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INDIKATOR KINERJA INOVASI PADA STARTUP Wardhani, Arie Restu; Paramita, Niken; Hasean, Regina Berliane Febe; Fatikah, Nur
Conference on Innovation and Application of Science and Technology (CIASTECH) CIASTECH 2021 "Kesiapan Indonesia Dalam Menghadapi Krisis Energi Global"
Publisher : Universitas Widyagama Malang

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Abstract

Indikator kinerja merupakan salah satu untuk penting pengukuran kinerja sebagai tolok ukur keberhasilan suatu inovasi. Startup, sebagai salah satu unit bisnis penggerak perekonomian bangsa perlu terus menerus berinovasi agar memiliki keunggulan bersaing sehingga mampu memenangkan pasar. Inovasi cukup sulit diukur karena cukup banyak komponen yang dapat menjadi penunjang inovasi. Oleh karena itu, diperlukan identifikasi indikator kinerja dengan menggunakan metode gabungan yaitu wawancara dan perhitungan bobot indikator melalui Analytical Hierarchy Process (AHP). Dari hasil wawancara, diperoleh sepuluh indikator. Kemudian dengan AHP, dapat ditentukan tiga indikator dengan bobot kriteria tertinggi yaitu jumlah teknologi, jumlah keikutsertaan pameran, dan menerima hal baru.
Price, Service and Consumer Satisfaction: A Comparative Study of Traditional and Modern Markets Tiana Setianingrum; Fatikah, Nur; Miftakul Huda; Fianto Ady S; Krisdayanti; Daniel Rikzen S; Rudolf Flotora A; Restu Fauzi; Raflika Yogi; M. Resa F
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i4.10384

Abstract

This study aims to compare the level of consumer satisfaction when shopping in modern markets and traditional markets in the city of Cikarang. This study uses a quantitative descriptive method involving 111 respondents who live in Cikarang. The sampling technique used is probability sampling. The results of the study indicate that consumers who shop in modern markets with adequate facility dimensions have a higher level of satisfaction. Conversely, consumers who shop in traditional markets are satisfied with the affordable price dimension. In conclusion, modern markets are considered satisfying by consumers, but prices in traditional markets remain the main point of interest