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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal MEBIS (Manajemen dan Bisnis)
Tuwuh Sembhodo, Abimanyu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Optimizing Human Resource Development Strategies for Tourism SMEs - An AHP Approach Hermawati, Adya; Tuwuh Sembhodo, Abimanyu
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.613

Abstract

Indonesia's tourism sector, a cornerstone of the economy, grapples with inconsistent tourist numbers. This study pinpoints critical factors for enhancing industry efficiency, balancing urgency with feasibility. A cross-sectional survey collected insights from 1,320 employees across 440 tourism SMEs in 11 East Java regions, complemented by input from 33 policymakers. Using an AHP questionnaire, the study prioritised variables, blending quantitative and qualitative data. The research highlights Quality of Work Life as pivotal for East Java's tourism SMEs and provides tailored regional recommendations regarding human resource management to address diverse industry and regional dynamics. Notably, Banyuwangi stands out as a prime target for development due to its substantial contributions and untapped potential. These insights offer stakeholders a roadmap to boost the most affecting human resource variable of tourism SMEs and implement region-specific strategies, ultimately elevating tourism SME performance and fostering growth in East Java's tourism sector. Focusing on Banyuwangi can unlock its tourism potential and drive regional and nearby cities economic prosperity
Strategic Insights from SEM Analysis for Purpose-Led Marketing in the Fashion Retail Industry Tuwuh Sembhodo, Abimanyu; Nursakhira, Fenylia; Napitupulu, Julieta; Bahri, Syamsul; Sodik; Hermawati, Adya
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.20

Abstract

As fast fashion becomes increasingly scrutinized for its impact on the environment and human dignity in Indonesia, consumers continue to make purchasing decisions based more on emotions and social factors than sustainability or ethics. Therefore, it is essential to understand how attitudes toward brands, affinity with social causes, the strength of a message, and perception of corporate social advocacy (CSA) affect the intention to purchase products. This study examines the effects of affective response and altruistic attribution as well as the complete or partial mediation of these factors on brand attitude, affinity with social causes, the strength of a message, and perception of CSA. A quantitative survey of 1600 respondents who were selected from a purposive sample of 30 cities in Indonesia was conducted and analysed using PLS-SEM to test a proposed mediation model. The results of this study indicate that brand attitude and message strength only influence purchase intentions through complete mediation by affective response and altruistic attribution. However, social cause affinity and CSA perception have both direct and mediated relationships with the intention to purchase. Theoretical contributions and practical implications are presented to help marketers develop appropriate strategies and policies that promote ethical consumption and brand loyalty within the fast fashion industry in Indonesia through emotional engagement with consumers through visible social responsibility.
Co-Authors Adya Hermawati Napitupulu, Julieta Nursakhira, Fenylia Sodik Syamsul Bahri