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All Journal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Value : Journal of Management and Business
Hijami, Muhammad Fikri
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences Other

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THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER SATISFACTION OF FERTILIZER ON FARMERS IN BANTUL REGENCY Hijami, Muhammad Fikri; Perwitasari, Hani; Suryantini, Any
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 2 (2024): June 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i2.20539

Abstract

The widely distributed Non-subsidized NPK fertilizers which are quite diverse give more options for farmers to choose from which they want to use in their farming activities. This study aims to determine the effect of brand image and brand trust on customer satisfaction of non-subsidized NPK fertilizer shallot farmers in Bantul Regency. This quantitative research was conducted by using a non-probability sampling method with convenience sampling technique. The number of respondents in this study was 100 shallot farmers who use non-subsidized NPK fertilizer with the Mutiara and Phonska Plus brands at least twice. Data analysis was done with Structural Equation Modelling-Partial Least Square (SEM-PLS). The results of this study shows that the brand image variable is measured from indicators of brand identity, brand personality, brand associations, and brand attitudes and behavior. The brand trust variable is measured by some indicators which are brand characteristics, company characteristics, customer-brand characteristics, affective trust, and cognitive trust. The customer satisfaction variable is measured by service quality, product quality, price suitability, as well as situation and personality. Furthermore, the analysis shows that brand image and brand trust have a positive and significant effect on customer satisfaction. It is expected that farmers can exchange information regarding the use of non-subsidized NPK fertilizer in order to decide best decisions in cultivating shallot plants.
Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen di Kedai Kopi Kota Pangkalpinang, Provinsi Kepulauan Bangka Belitung Hijami, Muhammad Fikri
Value : Journal of Management and Business Vol. 10 No. 2 (2026): Value: Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effects of price, service, payment methods, and products on customer satisfaction at coffee shops in Pangkalpinang City. This research adopts a quantitative approach and employs a non probability sampling method using a convenience sampling technique. The number of respondents in this study was 120 customers who purchased coffee at coffee shops more than twice per month. Structural Equation Modelling Partial Least Squares (SEM-PLS) was used to analyze the data, supported by the SmartPLS 4 application. The results show that price, service quality, and product variables positively and significantly influence customer satisfaction, whereas the payment method variable has no significant effect on customer satisfaction at coffee shops in Pangkalpinang City. This study is expected to provide strategic input for coffee shop business owners in Pangkalpinang City to enhance customer satisfaction by setting suitable coffee prices, implementing professional service standards, and offering appropriate product variety and quality, thereby enabling more optimal use of business resources.
Co-Authors Any Suryantini Hani Perwitasari, Hani Miftakhul Arifin Puspitojati, Endah