator GPI yang relevan melalui pendekatan mixed-method, menggabungkan tinjauan literatur, wawancara dengan pemangku kepentingan, serta pembobotan indikator menggunakan Analytic Hierarchy Process (AHP) dan validasi melalui studi kasus di perkebunan Indonesia. Hasilnya, GPI mencakup tiga dimensi utama: (1) Lingkungan (pengelolaan limbah, emisi karbon, konservasi biodiversitas), (2) Sosial (kesejahteraan pekerja, hubungan masyarakat), dan (3) Ekonomi (efisiensi sumber daya, profitabilitas berkelanjutan). Uji coba membuktikan GPI mampu memberikan penilaian holistik dan mendorong perbaikan kebijakan perusahaan. Dengan demikian, GPI dapat menjadi alat strategis bagi perusahaan perkebunan untuk memantau kinerja berkelanjutan, memenuhi tuntutan regulasi, dan merespons permintaan pasar akan produk ramah lingkungan. Penelitian ini berkontribusi pada pengembangan kerangka kerja keberlanjutan di sektor perkebunan melalui indikator yang adaptif dan terukur, sekaligus memperkuat integrasi praktik hijau dalam operasi bisnis.
The Mediating Effect of Presence on Consumer Intention to Use a Social Media Platform Candraningrat; Wasik, Zainul; Febria lina, Lia
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.87

Abstract

Using the stimulus-organism-response paradigm, this study examined the impact of presence on consumers' intentions to engage in social commerce (i.e., the consumers' intention to participate in social commerce through the presence role). The internal states of an organism were separated into two levels under the framework of social trade: presence as well as effect and thought. To keep things simple, enjoyment and utility were chosen as emotion and cognitive variables, while social presence and telepresence were chosen as presence dimensions. The investigation's findings demonstrated how telepresence and social presence served as mediators between the inputs (interaction and vibrancy) and the resulting internal states (enjoyment and utility). The organism's reaction was strongly impacted by both utility and enjoyment (i.e., social commerce's goal of customer engagement). As a result, it became clear that presence's mediating function in the context of social trade was crucial.
Examining the Causal Connections Between Multisensory Marketing, Brand Experience, Consumer Perceived Value, and Brand Strength is Part of the Power of Experiential Marketing Sudarnice; Wasik, Zainul; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.88

Abstract

One of the main issues facing brand managers today is giving consumers memorable and unique experiences to establish a solid rapport between the company and its customers. As a result, strategies for experiential marketing that engage all senses have grown in popularity. Nevertheless, the creation of multimodal brand experiences that provide customers a high perceived value and produce strong, long-lasting brand strength is not well understood. We carried out an empirical study in the distinctive service industry of luxury hotels, which offers a good example for learning about an approach that appeals to all senses, in order to better understand the causal relationships between multisensory marketing, brand experience, customer perceived value, and brand strength. Our study's findings provide credence to the idea that creating brand experiences through multimodal marketing is crucial. Both significantly influence brand strength and are crucial factors in determining how much a client thinks a brand is worth. Furthermore, by revealing the causal structure, brand strength may be developed by understanding which aspects of customer perceived value—financial, functional, social, and personal—are most impacted by brand experience and multimodal marketing. Consequently, the findings provide fascinating guidance for developing successful experience marketing.
Using IT-Enabled Dynamic Capabilities to Develop Firm Inventive Capability and Business Process Agility: The Moderating Effect of aTumultuous Surroundings Sudarnice; Wasik, Zainul; Febria Lina, Lia
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.97

Abstract

Businesses today must be flexible and creative in order to adapt to the ever-changing business circumstances. This study suggests that IT-enabled Dynamic Capabilities (ITDC) are used to shape firm business process agility and firm innovative capabilities in a turbulent environment. It does this by drawing on the multi-theoretic lens. The suggested model has a favorable and significant correlation, according to a study of 254 IT and business professionals from Indonesia’s companies. The relationship between ITDC and agility is greatly tempered by marketing and technological upheaval. Comparably, marketing turbulence is also significantly mild. However, in contrast to expectations, technological turbulence has a negligible moderating influence on the link between ITDC and business inventive capabilities. This study demonstrates how firm agility and innovative capability mitigate the impact of ITDC on business performance. Practical ramifications and theoretical anchoring are also covered.
The Impact of Digital Advancements and Their Influence on Marketing, Value Chains, and Business Models Purnamasari, Wulan; Candraningrat, C. Candraningrat; Savitri Primasari, Niken; Wasik, Zainul
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.99

Abstract

Although good mastery of digital innovations can be highly advantageous in today's environment, as business models and industries are changing rapidly due to digital innovations, there are significant gaps in the literature on digital innovations. By defining terms and examining the particulars of this new field of study, we add to the body of literature. The impact of digital innovation on marketing, value chain, and business models is then covered, with particular attention paid to conflicts and marketing difficulties, value chain dynamics, and business model evolutions. We offer recommendations for more research in our conclusion.
The Assessment Of The Relationship Between Organizational Performance And Innovation Management Capacity Savitri Primasari, Niken; Wasik, Zainul; Saiful Ulum, Achmad; Wahyu Pradana, Dominicus
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.104

Abstract

This study aims to explore how capability to manage innovation affects the functioning of organizations. This study explores the question, How much do emotional and intellectual resources affect marketing management competence, which directly affects an organization's performance? using the resource-advantage theory as its foundation. Fifty managers and academics from different multinational organizations participated in in-depth interviews to gather data for the research objectives, and fresh empirical insights were provided. Digital technology, skill, and knowledge are among the constituents of intellectual and emotional assets were identified in this study along with their effects on business performance. The study's ability to be broadly applied is restricted by its emphasis on small and medium-sized businesses (SMEs). Future studies in different sectors and countries should be carried out to examine the relationships reported in this study. This work contributes to the body of knowledge on sustainability by creating a conceptual model that explains how innovation management evolved, its function in the market, and the results that sustainability management produces in tandem. The findings are significant to policymakers as well as SMEs. There is a definite need to look into how organizations might use these talents to their advantage in order to grow.
Dividing Global Business Process: Safeguarding Confidential Data Purnamasari, Wulan; Setiawan, Didik; Wasik, Zainul; S. Sangadji, Suwandi
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.105

Abstract

This study shows that manufacturing unit process dispersion serves as an operational-level variable that allows businesses to modify their information protection strategy when it comes to sourcing business services overseas to suit the regulatory framework of the chosen host nation as well as the potential for using internal controls over activities carried out overseas. Our hypothesis is that businesses are more inclined to split up their processes among several foreign production facilities rather of concentrating every procedure duties in one unit when the aforementioned mechanisms are unavailable. Businesses may take advantage of the synergies between the scattered pieces of a process while lowering the risk of individual fragment theft because of IT-enabled integration capabilities. Robustness tests and empirical findings closely align with these theories. Additionally, we discover that the likelihood of using the defense mechanism against process fragmentation increases with the firm's expertise in the host nation as well as the alternative worth of the activity's unique knowledge that is outsourced.
Co-Authors Candraningrat, C. Candraningrat Candraningrat, Candraningrat Didik Setiawan Eva Desembrianita Febria Lina, Lia Iswanto, Dedy Jumadi Jumadi Muchammad Saifuddin Niken Savitri Primasari Nirwanto Maruf Saiful Ulum, Achmad Savitri Primasari, Niken Sudarnice, Sudarnice Suwandi S. Sangadji Wahyu Pradana, Dominicus Wijayanti, Tri Cicik WULAN PURNAMASARI, WULAN