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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ekonomi Amkop Management Accounting Review (AMAR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Alimuddin Rizal Rivai
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES (SMMA) TERHADAP BRAND EQUITY SERTA DAMPAKNYA PADA E-WOM DAN KOMITMEN RELASIONAL dahlan, divankaamelia; Alimuddin Rizal Rivai
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.297 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 3.889

Abstract

This study analyzes the effect of Social Media Marketing Activities (SMMA) on Brand Equity and Its Impact on E-WOM and Relational Commitment to Scarlett Whitening's customers. The primary data in this study used a questionnaire and the secondary data was obtained through a literature search. The sample in this study was 115 which were distributed online via google form to Scarlett Whitening customers. The sampling technique in this study used purposive sampling. This study was analyzed through Partial Least Square- Structural Equation Modeling (PLS-SEM), with two tests, namely the measurement model and the structural model. The results of this study indicate that SMMA has a positive and significant effect on Brand Awareness and Brand Image. Brand Awareness has a positive and significant effect on E-WOM. Brand Awareness has a positive and insignificant effect on Relational Commitment. Brand Image has a positive and significant effect on E-WOM and Relational Commitment.
PENGARUH PERSEPSI MANFAAT, KEMUDAHAN PENGGUNAAN DAN KEAMANAN TERHADAP NIAT MENABUNG PADA PRODUK TABUNGAN EMAS PEGADAIAN farokha, sita; Alimuddin Rizal Rivai
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.698 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 3.890

Abstract

This research was conducted because of the background that is influenced by theperception of benefits, ease of use, and security for saving on gold pawnshop savingsproducts. The type of data used is primary data obtained directly from the informant byusing a questionnaire. The population used in this study were customers of PTPegadaian Demak Branch as many as 4,707 customers. With the slovin method, asample of 100 customers was obtained. The sampling technique in this study was doneby purposive sampling. The data that has been obtained will be analyzed using multiplelinear regression analysis. The results of this study concluded that the variables ofperception, ease of use and security proved significant and did not have a positive effecton savings in pawnshop gold savings products.
Pengaruh Hubungan Work Life Balance dan Pengembangan Karir Terhadap Retensi Karyawan Dimoderasi oleh Kepuasan Kerja: Studi pada Karyawan PT BPR Bkk Jateng Perseroda Ramadika Kurnia Chandra; Alimuddin Rizal Rivai
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9529

Abstract

This study aims to analyze the influence of Work Life Balance and Career Development on Employee Retention, as well as the role of Job Satisfaction as a moderating variable among employees of PT BPR BKK Jateng Perseroda. Employee retention is a crucial issue for organizational sustainability. This quantitative research employed questionnaires as data collection instruments from 88 employee respondents of PT BPR BKK Jateng Perseroda. Data were analyzed using multiple linear regression and moderation analysis with SPSS. Validity tests indicated that all instruments were valid, and reliability tests confirmed the instruments were reliable with high Cronbach's Alpha values. Descriptive findings showed that Work Life Balance, Career Development, Job Satisfaction, and Employee Retention were perceived at a very good level by employees. The regression analysis results indicated that simultaneously, Work Life Balance and Career Development significantly influence Employee Retention, explaining 78.8% of the variance. Partially, both Work Life Balance and Career Development were also proven to have a positive and significant influence on Employee Retention. Furthermore, the moderation test results revealed that Job Satisfaction significantly moderates the relationship between Work Life Balance and Employee Retention, where higher Job Satisfaction strengthens the positive influence of Work Life Balance on Employee Retention. However, Job Satisfaction was not found to significantly moderate the relationship between Career Development and Employee Retention. This study concludes that the company's efforts in improving Work Life Balance and Career Development are crucial for Employee Retention, and the role of Job Satisfaction is highly strategic in strengthening the impact of Work Life Balance.
Influence of Self Efficacy and Quality of Work Life on Performance with Employee Engagement as a Mediating Variable Amelia Ghita Atmawan; Alimuddin Rizal Rivai
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2670

Abstract

The purpose of this study is to analyze the effect of self-efficacy and quality of work life on employee performance with employee engagement as a mediating variable. This study uses a quantitative approach that emphasizes the analysis of numerical data processed by statistical methods. In this study, the population is employees at the Regional Secretariat of Semarang City, with as many as 165 employees and a sample size of 62 respondents. The primary data collection method used is by distributing questionnaires to respondents. The results of this study indicate that self-efficacy and quality of work life have a significant effect on employee engagement. Other influences on self-efficacy and quality of work-life variables do not affect employee performance; employee engagement has a significant impact on employee performance. In addition, the employee engagement variable can mediate the effect of self-efficacy on employee performance. At the same time, in the influence of a person's job fit and employee performance, employee engagement does not mediate the relationship.
Pengaruh Kualitas Layanan, Persepsi Harga, Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen : Studi pada Konsumen Pembeli dan Pengguna Produk Merek Jims Honey Mela Arum Agustina; Alimuddin Rizal Rivai
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1628

Abstract

The purpose of this research is to determine and analyze the influence of service quality, price perception, product quality, brand image on customer satisfaction with Jims Honey brand products. This research uses an explantive quantitative research method by distributing questionnaires to several WhatsApp, Telegram, Facebook and Instagram groups. The population in this study were respondents who had purchased and used Jims Honey products directly. The data analysis method used is multiple linear regression using SPSS version 25. This test uses four independent variables, namely Service Quality, Price Perception, Product Quality, and Brand Image and Customer Satisfaction as dependent variables. The results of this research are 1) Service Quality has a positive and significant effect on consumer satisfaction for Jims Honey products. 2) Price Perception has a positive and significant effect on consumer satisfaction for Jims Honey products. 3) Product Quality has a positive and insignificant effect on consumer satisfaction. 4) Brand Image has a positive and significant effect on consumer satisfaction. 5) Service Quality, Price Perception, Product Quality and Brand Image on consumer satisfaction for Jims Honey products.
The Influence of Consumer Product Knowledge, Trust and Risk Perception on Purchase Intention of Shopee Consumers Nadila Desyanata; Alimuddin Rizal Rivai
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to analyze the influence of consumer product knowledge, trust and risk perception on purchase intention among Shopee consumers. It is hoped that the results of this research can be used as input or reference material for further research or as a comparison for conducting research in the future.This research uses quantitative research. The population used in this research is all Shopee consumers. The sample was 100 respondents, this research used purposive sampling. The analysis used is validity test, reliability test, multiple linear regression, F test,Coefficient of Determination (R2) and t test.The results of this research show that purchase intention is influenced byconsumer product knowledge, trust, risk perception. The most dominant variable influencing purchase intention is consumer product knowledge. Meanwhile, the variable with the least influence is the risk perception variable.
Co-Authors Amelia Ghita Atmawan dahlan, divankaamelia farokha, sita Mela Arum Agustina Nadila Desyanata Ramadika Kurnia Chandra