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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bima Journal : Business, Management and Accounting Journal
Wasik, Zainul
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Implementation of the Sociopreneur Strategy in the Role of Raharjo Village Owned Enterprises (BUMDES) in the Development of the Strawberry Barn Tourist Village, Batu City Desembrianita, Eva; Maruf, Nirwanto; Wijayanti, Tri Cicik; Wasik, Zainul; Jumadi, Jumadi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2710

Abstract

The purpose of this study is to investigate the sociopreneur-based business strategies are implemented by the manager of Raharjo BUMDes in developing a tourist village in the "Strawberry Granary” plantation area, Pandanrejo District, Batu City. As a leading sector, BUMDes consider the resources they have by using sociopreneur strategies and models as alternative solutions in managing tourism businesses. This type of research was descriptive qualitative. The research informants consisted of 6 people, namely the Head of Raharjo BUMDes and administrators, executor of tourism business operations, and BUMDes partners. The results showed that BUMDes had used a sociopreneur-based tourist village management strategy through tourism businesses.  Several strategic steps and innovations had been carried out: 1. Building a network among stakeholders; 2. Building a Tourist Village Icon; 3. Stabilizing the Strawberry trading system; 4. Expanding market access; 5. Marketing through social media; 6. Expansion of tourism service products; 7. Sociopreneur Implementation. In conclusion, the strategy carries out is able to optimize the available resources into a social capital that could be synergized as a solution in developing the Strawberry Barn tourist village.
Impact of Agrotechnology Innovation, Human Resource Quality, And Capital Investment In Improving Profitability With Plantation Productivity As A Mediator at PT. TSB Plantation Company wasik, zainul
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.951-964

Abstract

Purpose: This study aims to analyze the influence of agro-technology innovation, human resource (HR) quality, and capital investment on profitability, with plantation productivity as a mediating variable at PT. TSB, a plantation company facing intense industry competition. Methodology: A quantitative approach with path analysis was employed. Data were collected through questionnaires, observations, and company documentation, then analyzed using Structural Equation Modeling (SEM) via SmartPLS software. The sample included employees and relevant management personnel at PT. TSB. Results: Agro-technology innovation, HR quality, and capital investment had a positive and significant effect on plantation productivity. Furthermore, plantation productivity positively influenced profitability. Productivity also acted as a partial mediator in the relationship between agro-technology innovation, HR quality, capital investment, and profitability. Findings: Enhancing agro-technology innovation, HR quality, and capital investment can boost plantation productivity, ultimately increasing PT. TSB’s profitability. The study highlights the importance of optimizing technology, HR training, and capital allocation for operational efficiency and competitive advantage. Novelty: This study fills a research gap by comprehensively testing a mediation model of plantation productivity, which has not been widely explored in the context of Indonesian plantation companies.. Conclusion: To improve profitability, PT. TSB should prioritize agro-technology adoption, HR development, and strategic capital investments, leveraging productivity as a key mediating factor. Type of Paper: Empirical research.
Co-Authors Candraningrat, C. Candraningrat Didik Setiawan Eva Desembrianita Febria Lina, Lia Iswanto, Dedy Jumadi Jumadi Nirwanto Maruf Saiful Ulum, Achmad Savitri Primasari, Niken Sudarnice, Sudarnice Suwandi S. Sangadji Tri Cicik Wijayanti Wahyu Pradana, Dominicus WULAN PURNAMASARI, WULAN