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All Journal International Journal of Social Service and Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Sosial dan Sains PRAGMATIS Jurnal Manajemen dan Bisnis
Aditya, Dana
Unknown Affiliation
Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences

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Pengaruh Motivasi Belanja Hedonis, Kualitas Website Dan Keragaman Produk Terhadap Pembelian Impulsif Konsumen Miniso Pada Website Shopee Di Surabaya Selatan Maharani, Tyara Kurnia; Agustin, Ni Ketut Yulia; Aditya, Dana
PRAGMATIS Vol 4, No 2 (2023): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i2.3920

Abstract

The purpose of this research was to know the hedonic shopping motivation, website quality and product diversity affect the impulse buying of miniso consumers on the shopee site in South Surabaya. The population in this study is Surabaya residents who have shopped at Miniso through the Shopee website. The sampling technique used in this study is non-probability sampling using purposive sampling and the research sample obtained is 100 respondents. Data collection techniques using google form. Before testing the hypothesis, test is performed the reliability and validity tests are performed. The result is that all variables are valid and reliable. The results of the t test show each variable with a significance less than 0.05. Thus, "hedonic shopping motivation, website quality, and product assortment have a significant effect on minisio consumer impulse purchases on the shopee website in South Surabaya" can be proven true.
BEYOND INTENTIONS: UNDERSTANDING THE IMPACT OF VALUE CO-CREATION ON DEPOSIT WASTE SEGREGATION Aditya, Dana; Mustikorini, Dwi Indah; Tamonsang, Matheous
International Journal of Social Service and Research Vol. 4 No. 12 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i12.1143

Abstract

This study examines the factors influencing the intention to segregate waste and participate in waste bank programs, based on the Theory of Planned Behavior (TPB) and the concept of value co-creation. The research highlights the significant role of attitudes, subjective norms and perceived behavioral in shaping the intention to segregate waste. However, it finds that attitudes, subjective norms and perceived behavioral control did not significantly influence the intention to segregate waste. This suggests that participants' decisions to engage in waste management practices were less affected by their attitudes, subjective norms and perceived control over the behavior. Furthermore, value co-creation was found to mediate the relationship between attitudes and intentions, indicating that when consumers actively contribute to creating value, they become more motivated to continue their pro-environmental behaviors. The study also reveals that positive experiences and a sense of ownership in the waste management process reinforce participants' commitment to segregating waste, even without external pressure or rewards. The findings provide valuable insights into how programs involving active participation in co-creating value can enhance environmental behaviors.
Peran Krusial Perilaku Impulsif Dalam Memediasi Pengaruh Kualitas Informasi Dan Interaksi Terhadap Minat Wirausaha Aditya, Dana; Agustini, Ni Ketut Yulia
Jurnal sosial dan sains Vol. 5 No. 6 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i6.32355

Abstract

This study aims to analyze the mediating role of impulsive behavior in the relationship between information quality and interaction on entrepreneurial intention. Using a quantitative approach, data were collected through a survey targeting individuals who actively access entrepreneurial content via digital platforms. Structural Equation Modeling (SEM) was employed to examine both direct and indirect relationships among variables. The findings reveal that information quality and interaction intensity significantly influence impulsive behavior, which in turn affects entrepreneurial intention. Impulsive behavior serves as a critical mediator that enhances the impact of information quality and interaction on entrepreneurial motivation. These results suggest that entrepreneurial communication strategies should consider the emotional and spontaneous tendencies of the audience to effectively transform interest into concrete entrepreneurial actions.
Pengaruh Kesadaran Merek, Keterlibatan Konsumen Dan Kepercayaan Merek Terhadap Loyalitas Konsumen: (Studi Kasus pada Event Anget Sari Blusukan Kampung RW 03 Kelurahan Dukuh Pakis) Violita Nada Hermansya, Vennes; Aditya, Dana
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 4 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i4.1546

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek, keterlibatan konsumen, dan kepercayaan merek terhadap loyalitas konsumen studi kasus pada event Anget Sari “Blusukan Kampung” di kelurahan Dukuh Pakis RW 03. Penelitian ini bertujuan untuk mengetahui keberasilan dari event Anget Sari Blusukan Kampung di RW 03 Kelurahan Dukuh Pakis Kota Surabaya yang diadakan oleh PT. Forisa Nusapersada. Diketahui bahwa PT. Forisa Nusapersada menerapkan strategi pemasaran below the line (BTL) untuk memenangkanpersaingan pasar dan meningkatkan loyalitas kosumen. Diperoleh hasil bahwa ketiga variabel independen ini memiliki pengaruh positif terhadap loyalitas konsumen, dengan keterlibatan konsumen memberikan kontribusi terbesar. Hal ini sejalan dengan teori pemasaran yang menyatakan bahwa keterlibatan konsumen yang tinggi dapat meningkatkan ikatan emosional dan keterikatan dengan merek, sehingga mendorong loyalitas yang lebih besar. Kesadaran merek dan kepercayaan merek juga terbukti signifikan, namun dengan pengaruh yang lebih kecil dibandingkan keterlibatan konsumen.
Co-Authors Agustin, Ni Ketut Yulia Agustini, Ni Ketut Yulia Maharani, Tyara Kurnia Mustikorini, Dwi Indah Tamonsang, Matheous Violita Nada Hermansya, Vennes