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All Journal Jurnal Terapan Abdimas Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Journal of Managerial Sciences and Studies
Saiful Ulum, Achmad
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Humanities Decision Sciences, Operations Research & Management Education Social Sciences Other

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PENINGKATAN KUALITAS PRODUK UMKM MELALUI DIGITAL MARKETING DAN LEGALITAS PRODUK DI DESA CERME Ulum, Achmad Saiful; Theressa, Thea Diva; Firmansyah, Ade; Rohman, Fathur
Jurnal Terapan Abdimas Vol 8, No 1 (2023)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v8i1.13173

Abstract

Abstract. The Covid-19 pandemic has hit Indonesia, so it has had a lot of impact on the community's economy, especially MSME actors. The impact is a decrease in sales turnover, a decrease in product sales, and difficulties in financing loan installments. Around 47, 13% of businesses were able to survive in August 2020, around 72.02% of businesses would close in November 2020, and around 85.42% could last a maximum of one year during the Covid-19 Pandemic era. The impact of the Covid-19 pandemic was also felt by Micro MSME actors in Cerme Village, Nganjuk Regency who are partners in this community service program. The number of MSMEs in Cerme Village is 15 Micro Business actors. The types of businesses that are run are Food, Beverage, Natural Stone, Bonsai, and Plantation. The purpose of this community service program is to help MSME actors, especially in Cerme Village, Nganjuk Regency in overcoming the problem of decreasing sales turnover in the Covid-19 pandemic era. The implementation method for this community service activity is carried out in a Hybrid manner, namely a combination of offline and online. Meanwhile, this community service method consists of 3 stages, namely the metric exposure method, practice and mentoring. The results of community service that have been carried out include: Increased knowledge of MSMEs, especially in Cerme Village in mapping marketing strategies and Digital Marketing, Being able to determine the Promotional Mix, and product packaging, Increasing public knowledge in the use of marketing technology that aims to expand product marketing, Increasing public interest in legalizing this type of business.Abstrak. Pandemi Covid-19 telah melanda di Indonesia, sehingga banyak menimbulkan dampak pada ekonomi masyarakat khususnya pelaku UMKM. Dampak yang ditimbulkan yaitu penuruann omset penjualan, menurunnya penjualan produk, dan kesulitan dalam membiayai angsuran pinjaman. Sekitar 47, 13% usaha mampu bertahan di Bulan Agustsus 2020, sekitar 72,02% usaha akan tutup di Bulan November 2020, dan sekitar 85,42% dapat bertahan paling lama satu tahun pada era Pandemi Covid-19. Dampak pandemi Covid-19 juga dirasakan oleh Pelaku UMKM Mikro di Desa Cerme, Kabupaten Nganjuk yang merupakan Mitra dalam program pengabdian Masyarakat ini. Jumlah UMKM yang berada di Desa Cerme sebanyak 15 pelaku Usaha Mikro. Jenis usaha yang dijalankan yaitu Makanan, Minuman, Batu Alam, Bonsai, dan Perkebunan. Tujuan Program pengabdian masysrakat ini yaitu untuk membantu para pelaku UMKM khususnya di Desa Cerme Kabupaten Nganjuk dalam mengatasi permasalahan penurunan omset penjualan di era pandemic Covid-19. Metode pelaksanaan pada kegiatan Pengabdian masyarakat ini dilaksanakan secara Hybrid yaitu kombinasi antara Luring dan daring. Sedangkan metode pengabdian Masyarakat ini terdiri dari 3 Tahapan yaitu Metode Pemaparan metri, Praktika dan Pendampingan. Adapun hasil dari pengabdian masyarakat yang telah dilakukan diantaranya yaitu : Meningkatnya pengetahuan UMKM khususnya di Desa Cerme dalam memetakan strategi pemasaran dan Digital Marketing, Mampu menentukan Bauran Promosi, dan kemasan produk, Meningkatnya pengetahuan masyarakan dalam pemanfaatan teknologi pemasaran yang bertujuan untuk memperluas pemasaran produk, Meningkatnya minat masyarakat dalam melegalitaskan jenis usahanya.
Pengembangan desain logo dan kemasan untuk meningkatkan daya saing usaha kecil menengah Khalifaturofi'ah, Sholikha Oktavi; Ayu Sekarsari, Larasati; Hiqmah, Faizatul; Adi Suminto , Miftahul; Delonix Renzina, Yudha; Ulum, Achmad Saiful
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 4 No. 1 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v4i1.19865

