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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Syarah: Jurnal Hukum Islam dan Ekonomi
Nora Maulana
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Religion Humanities Economics, Econometrics & Finance Social Sciences

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ANALISIS KOMPARATIF TINGKAT KEPUASAN MAHASISWA TERHADAP KUALITAS PELAYANAN BSI PERBANKAN LANGSUNG DAN MOBILE BANKING PADA MAHASISWA IAIN LHOKSEUMAWE ANGKATAN 2017 Nora Maulana; Muhammad Syafril Nasution
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 3 No. 2 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.801 KB) | DOI: 10.32670/fairvalue.v3i2.936

Abstract

Technological progress has its own role for financial institutions, including BSI inorder to provide excellent service to customers. Productive customer assessmentsand responses in this case students are very important. This study aims todetermine the difference in the level of student satisfaction with the quality of BSIdirect banking services with BSI mobile banking. This research is a field researchwith a mixed method approach and is comparative in nature. The population in thestudy were all students of IAIN Lhokseumawe class of 2017 who were BSI bankcustomers as many as 280 respondents were selected based on purposive sampling.Data collection methods used were questionnaires, interviews, and documentation.The results of the study through the help of SPSS 21 for windows, the U testshowed differences in responses in the eyes of students with a significance value(2-tailed) of 0.000 which means 0.000 < 0.05 then H0 is rejected and H1 isaccepted..
Transformation of Product Marketing Strategies in Enhancing Trade Competitiveness in the Global Market Nora Maulana; Mulyani, Rita; Armanda, Dicky; Safwan, Safwan; Shamshul Arif, Muhamad Tarmizi Bin
Syarah: Jurnal Hukum Islam dan Ekonomi Vol. 14 No. 2 (2025): SYARAH : Jurnal Hukum Islam dan Ekonomi
Publisher : Fakultas Syariah Universitas Islam Negeri Sultanah Nahrasiyah Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/syarah.v14i2.7045

Abstract

Marketing strategy transformation plays a vital role for business actors, especially those affiliated with State-Owned Enterprises in North Aceh and Lhokseumawe City, in their efforts to increase the competitiveness of domestic products in the global market. This research is classified as field research adopting a descriptive qualitative approach. Research data was obtained through observation, interviews, focus group discussions, and documentation. Qualitative data analysis was conducted continuously until the collected data reached saturation point. The steps in data analysis began with data reduction, data presentation, conclusion drawing, and data verification. The findings of the study indicate that marketing strategy transformation is very important for business actors at State-Owned Enterprises in North Aceh and Lhokseumawe City to increase the competitiveness of domestic products in the global market. Despite producing high-quality products, business actors face challenges such as weak branding, limited distribution, intense competition, and a lack of understanding of the global market. Limited capital and infrastructure also pose obstacles. To compete, business actors need to adopt marketing strategies based on in-depth market research, improve product quality, and enhance their understanding of global market dynamics.
Co-Authors Armanda, Dicky Muhammad Syafril Nasution Mulyani, Rita Safwan Safwan, Safwan Shamshul Arif, Muhamad Tarmizi Bin