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Community Empowerment Via Academic-Community Partnerships In Tourism Event Management: A Case Study Of Lanta Nice Beach Resort Bagus, Alif; Rohim, Abdul; Khazinatul Khaeriah, RD. Hera merdeka; Hayati, Asfitri
Community Services and Social Work Bulletin Vol 5, No 1 (2025): Community Services and Social Work Bulletin Volume 5 No. 1 2025
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/cswb.v5i1.14004

Abstract

Lanta Nice Beach Resort demonstrates significant potential for sustainable tourism growth through strategic collaboration between university students and the local community. This study examines a community-based event development initiative, wherein multidisciplinary students engage in capacity-building programs to enhance local tourism attractiveness. The program employed a combination of workshops, discussions, and practical training focused on event planning, marketing strategies, and operational execution. Data were collected through participant surveys and program evaluations to assess knowledge acquisition and perceived benefits. Findings reveal that over 80% of participants reported improved understanding of tourism event management, while 90% acknowledged tangible benefits for local tourism development. Key outcomes include the design of flagship events, such as cultural festivals and art performances, intended to attract both domestic and international visitors. Furthermore, active community participation reflects increased awareness of local cultural identity and the importance of sustainable tourism practices. This research highlights the efficacy of student-community collaboration in co-creating tourism experiences that stimulate economic development, foster cultural preservation, and enhance visitor engagement. The study provides actionable insights for policymakers and practitioners seeking to implement community-driven tourism initiatives in coastal destinations, emphasizing the integration of educational resources with local stakeholder engagement to achieve long-term tourism growth.
Mapping Sustainable Bilingual Digital Innovation through University–Local Government Collaboration in Tourism Education Arjulayana, Arjulayana; Khazinatul Khaeriah, RD. Hera Merdeka; Lastari, Dyah Supraba; Adawiyah, Rabiatul; Pujiati, Tri
IJORER : International Journal of Recent Educational Research Vol. 7 No. 5 (2026): September
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i5.1422

Abstract

Objective: The rapid development of digital technology in the tourism sector needs to be balanced with the provision of globally accessible information by bilingual languages, particularly Indonesian and English. This study aims to examine the importance of sustainable bilingual digital information in tourism education, supported by collaboration between universities and local governments. Method : This study uses a mixed-method with convergent parallel design.Data collection techniques in the form of observation and semi-structured interviews. The research subjects consisted of 62 respondents, including government officials staff, language lecturers, teachers, and the community of bilingual digital applications user . Results: The results show 83% respondens stated that bilingual digital applications, such as Tangerang Gemilang application contributes significantly to increase the effectiveness of tourism promotion and expand access to information for users. In addition, collabora-tion between universities and tourism agencies is considered crucial in supporting comprehensive and internationally oriented local tourism development. Novelty: This study confirms that sustainable bilingual digi-tal innovation, through institutional synergy, has a strategic role in strengthening tourism education and the competitiveness of tourist destinations.