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All Journal Jurnal IPTEK Agro Bali: Agricultural Journal International Journal of Management and Business
Novita, Retno Ayu Dewi
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mechanical Engineering

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The Role of the Millennial Generation in Developing Urban Farming as a Food Security Solution for Times of Crisis in Indonesia Arvianti, Eri Yusnita; Setyabudi, Irawan; Novita, Retno Ayu Dewi
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2393

Abstract

This research analyses the role of millennials in the development of urban farming in Malang Regency, representing an area with high urban farming potential in Indonesia. Using a quantitative approach through an explanatory survey design, the study involved 210 millennial farmer respondents (aged 25-40) from 33 sub-districts in Malang Regency. Data was collected through a structured questionnaire with a 5-point Likert scale and analysed using PLS-SEM with WarpPLS 8.0. The model tests the relationship between five exogenous variables: Digital Technology Competency (X1), Entrepreneurial Ability (X2), Technical Knowledge (X3), Sustainability Awareness (X4), and Ecosystem Support (X5), and Local Food Resilience (Y), with Innovation Adoption (M) as a mediator. The main findings show the model is excellent (R² = 0.937) with all hypotheses significantly confirmed. Entrepreneurial ability has the strongest influence (β=0.42, p<0.05), followed by Digital Technology Competence and Ecosystem Support (β=0.36), Sustainability Awareness (β=0.31), and Technical Knowledge (β=0.25). Innovation adoption is proven to be an effective mediator, especially through Ecosystem Support (β=0.65, p<0.01). The research identified two innovative models: the NFT Vertical Hydroponic System and the IoT-based Smart Greenhouse Integrated Farming, which achieved 90% water efficiency and produced premium products. The significance of the research lies in its theoretical contribution regarding the role of millennials in food security and its practical implications for the development of national agricultural policy. The findings can be replicated in other urban areas of Indonesia with similar demographic and geographic characteristics, providing a blueprint for sustainable urban farming development to strengthen national food security.
Urban Farming Design Patterns in Landscape Architecture and the Influence of Marketing Innovation on Economic Sustainability in Malang City Setyabudi, Irawan; Arvianti, Eri Yusnita; Novita, Retno Ayu Dewi
Jurnal IPTEK Vol 29, No 2 (2025): December
Publisher : LPPM Institut Teknologi Adhi Tama Surabaya (ITATS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.iptek.2025.v29i2.7618

Abstract

This research analyzes the impact of marketing innovation on the economic sustainability of urban farming in Malang City. Urban farming has become an innovative solution in addressing issues of food security, the utilization of limited land, and the economic empowerment of urban communities. Using a quantitative approach, this research involved 86 urban farming practitioners selected through purposive sampling. The independent variables studied include product innovation, price innovation, and distribution innovation, while the dependent variable is the economic sustainability of urban farming. Data analysis using multiple linear regression shows that the three independent variables partially and simultaneously have a positive and significant effect on the economic sustainability of urban farming. Product innovation is the most dominant factor with a regression coefficient of 0.419 and a beta value of 0.517, followed by price innovation (coefficient 0.421, beta 0.307) and distribution innovation (coefficient 0.272, beta 0.211). The regression model has a coefficient of determination (R²) value of 0.713, indicating that 71.3% of the variation in the economic sustainability of urban farming is explained by these three independent variables. These findings indicate the importance of innovative approaches in marketing strategies to support the economic sustainability of urban farming in Malang City.
The Influence of Work Motivation, Work Environment And Work Discipline on Employee Performance in The Personnel And Human Resources Development Agency (BKPSDM) of Malang City Marto, Florianus; Novita, Retno Ayu Dewi; Yuni Setyawati
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

The aim of this study is to determine the effect of work motivation, work environment and work discipline on employee performance in the Malang City Human Resources and Human Resources Development Agency (BKPSDM), both partially and simultaneously. Types of Quantitative Research. The population of this study is that all employees at BKPSDM Malang City were 44 people, and the technique of determining the sample using total sampling. Instrument using a questionnaire. Data analysis using multiple linear regression. Hypothesis testing using the t test (partial) and F test (simultaneous). The results of multiple linear regression obtained by the three independent variables have a positive regression coefficient value, and the coefficient of Determination of R Square (R2) is 0.784 (contribution of the independent variable to the dependent variable of 78.4%). The results of testing the t test (partial) hypothesis found that the three independent variables have a tcount > ttable value significantly < 0.05 and the results of the F (simultaneous) hypothesis testing obtained the Fcount > Ftable with a significant value < 0.05. So it was concluded that work motivation, work environment and work discipline had a significant effect on employee performance in the Personnel and Human Resources Development Agency of Malang City, both partially and simultaneously. It is recommended to the Head of the Personnel and Human Resources Development Agency Malang City of Malang City to integrate efforts to increase work motivation, the creation of a conducive work environment, and uphold holistic work discipline in employee management policies to encourage overall performance improvement.
Co-Authors Eri Yusnita Arvianti Irawan Setyabudi Marto, Florianus Yuni Setyawati