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All Journal Majalah Ekonomi JURNAL MANAJEMEN DAN BISNIS INDONESIA
Sri Yunan Budiarsi
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Economics, Econometrics & Finance

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Pengaruh Social Media Marketing, Brand Awareness, Dan Brand Image Terhadap Brand Loyalty Pada J&T Express Di Surabaya Sri Yunan Budiarsi; Monica Adjeng Erwita; Jessica Netanya Siregar
Majalah Ekonomi Vol 26 No 2 (2021): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol27.no2.a4738

Abstract

Currently, the internet has a very big influence on the market which must be supported by delivery services so that it can reach consumers. Through the use of internet technology, using social media as a promotional event will create brand awareness and a good brand image, which in turn are expected to foster company loyalty. This study aims to analyze the effect of social media marketing, brand awareness, and brand image on brand loyalty at J&T Express in Surabaya. The sampling technique used was non probability sampling by means of purposive sampling. The sample used in this study was 150 respondents. The characteristics of respondents in this study were respondents who had made transactions at J&T Express in Surabaya. Data were collected using a questionnaire. The data analysis technique used is SEM analysis with the LISREL program. The research results prove that Social Media Marketing has a significant influence on Brand Awareness; Social Media Marketing has a significant influence on Brand Image; Brand Awareness has a significant influence on Brand Loyalty; Brand Image has a significant influence on Brand Loyalty; Social Media Marketing has a significant influence on Brand Loyalty. This research is expected make more use of social media marketing as a tools of communication which later will affect awareness, brand image, and loyalty.
Kemurnian Aktivitas Tanggung Jawab Sosial: Kunci Penggerak Customer Attachment Sri Yunan Budiarsi; Sri Hartini
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 6, No 1 (2020)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.13 KB) | DOI: 10.32528/jmbi.v6i1.2817

Abstract

Tujuan studi untuk mengetahui apakah ketulusan aktivitas tanggung jawab sosial dapat menjadi key factor effect pada emosi konsumen dalam meningkatkan customer Attachment. Kemurnian atau Authenticity dalam riset menekankan ketulusan pada tanggung jawab sosial perusahaan (CSR). Apakah ketulusan motivasi aktivitas CSR diprediksi sebagai variable yang menentukan bagi konsumen menjadi perhatian dalam studi ini. Dari Field research yang dilakukan dengan metoda SEM PLS versi 0.3 diketahui bahwa ada hubungan signifikan antara CSRAuthenticity dan Customer Attachment baik secara langsung maupun melalui mediasi Corporate Image. Konstruk CSRAuthenticity dapat menjadi konstruk pemicu untuk mempengaruhi Customer Attachment, dalam melakukan akivitas social perusahaan
Co-Authors Antonius Yuniarto Daniel Tulasi Dominicus Wahyu Pradana Erwita, Monica Adjeng Jessica Netanya Siregar Ninuk Muljani Sri Hartini