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All Journal TRAVERSE - Journal of Language and Applied Linguistics Journal Management and Hospitality
Sari, Ni Kadek Purnama
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Hidden messages in pinterest’s public health advertisements: a semiotic analysis Sari, Ni Kadek Purnama; Suastini, Ni Wayan; Juniartha, I Wayan
Journal of Language and Applied Linguistics Vol. 3 No. 1 (2022): Journal of Language and Applied Linguistics
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.128 KB) | DOI: 10.22334/traverse.v3i1.56

Abstract

Advertisements are the media that used to promote a product, brand or service to a viewership to attract interest. The advertisement that used in this study is public health advertisement that can be found in Pinterest. Public health advertisement is aimed to provide information to the people about the idea of healthy life that would be benificial for society. Furthermore, this study combines verbal and nonverbal sign in order to give a certain effect to the advertisement. This study is aimed to describe the hidden messages that can be found in Pinterest’s public health advertisements. This study uses semiotics theory by Saussure (1983) and theory of meaning proposed by Barthes (1977) that supported by theory of color terms proposed by Wierzbicka (1996). The data were collected through observation method. In conducting this study, the descriptive qualitative method is used to analyze the data.The study concludes that both verbal and nonverbal signs found in each data carry hidden messages. In general, the advertisements convey the messages to encourage the readers to promote a healthy lifestyle that can be achieved through certain activities, namely, exercising regularly, eating healthy food, getting enough rest, and not doing the things that can harm their body as smoking cigarettes.
Implementation of Sustainability Accounting in Improving Environmental Performance in the Hospitality Industry OKTAVIA, Gusti Ayu Ardita Candra; SARI, Ni Kadek Purnama; PRADNYANI, Luh Gede Ratih; DEWI, Ni Putu Sinta; DEWI, Ni Komang Natalie Caksuni Putri
Journal Management and Hospitality Vol. 2 No. 2 (2025): Journal Management and Hospitality (April - July 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/jmh.v2i2.181

Abstract

The hospitality industry is one of the sectors that greatly influences the economy in Indonesia globally through the development of tourism. There are many types of hotels, inns, and resorts spread across various regions in Indonesia that attract local and international tourists. However, despite the advantages presented by the hospitality industry today, there are negative impacts on the sustainability of social, economic, and especially environmental aspects. The approach and method used in this essay is a literature review method with a qualitative descriptive approach, where the phenomenon addressed in this essay is how the application of sustainability accounting in improving environmental performance in the hospitality industry is carried out. The results obtained from the case study at the Seminyak Bali Hotel show that sustainability accounting provides a framework for systematically identifying, measuring, and reporting environmental impacts and their financial implications. Successful initiatives, such as waste reduction and increased energy efficiency, lead to measurable environmental improvements and cost savings, which can be reported transparently. Despite challenges such as the lack of standard reporting guidelines, the increasing pressure for sustainable practices presents opportunities for the hospitality industry to minimize environmental impacts, maximize profits, and improve social welfare. Ultimately, integrating sustainability accounting into core business planning can lead to improved overall environmental performance in the hospitality sector.
Co-Authors DEWI, Ni Komang Natalie Caksuni Putri Dewi, Ni Putu Sinta I Wayan Juniartha NI WAYAN SUASTINI OKTAVIA, Gusti Ayu Ardita Candra PRADNYANI, Luh Gede Ratih