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All Journal Jurnal Res Justitia : Jurnal Ilmu Hukum Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Jurnal Multidisiplin West Science Jurnal Mahasiswa Entrepreneur
Oktavia, Mita
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Economics, Econometrics & Finance Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PERANAN LOYALITAS DALAM MEMEDIASI TRUST DAN EXPERENSIAL MARKETING TERHADAP MINAT BELI ULANG KOPI ABC DI DESA BATTAL KECAMATAN PANJI KABUPATEN SITUBONDO Oktavia, Mita; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 6 (2023): JUNI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i6.3547

Abstract

The increasingly sophisticated world of technology makes the development of information and communication in the current era of globalization develop very rapidly, this is supported by people who are very dependent on technology in their daily activities. The purpose of this study is to examine the role of loyalty in mediating trust and experiential marketing on the interest in repurchasing ABC Coffee in Battal Village, Panji District, Situbondo Regency. The population in this research is Koipi ABC consumers. The sampling technique is determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that Trust has a significant positive effect on Loyalty, Experiential marketing has a significant negative but not significant effect on Loyalty, Trust has a significant positive effect on Repurchase Intention. Experiential marketing has a negative but not significant effect on repurchase intention. Loyalty has a significant positive effect on repurchase intention. Trust on repurchase intention through loyalty has a significant positive effect, experiential marketing on repurchase intention through loyalty has a positive effect.
LARANGAN MUTLAK KEGIATAN PERTAMBANGAN DI WILAYAH PESISIR DAN PULAU-PULAU KECIL SEBAGAI BENTUK PERLINDUNGAN HAK ASASI NELAYAN DAN MASYARAKAT PESISIR Nelina, Naswa; Oktavia, Mita; Ardini, Mira; Sansadila, Putri; Fatahillah, Ikhwan Aulia
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 4 No. 3 (2024): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v4i3.487

Abstract

Mining activity is an economic activity that often has a negative impact on the environment. Mining activities in coastal areas have also generated protests and resistance from local communities. The coastal environment is one of the places where mining activities are often carried out. The majority of coastal communities work as fishermen. The beach environment has a big influence on their income. For coastal communities, mining activities not only take away their right to work but also take away their right to a decent living. Mining activities not only damage the environment but also take away the human rights of the surrounding communities. The government as the holder of power must provide protection for communities affected by mining activities. This protection is the Government's duty as stated in the preamble to the 1945 Constitution. This article provides further explanation regarding the urgency and formulation of the prohibition on this mining practice. This article uses a descriptive qualitative approach through library research as a form of research. The results and discussion are regarding the urgency of an absolute ban on mining activities in coastal areas and small islands in terms of human rights aspects and the formulation of a policy for an absolute ban on mining activities in coastal areas and small islands. The absolute prohibition on mining activities in coastal areas and small islands is based on two main urgencies, namely the vulnerability of environmental protection and the protection of the rights of coastal communities and small islands
PERANAN JAMINAN SOSIAL TENAGA KERJA DALAM PERWUJUDAN PEMBANGUNAN HUKUM TENAGA KERJA DI INDONESIA Oktavia, Mita; Fatriani, Fenny
Jurnal Res Justitia: Jurnal Ilmu Hukum Vol. 5 No. 1 (2025): Jurnal Res Justitia : Jurnal Ilmu Hukum
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rj.v5i1.246

Abstract

Increasing the quality of production power and the level of welfare of the Indonesian people by focusing on labor is still ongoing, the government is implementing Law Number 3 of 1992 concerning Social Security for Workers with regulations regarding protection for workers in order to reduce the possibility of reduction to the loss of the ability to work and labor income due to the possibility of illness, disability, accidents and even death. Then, with the implementation of this social security program for workers, what is its role in the development of the complete workforce and the comprehensive development of Indonesian society as a form of embodiment of the development of labor law in Indonesia. The role of social security for workers in realizing the development of labor law in Indonesia is considered very crucial as mentioned in a normativejuridical research, the role of social security is very crucial, in order to achieve the objectives of this program, there must be increased understanding of the benefits of social security as well as expanding access for all workers, including workers in the informal sector. Apart from that, this program also acts as a manifestation of legal certainty to create stability in work relations which creates the realization of higher quality legal development in Indonesia.
Pengaruh Program Diskon dan Iklan Terhadap Minat Beli Konsumen Pada Produk (Studi Pada Konsumen yang Membeli Produk Wardah) Oktavia, Mita
Jurnal Multidisiplin West Science Vol 3 No 09 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i09.1366

Abstract

Mencari tahu bagaimana program diskon dan iklan mempengaruhi kecenderungan konsumen untuk membeli adalah kekuatan pendorong di balik penelitian ini. Data sekunder, skala Likert, dan kuesioner menjadi metodologi penelitian ini. Sebanyak 75 partisipan yang berpartisipasi dalam survei ini adalah mereka yang pernah membeli atau menggunakan produk Wardah. Dengan menggunakan rumus slovin, strategi pengambilan sampel mampu menarik hingga 19 responden dari populasi yang ada. Empat pengujian membentuk prosedur analisis. Berdasarkan data, kita tahu bahwa ada hubungan dua arah antara program diskon dan variabel minat beli produk di kalangan konsumen; bahwa iklan juga secara signifikan mempengaruhi variabel ini; dan bahwa kedua variabel tersebut saling mempengaruhi satu sama lain dalam hal minat beli produk konsumen. Perusahaan perlu meningkatkan program iklan dan diskon mereka jika mereka ingin meningkatkan minat konsumen terhadap produk mereka.
Co-Authors Ardini, Mira Fatahillah, Ikhwan Aulia Fenny Fatriani Lusiana Tulhusnah Nelina, Naswa Sansadila, Putri Yudha Praja, Yudha