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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal MEBIS (Manajemen dan Bisnis)
Tuwuh Sembhodo, Abimanyu
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Optimizing Human Resource Development Strategies for Tourism SMEs - An AHP Approach Hermawati, Adya; Tuwuh Sembhodo, Abimanyu
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.613

Abstract

Indonesia's tourism sector, a cornerstone of the economy, grapples with inconsistent tourist numbers. This study pinpoints critical factors for enhancing industry efficiency, balancing urgency with feasibility. A cross-sectional survey collected insights from 1,320 employees across 440 tourism SMEs in 11 East Java regions, complemented by input from 33 policymakers. Using an AHP questionnaire, the study prioritised variables, blending quantitative and qualitative data. The research highlights Quality of Work Life as pivotal for East Java's tourism SMEs and provides tailored regional recommendations regarding human resource management to address diverse industry and regional dynamics. Notably, Banyuwangi stands out as a prime target for development due to its substantial contributions and untapped potential. These insights offer stakeholders a roadmap to boost the most affecting human resource variable of tourism SMEs and implement region-specific strategies, ultimately elevating tourism SME performance and fostering growth in East Java's tourism sector. Focusing on Banyuwangi can unlock its tourism potential and drive regional and nearby cities economic prosperity
Strategic Insights from SEM Analysis for Purpose-Led Marketing in the Fashion Retail Industry Tuwuh Sembhodo, Abimanyu; Nursakhira, Fenylia; Napitupulu, Julieta; Bahri, Syamsul; Sodik; Hermawati, Adya
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Fast fashion in Indonesia faces increasing scrutiny over sustainability and ethics, yet purchasing remains driven by emotional and social influences. Understanding how brand attitude, social cause affinity, message strength, and corporate social advocacy perception influence purchase intention is crucial for aligning marketing strategies with evolving consumer values. This study investigates the direct and indirect effects of affective response and altruistic attribution in these relationships, identifying whether mediation is complete or partial within purpose-led marketing contexts. A quantitative survey of 1600 Indonesian fast fashion consumers from 30 cities, selected through purposive sampling, was analyzed using PLS-SEM to test the proposed mediation model. Findings reveal that brand attitude and message strength influence purchase intention only through complete mediation by affective response and altruistic attribution. At the same time, social cause affinity and corporate social advocacy perception show both direct and mediated effects. Theoretically, this clarifies the emotional and ethical mechanisms in purpose-led marketing. Practically, it guides marketers and policymakers to integrate emotional engagement with visible social responsibility, fostering ethical consumption and brand loyalty in Indonesia’s fast fashion sector.
Co-Authors Adya Hermawati Napitupulu, Julieta Nursakhira, Fenylia Sodik Syamsul Bahri