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All Journal Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Pengabdian Masyarakat Bhinneka Journal of Business Studies and Management Review
Ramadhan, Raihan Fajri
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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PENGARUH SOCIAL MEDIA MARKETING DAN PROMOSI TERHADAP MINAT BELI KONSUMEN DITOKO ONOY BAKERY ARIZONA JAMBI Pangestu, Mira Gustiana; Sabrina, Hanan Laras; Yossinomita; Ramadhan, Raihan Fajri
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44913

Abstract

This study explores the influence of social media marketing and promotional strategies on consumer purchase intention at Onoy Bakery in Arizona, Jambi. In today’s highly competitive bakery industry, digital marketing plays a crucial role in attracting consumer interest. The research was conducted by gathering insights from consumers through questionnaires. The findings reveal that social media marketing has a strong impact on consumers' willingness to make a purchase, particularly through the use of engaging visual content, interactive communication, and platforms such as Instagram and TikTok. On the other hand, traditional promotional methods did not appear to significantly affect consumer interest. These results highlight that while social media marketing is an effective tool for increasing purchase intention, conventional promotional strategies may require further innovation to remain relevant. This study underscores the importance for businesses to adapt to digital trends in order to maintain consumer engagement and drive purchasing decisions.
Adaptive fiscal strategies for strengthening local taxing power: Evidence from Jambi Province Junaidi, Junaidi; Hastuti, Dwi; Ramadhan, Raihan Fajri; Widiastuti, Fitri; Zevaya, Faradina; Siga, Mustaqim; Irawan, Deki
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 13 No. 3 (2025): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v13i3.46184

Abstract

The transformation of regional taxation is a strategic agenda aimed at strengthening fiscal capacity, reducing dependence on central government transfers, and supporting sustainable development within the framework of regional autonomy. This study aims to identify the regional tax instruments with the greatest potential, analyze the challenges and opportunities associated with implementing local taxing power, and formulate adaptive fiscal policy strategies in Jambi Province. The research employs a qualitative descriptive-analytical approach, drawing on primary data from in-depth interviews and focus group discussions (FGDs), as well as secondary data from regional budget (APBD) reports, local revenue (PAD) statistics, and regional tax realization for the period 2021–2024. Thematic analysis was conducted using NVivo software, complemented by quantitative data triangulation. The findings reveal that the largest tax potential in Jambi lies in the Street Lighting Tax, Specific Goods and Services Tax, Land and Building Acquisition Duty (BPHTB), and Rural and Urban Land and Building Tax (PBBP2), with varying dominance across districts and municipalities according to their respective economic characteristics. The main implementation challenges include low taxpayer compliance, weak administrative systems and institutional coordination, limited human resources, and disparities in infrastructure development across regions. Nonetheless, significant opportunities exist through the growth of the digital economy, the rise of online-based SMEs, the development of tourism and real estate sectors, and the diversification of resource-based taxation. This study recommends adaptive fiscal strategies built upon three key pillars: regulatory reform, institutional and technological capacity building, and cross-sector collaboration, accompanied by public outreach. Such strategies are expected to foster a more inclusive, transparent, and efficient regional taxation system while strengthening fiscal independence in the post-HKPD 2022 era.
Pentingnya Literasi Pajak dan Strategi Bisnis dalam Peningkatan Pendapatan UMKM: Peran Inovasi dan Kreativitas Annisaa, Restu Hanin; Azis, Azolla Degita; Adila, Aninda Puji; Ramadhan, Raihan Fajri; Darma, Budi; Pasaribu, Theressa Taken
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.674

