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All Journal JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA)
Khong, Rifin
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Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Nurturing the Next Generation with the Utilization of Entrepreneurial, Cultural, and Financial Competencies Khong, Rifin; Kaban, Lila Maria; Alimin, Erina; Meilani, Meilani; Ciptawan, Ciptawan
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i2.2655

Abstract

This article presents a community service initiative conducted by university lecturers and students aimed at nurturing entrepreneurial, cultural, and financial competencies among children in a local orphanage in Medan, Indonesia. A preliminary interview with the orphanage manager showed that the children required intensive engagement and education outside their schools and community. The one-day onsite program involved children, ranging from primary to high school level, through interactive learning modules that included entrepreneurship education, cultural awareness, and financial literacy. Activities such as simulations, group discussions, and games were used to encourage active participation and improve understanding. The results showed increased entrepreneurial motivation by 28%, cultural appreciation by 27%, and basic financial knowledge by 22% among participants. Student facilitators also gained practical experience in community engagement and leadership. Despite time limitations, the program successfully created a positive learning environment and promoted essential life skills for vulnerable youth. Recommendations are to extend the program duration, create age-specific content, and develop long-term mentorship to enhance impact. This initiative underscores the vital role of higher education in community empowerment and sustainable youth development.
Pengaruh Citra Merek, Variasi Menu, dan Pemasaran Sosial Media terhadap Minat Berkunjung Kembali pada Restoran Dimsum Mamatjoe Medan Khong, Rifin; Tandiwan, James
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 1 (2024): Artikel Riset Maret 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i1.3510

Abstract

Restoran Dimsum Mamatjoe merupakan restoran dengan menu utama dimsum dengan gaya Hongkong. Jumlah pelanggan yang semakin menurun dapat mengindikasikan bahwa pelanggan merasa tidak mendapatkan nilai lebih dari restoran tersebut dan tidak puas dengan restoran tersebut. Penelitian bertujuan untuk mengetahui citra merek, variasi menu dan pemasaran media sosial memberikan pengaruh terhadap kepuasan pelanggan. Citra merek yang lebih tinggi berarti komunitas yang lebih kuat atau konsumen akan kembali lagi karena kepercayaan pelanggan terhadap variasi menu layanan, yang mempengaruhi kebahagiaan konsumen dan keinginan untuk membeli lagi. Media sosial Instagram sangat penting untuk penyebaran informasi. Pemilihan metode kuantitatif dan deskriptif dengan menggunakan studi kausal digunakan dalam penelitian untuk menganalisis sampel berjumlah 97 konsumen dari restoran dengan model non probability dan convenience sampling. Dalam hasil penelitian menunjukkan hasil secara bersama variabel citra merek, variasi menu dan pemasaran sosial media secara signifikan dalam pengujian parsial maupun simultan berpengaruh terhadap kepuasan konsumen pada persentase 53.9%. Dapat direkomendasikan kepada Restoran Dimsum Mamatjoe untuk mengembangkan kampanye pemasaran, memperluas variasi menu, meningkatkan konten visual, program diskon untuk pelanggan yang sering berkunjung.
Co-Authors Alimin, Erina Ciptawan, Ciptawan Lila Maria Kaban Meilani Meilani, Meilani Tandiwan, James