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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Ilomata International Journal of Social Science
Akil, Salsabila Andi
Institut Komunikasi Dan Bisnis LSPR
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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DIPLOMASI BUDAYA PEMERINTAH PROVINSI KALIMANTAN SELATAN DALAM FESTIVAL BANJAR 2018-2019 Salsabila Andi Akil; Indra Kusumawardhana
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 1 June 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i1.1280

Abstract

Indonesia conduct cultural diplomacy activities not only by central government but also regional government, including Provincial Government of South Kalimantan. The purpose of this research is to understand how Provincial Government of South Kalimantan conducted cultural diplomacy in Festival Banjar 2018-2019. The concepts used in this research are Cultural Diplomacy by Gienow-Hecht and Donfried and Paradiplomacy by Duchacek. This research uses constructivist paradigm and qualitative research method with qualitative data analysis techniques by Miles, Huberman and Saldana. The results of this research reveal that Festival Banjar 2018-2019 is a form of cultural diplomacy carried out by sub-national actor, in this case Provincial Government of South Kalimantan. Festival Banjar 2018-2019 is a cultural diplomacy agent practice belongs to mixed model; agenda to promote South Kalimantan culture and tourism; vehicle through South Kalimantan art and floating market simulation; target audience are the diplomatic corps and foreign societies. Provincial Government of South Kalimantan as a sub-national actor also related to paradiplomacy where the implementation involves two main types of paradiplomatic activities, such as lobbying through interactive talk shows with the target audiences; and media exposure during the event.
Digital Diplomacy: Hololive Indonesia and Virtual Youtuber (Vtuber) as Indonesia's New Public Diplomacy Gustav Gallennius; Akil, Salsabila Andi
Ilomata International Journal of Social Science Vol. 5 No. 1 (2024): January
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i1.1130

Abstract

Globalization has influenced the international political system, including the diplomacy scene. The advent of the internet has resulted in new public diplomacy that emphasizes network and soft power. Virtual YouTubers have emerged as a global phenomenon, becoming new Japanese soft power. This research aim to explain the Virtual Youtuber’s potential as new power in the realm of new public diplomacy, emphasizes on the development of long-term relationship and two-way communication differs from traditional public diplomacy, focused on propaganda and one-way communication. Through qualitative descriptive analysis method and content analysis technique, this research focus on the role of VTubers, specifically Hololive Indonesia, as a new power in Indonesian new public diplomacy characterized by three key features: (1) a branding-oriented approach; (2) the utilization of new media and the establishment of long-term relationships; and (3) the involvement of foreign viewers as actors, fostering non-hierarchical relationships among these actors. The study's findings show that Virtual Youtuber could be the actor in the realm of new public diplomacy. As in the case of Hololive Indonesia through the promtoion of Indonesia branding as a multicultural and diverse nation. The utilization of YouTube as a new media platform, combined with features like live chat, super chat, and subscription, allows VTubers to establish long-term relationships with their viewers. Furthermore, these features allow Hololive Indonesia's viewers act as actor to actively contribute in the content produced by VTubers, establishing non-hierarchical relationships between them.
Strategi Komunikasi Periklanan Produk Yamaha NMAX Turbo 2024 Akil, Rafiuddin; Akil, Salsabila Andi; Alamsyah; Muhiban, Ayi; Setianti, Yanti
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 1 (2025): JANUARI-MARET 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i1.3226

Abstract

This study aims to analyze the advertising communication strategy for the Yamaha NMAX Turbo 2024, Yamaha's latest product positioned as a premium scooter with turbocharged technology. Amid the fierce competition in the automotive industry, Yamaha needs to design an innovative and effective advertising campaign to increase brand awareness and consumer purchase intention. The objective of this research is to identify key elements in Yamaha’s advertising communication strategy, evaluate its effectiveness, and understand its impact on consumer perceptions and marketing goals. This research employs a descriptive approach with qualitative and quantitative analysis, combining consumer surveys, in-depth interviews, and ad content analysis. The findings show that the effectiveness of the ads, social media engagement, and brand awareness have significant effects on consumer purchase intention, especially among Gen Z. The effectiveness of the ads proved to be the most influential factor, followed by brand awareness and social media engagement. Consumers who responded to Yamaha NMAX Turbo ads through social media tended to have a positive perception of the product's innovations and advanced features. Additionally, the survey indicated that consumers actively engaged with social media campaigns were more motivated to make a purchase. The integrated communication strategy, utilizing various digital platforms such as social media, websites, and television ads, has been proven to increase purchase intention and strengthen positive perceptions of the Yamaha NMAX Turbo. Based on these findings, it is recommended that Yamaha continue to develop creative ad content, enhance social media engagement, and expand brand awareness campaigns through collaborations with automotive influencers. This strategy is expected to solidify Yamaha NMAX Turbo's position in the Indonesian automotive market.
Strategi Marketing Public Relations PT. Mitra Akses Globalindo dalam Meningkatkan Brand Awareness Saputra, Rangga Haris; Akil, Raffiudin; Akil, Salsabila Andi
Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Vol. 11 No. 1 (2025): Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton
Publisher : Lembaga Jurnal dan Publikasi Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pencerah.v11i1.6949

Abstract

Strategi Marketing Public Relations khususnya “Three Ways Strategy” sudah menjadi kebutuhan setiap perusahaan dalam membangun brand nya, terutama dalam hal meningkatkan Brand Awareness, dan strategi ini sangat penting untuk diterapkan jika suatu perusahaan ingin produknya dikenal oleh masyarkat luas. Strategi ini sudah banyak dilakukan oleh perusahaan- perusahaan besar untuk meningkatkan Brand Awareness, maka dari itu setiap perusahaan dituntut untuk memiliki keunikan dalam hal menginformasikan, mengedukasi serta menjalin kerja sama yang baik antara perusahaan. PT. Mitra Akses Globalindo bergerak dalam bidang Internet Service Provider yang menerapkan strategi Marketing Public Relations dalam meningkatkan Brand Awareness. Tujuan diadakanya penelitian ini adalah untuk mengetahui Strategi Marketing Public Relations PT. Mitra Akses Globalindo dalam meningkatkan Brand Awareness. Penelitian ini menggunakan Teori Persuasif, Marketing Public Relations Three Ways Strategy, dan Brand Awareness. Peneliti memperoleh data dari hasil temuan melalui studi kepustakaan dan wawancara terstruktur yang dilakukan kepada dua narasumber internal, dua narasumber eksternal dan satu narasumber ahli. Hasil penelitian ini menunjukan bahwa penerapan dari strategi Marketing Public Relations dalam meningkatkan Brand Awareness sudah efektif dan berhasil dalam penerapannya PT. Mitra Akses Globalindo juga menggunakan “Three Ways Strategy”. Berdasarkan hasil temuan tersebut penelitian ini diharapkan dapat menjadi suatu referensi bagi perusahaan dalam hal meningkatkan Brand Awarness.
Co-Authors Akil, Raffiudin Akil, Rafiuddin Alamsyah Gustav Gallennius Indra Kusumawardhana Muhiban, Ayi Saputra, Rangga Haris Yanti Setianti