Abstract

Pendampingan Literasi pajak UMKM Kuliner bertujuan untuk meningkatkan pemahaman pajak pengusaha UMKM Kuliner agar dapat melakukan perhitungan pajak dan pelaporan pajak sehingga dapat meningkatkan Pendapatan Negara serta Pendapatan Asli Daerah. Kegiatan pengabdian ini dilaksanakan di Kafe Seduhan Kota Jambi, yang diikuti oleh pemilik usaha dan pegawai Kafe Seduhan. Metode yang digunakan dalam kegiatan pengabdian ini adalah dengan melakukan sosialisasi pendampingan perhitungan pajak UMKM dan diskusi, kuesioner, serta wawancara yang berkaitan dengan materi pentingnya perpajakan UMKM dan strategi bisnis UMKM Kuliner di Kota Jambi. Hasil dari kegiatan ini menemukan bahwa strategi bisnis Kafe Seduhan masih berfokus pada strategi pertumbuhan atau ekspansi pasar dan masih melakukan perhitungan pajak melalui pihak ketiga atau konsultan pajak. Implikasi dari kegiatan pengabdian ini adalah peserta lebih memahami dan termotivasi untuk melakukan inovasi strategi bisnis diferensiasi untuk meningkatkan pendapatan, mendapatkan keunggulan kompetitif, serta memenangkan persaingan pasar.
NAVIGATING INTERGENERATIONAL TENSIONS IN DIGITAL MARKETING ADOPTION AND IMPLEMENTATION: EVIDENCE FROM INDONESIAN FAMILY MICRO-ENTERPRISES Fatricia, Raja Sharah; Ramadhan, Raihan Fajri; Sabrina, Hanan Laras
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.50789

Abstract

Family micro-enterprises (FMEs) constitute the majority of business entities in Indonesia. Despite their vital role as the backbone of regional economies, FMEs face challenges in innovation, including intergenerational tensions during the adoption and implementation of digital marketing. Using a qualitative approach, this study involves 24 informants from 12 FMEs in Sumatra, Indonesia. By applying a dynamic capabilities (DCs) perspective, this study explores how FME successors can navigate intergenerational tensions and turn them into opportunities to adopt and implement digital marketing. The findings identify four sources of intergenerational tensions: (1) founders’ control and comparisons, (2) identity and value preservation, (3) digital literacy gaps, and (4) emotional decency. When strategically managed, these tensions can become spaces for relational negotiations among founders and successors. These negotiations depend on the successors’ DCs, which involve (1) sensing opportunities to engage, (2) seizing opportunities for experimentation, and (3) reconfiguring traditional routines for digital transformation. Therefore, this study contributes to family business and digital marketing literature by showing that DCs, in the context of FMEs, are socially embedded and developed through daily negotiations.
WHEN TASTE IS NOT ENOUGH: DETERMINANTS OF CUSTOMER LOYALTY IN GEROBAKMIE, A LOCAL CULINARY BUSINESS IN JAMBI CITY Ramadhan, Raihan Fajri; Sabrina, Hanan Laras; Wilona, Zora Anjas
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.56513

Abstract

This study examines the effect of location, service quality, and product quality on customer loyalty at Gerobakmie, a local culinary business in Jambi City. Customer loyalty is a critical issue for local food businesses because intense competition requires firms to retain customers through more than product taste alone. A quantitative survey approach was employed, involving 240 Gerobakmie customers selected through purposive sampling. Data were collected using an online questionnaire and analyzed through validity and reliability tests, classical assumption tests, and multiple linear regression. The findings show that location, service quality, and product quality have positive and significant effects on customer loyalty, both partially and simultaneously. Service quality has the strongest influence, followed by product quality and location. The model explains 63.6% of the variation in customer loyalty, indicating that these three variables are important determinants of repeat purchase, customer recommendation, and emotional attachment. The results suggest that customer loyalty in local culinary businesses is shaped not only by taste, but also by accessibility, responsive service, and consistent product quality. Practically, Gerobakmie should improve service reliability, maintain taste consistency, strengthen product standardization, and enhance location-related convenience such as visibility and parking access. This study contributes to marketing management literature by providing empirical evidence on customer loyalty formation in a local culinary business context
Co-Authors Aninda Puji Adila Annisaa, Restu Hanin Azolla Degita Azis Budi Darma deki Irawan Dwi Hastuti Faradina Zevaya Junaidi Junaidi Laras Sabrina, Hanan Mira Gustiana Pangestu Pasaribu, Theressa Taken Raja Sharah Fatricia Siga, Mustaqim Widiastuti, Fitri Wilona, Zora Anjas Yossinomita