Abstract

Kegiatan pengabdian masyarakat ini dilakukan pada UKM Bluder Aisha 99. UKM ini telah berdiri sejak tahun 2000an. Awal mulanya UKM ini memproduksi beberapa jenis kue dan akhirnya mulai fokus ke bluder. Sejak fokus di usaha bluder, mitra menghadapi beberapa kendala. Diantaranya adalah kue bluder belum banyak dikenal oleh masyarakat sehingga banyak kue bluder yang kembali akibat tidak terjual. Selain itu, saluran pemasaran yang dilakukan UKM hanya berkisar ke pemasaran tradisional dan belum merambah ke digital marketing. Kegiatan pengabdian ini bertujuan untuk mengembangkan desain logo dan kemasan untuk meningkatkan daya saing UKM bluder Aisha 99. Metode yang dilakukan adalah dengan participatory learning and action (PLA) yang memiliki ciri-ciri sosialisasi, diskusi, dan praktik secara langsung. Hasil pengabdian masyarakat adalah pendekatan PLA ini berlangsung dengan baik. Dari pengabdan ini diperoleh desain stiker, kartu nama digital untuk whatsapp bisnis, dan banner yang menarik sebagai salah satu solusi respon pasar yang kurang. Hasil yang mitra rasakan adalah terdapat peningkatan dalam hal pesanan kue bluder dan respon pasar terhadap kue bluder membaik. Dapat disimpulkan bahwa desain logo dan kemasan berpengaruh terhadap daya beli konsumen.
Exploration of Hospital Management and Organization Strategies: A Literature Review of Health Services Zainul Wasik; Setiawan, Didik; Saiful Ulum, Achmad
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.98

Abstract

Background - Healthcare management strategy and organization encompasses the principles and practices used to operate healthcare facilities efficiently and effectively. It involves the planning, implementation, and coordination of various activities to ensure the delivery of high-quality patient care while optimising resource utilisation. The literature review in healthcare provides valuable insights into various aspects of hospital management strategy and organization. Objective - This article aims to find out the importance of management and organizational strategies in service businesses (hospitals) and related factors, so as to create improved human resource performance related to achieving effective and efficient organizational goals to face business competition and can be an organizational strategy in creating job satisfaction, can perform well and can create a competitive advantage for organizations in health services. Research Methode - The method used is the identification of previous articles with a total of 29 articles in the time span of 2000-2023. Search data for literature review was conducted in international journals to support the theory and take the topic of Management and Organizational articles, found 234,347 articles, scope Innovation, 2000-2023, Business, management and accounting, article, organization and management, English found 1,239 articles, Qualitative - 363 articles, Strategic - 134 articles, Performance - 95 articles, Effectiveness - 52 articles, Leadership, Health - 35 articles. Furthermore, articles that do not fit the topic will be ignored. Researchers only use data bases from Scopus and Web of Science because researchers only look for quality articles and the results are more accurate and very credible sources, because the results can be used as references and policies. Results - The importance of the role of management and organization in hospitals and can have a major impact on healthcare organizations. As explained in previous research that Management has a big role to improve hospital performance in an organization. The importance of management and organizational performance as they relate to each other. Human resources (HR) provide special attention in personal development and impact on performance in creating a health service. Conclusion - Management and organization are important in the hospital business because human resources are the driving force of the service business. Good management and organization can create professional and talented human resources results that can improve performance and will have an impact on organizational goals, and services to patients can run well which has an impact on the main objectives of the hospital. Management can be seen from several things including training and development, management practices, organizational climate, and other things that have a relationship in creating effective and efficient management so as to provide optimal results for the organization. Managerial Implications - The healthcare management needs to pay more attention to the evaluation of healthcare operational activities and feedback provided by patient families, the hospital management needs to increase the frequency of its discussions with employees to maintain excellent service quality for patient families, and the hospital management leaders need to set an example and encourage their employees to maintain a good organizational culture in order to maintain their service image.
The Assessment Of The Relationship Between Organizational Performance And Innovation Management Capacity Savitri Primasari, Niken; Wasik, Zainul; Saiful Ulum, Achmad; Wahyu Pradana, Dominicus
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.104

Abstract

This study aims to explore how capability to manage innovation affects the functioning of organizations. This study explores the question, How much do emotional and intellectual resources affect marketing management competence, which directly affects an organization's performance? using the resource-advantage theory as its foundation. Fifty managers and academics from different multinational organizations participated in in-depth interviews to gather data for the research objectives, and fresh empirical insights were provided. Digital technology, skill, and knowledge are among the constituents of intellectual and emotional assets were identified in this study along with their effects on business performance. The study's ability to be broadly applied is restricted by its emphasis on small and medium-sized businesses (SMEs). Future studies in different sectors and countries should be carried out to examine the relationships reported in this study. This work contributes to the body of knowledge on sustainability by creating a conceptual model that explains how innovation management evolved, its function in the market, and the results that sustainability management produces in tandem. The findings are significant to policymakers as well as SMEs. There is a definite need to look into how organizations might use these talents to their advantage in order to grow.
Co-Authors Ade Firmansyah Adi Suminto , Miftahul Ayu Sekarsari, Larasati Delonix Renzina, Yudha Didik Setiawan Fathur Rohman, Fathur Hiqmah, Faizatul Khalifaturofi'ah, Sholikha Oktavi Niken Savitri Primasari Savitri Primasari, Niken Theressa, Thea Diva Wahyu Pradana, Dominicus Wasik, Zainul Zainul Wasik