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All Journal Jurnal Ilmiah Ekonomi Islam Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Social Service and Research Jurnal Peradaban Masyarakat (JPM)
Mustikorini, Dwi Indah
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Digital Marketing, Promotion and Prices on Online Purchase Decisions in the Era of the Covid-19 Pandemic Evianah, Evianah; Mustikorini, Dwi Indah; Nuraini, Dewi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2939

Abstract

The purpose of this study was to determine how much influence digital marketing, promotions and prices have on online purchasing decisions, using multiple linear regression statistical analysis tools. The results of the study show that simultaneously and partially digital marketing, promotion and price variables affect purchasing decisions almost at the @hampersurabaya store in the era of the covid-19 pandemic. In order to remain competitive in this pandemic era, @hampersurabaya must pay attention to pricing, convenience in online purchases, intensive promotions, and being sensitive to this pandemic condition, so that the products sold can be combined with health care products, which can later influence purchasing decisions. The results of observations made on respondents who work outside the home, who have a busy life in the office greatly affect them in making purchasing decisions, so the only way because of their busyness they end up having to make a lot of online purchasing decisions. Marketing through digital media has a huge impact on business people. With digital media, they can market their products widely, promotions carried out to attract many consumers can be easily obtained, for example by advertising their products through online promotions, by displaying their products through advertisements on Facebook, advertisements on Instagram and social media. other. This method is quite accurate, because currently Facebook and Instagram are still the most popular social media and almost all adults have Facebook and Instagram accounts. To find out the size of the price, consumers can easily get that information. Especially now that the world of marketing through the marketplace has mushroomed in almost all of the world.
BEYOND INTENTIONS: UNDERSTANDING THE IMPACT OF VALUE CO-CREATION ON DEPOSIT WASTE SEGREGATION Aditya, Dana; Mustikorini, Dwi Indah; Tamonsang, Matheous
International Journal of Social Service and Research Vol. 4 No. 12 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i12.1143

Abstract

This study examines the factors influencing the intention to segregate waste and participate in waste bank programs, based on the Theory of Planned Behavior (TPB) and the concept of value co-creation. The research highlights the significant role of attitudes, subjective norms and perceived behavioral in shaping the intention to segregate waste. However, it finds that attitudes, subjective norms and perceived behavioral control did not significantly influence the intention to segregate waste. This suggests that participants' decisions to engage in waste management practices were less affected by their attitudes, subjective norms and perceived control over the behavior. Furthermore, value co-creation was found to mediate the relationship between attitudes and intentions, indicating that when consumers actively contribute to creating value, they become more motivated to continue their pro-environmental behaviors. The study also reveals that positive experiences and a sense of ownership in the waste management process reinforce participants' commitment to segregating waste, even without external pressure or rewards. The findings provide valuable insights into how programs involving active participation in co-creating value can enhance environmental behaviors.
Fenomena Racun Tiktok Pada Perilaku Konsumtif Dalam Perspektif Islam Evianah, Evianah; Mustikorini, Dwi Indah; Marpurdianto, Kharis
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12766

Abstract

The term "TikTok Poison" among young people refers to a trend that showcases content or videos about products, such as unboxing or product reviews. These types of content create a unique interest among users. By watching content or videos created by online shops on TikTok, viewers become interested and sometimes make purchases, occasionally ignoring the benefits, functions, and actual need for the purchased items. The aim of this research is to understand the phenomenon of TikTok Poison on consumer behavior an Islamic perspective. This research employs a qualitative method with the objective of uncovering phenomena related to the respondents or research subjects, such as behavior, actions, responses, perceptions, by describing the research results using words and detailed explanations. Data collection is done through observation, interviews, and documentation. The research results indicate that the TikTok Poison trend has both positive and negative impacts. The positive impact is that it facilitates online business owners in promoting their products and helps consumers who want to see product reviews. Reviews serve as a benchmark for determining the quality of a product through other people's writings. Meanwhile, the negative impact of consumptive behavior is that life becomes wasteful, many items are not used, and can cause social jealousy. In Islam itself, consumer behavior is hated by Allah SWT, because Allah does not like a servant who behaves like that or wastes something that does not meet his needs. In Q.S. Al-Isra also clearly shows that Allah SWT said that wasteful people are the brothers of Satan and Satan is very disobedient to his God, the meaning of God here is Allah SWT. In Islam's own view, consumer behavior is very clearly prohibited and not recommended, because this behavior is the same as arrogant, luxurious and also wasteful behavior. It is appropriate as a Muslim to behave in using these items in accordance with the portion or reasonable, because anything in excess is not good and is prohibited in religion.
Pelatihan Dan Pendampingan Pengembangan Kualitas Produk Dan Kemasan Produk Dalam Upaya Meningkatkan Penjualan Pada Umkm Di Kelurahan Sememi Kecamatan Benowo Kota Surabaya Herawati, Wiwik; Karjati, Pratiwi Dwi; Mustikorini, Dwi Indah
Jurnal Peradaban Masyarakat Vol. 5 No. 5 (2025): Jurnal peradaban masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v5i5.686

Abstract

Semakin banyaknya persaingan dan beragamnya keinginan konsumen. UMKM dituntut untuk dapat mengikuti Trend yang berkembang. Suatu bisnis usaha dianggap berhasil jika bisnis tersebut dapat mengikuti perkembangan pasar. Dimana perkembangan pasar dapat dipengaruhi oleh berbagai faktor. Diantaranya adalah bisnis dapat memahami perubahan persaingan dan perubahan keinginan konsumen yang semakin beragam dalam pengambilan keputusan pembelian, Sehingga UMKM dalam menjalankan suatu usahanya diperlukan berbagai strategi bisnis. Salah satu strategi bisnis yang dijalankan adalah berinovasi, yaitu melakukan pengembangan dalam menjalankan usaha bisnis. Dengan melihat kondisi di lapangan saat ini. Yang harus dijalankan oleh UMKM adalah melakukan inovasi produk dan inovasi dalam kemasan produk. Mengembangkan atau inovasi produk salah satunya dengan melakukan peningkatan kualitas produk dan kemasan produk. Pengabdian kepada masyarakat ini bertujuan untuk menganalisis dampak pelatihan dan pendampingan terhadap kualitas produk dan kemasan produk, serta pengaruhnya terhadap penjualan UMKM. Hasil pengabdian kepada masyarakat menunjukkan bahwa pelatihan dan pendampingan dapat meningkatkan kualitas produk dan kemasan produk, serta berdampak positif terhadap penjualan UMKM. Oleh karena itu, pelatihan dan pendampingan merupakan kegiatan yang penting untuk meningkatkan daya saing dan kemampuan UMKM dalam meningkatkan penjualan. Rencana Uraian materi: pertama tentang pengenalan kualitas produk, materi kedua pengenalan kemasan produk, materi ketiga Analisis Kualitas Produk, materi keempat desain kemasan produk, membuat rencana pelaksanaan kegiatan dan tanya jawab. Metode Pelatihan dan Pendampingan dengan metode presentasi/ceramah, metode tutorial dan diskusi, metode praktek dan simulasi, konsultasi dan monitoring.
Co-Authors Aditya, Dana Dewi Nuraini, Dewi Evianah, Evianah Karjati, Pratiwi Dwi Marpurdianto, Kharis Tamonsang, Matheous Wiwik Herawati