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All Journal Dinasti International Journal of Digital Business Management International Journal of Social Service and Research
Veithzal Rivai Zainal
Universitas Mercu Buana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Answer Social Challenges: Social Accounting and Social Accounting Measurement Arisandi Dwiharto; Erma Sofriana Irmaningsih; Lenny Christina Nawangsari; Sigmin Johanes Lo; Veithzal Rivai Zainal
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.195

Abstract

The main purpose of this accounting is to increase the awareness and attention of companies to the impact of their activities on the environment. Social accounting can also be a bridge between companies and non-profit organizations related to the environment. The methodology used is qualitatively using review literature on the definition of social accounting and how to measure social accounting in the process of its implementation to answer the social challenge that this social accounting audit is the answer to the license to operate for a company or non-profit organization which we often know as Corporate Social Responsibility (CSR). The result is (1) CSR management requires companies to implement environmental protection and economic development responsibilities, so they will take the initiative to create environmental-related knowledge to adapt to changing external ecological requirements and use green technology to build market forces. (2) Some of these sustainability reporting standards must be made by the company so that in the reporting process not only financial statements but also sustainability reports are presented in the portfolio is shared publicly as an indicator of the company's commitment to the implementation of sustainability programs, where this sustainability report must be approved by a licensed certified person. (3) With the spirit of social-techno-entrepreneurship as a form of integration of all components, a company cannot separate between economic and social values, so that the interests of various parties can be accommodated simultaneously. Researchers suggest that companies must be able to present economic legitimacy (creation of job opportunities), social legitimacy (improvement of welfare), trust in interaction (corporate response defines problems in society and mutual interaction in common life into a form of License to Operate for companies or non-profit organizations.
The Effect of Green Marketing on Brand Image and Impact on Purchasing Decision (Case Study on Student of The Faculty of Administrative Sciences, Universitas Brawijaya WHO Purchase Tupperware Products) Ulfiah, Ulfiah; Veithzal Rivai Zainal; Azis Hakim
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.2007

Abstract

This research aims to clarify (1) the influence of green marketing to brand image, (2) the influence of green marketing to the purchase decision (3) the influence of brand image to the purchase decision. This type of research is explanatory with quantitative approach. Variables in this research are green marketing, brand image, and purchase decision. The population in this research are students of Faculty of Administrative Sciences 2012/2013 Brawijaya University, who purchase, use the product and know that Tupperware products are green products. This research uses 100 people as sample whisch are chosen by purposive sampling, and use questionnaire as data collection methods. This research also uses descriptive analysis and path analysis methods to analyze the data. The result of path analysis shows that green marketing has the significant influence to the brand image and purchase decision, and also brand image that influence purchase decision significantly. Based on the results of this study, Tupperware Corporation should provide more detailed and accurate information about the products offered through the media, so it will increase the consumer knowledge about the product, especially about green marketing.
Co-Authors Arisandi Dwiharto Azis Hakim Erma Sofriana Irmaningsih Lenny Christina Nawangsari Sigmin Johanes Lo Ulfiah, Ulfiah