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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Creative Research Management Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi JPM: JURNAL PENGABDIAN MASYARAKAT JURNAL ILMIAH GLOBAL EDUCATION Journal of Applied Sciences in Travel and Hospitality Innovative: Journal Of Social Science Research Jurnal Penelitian Pendidikan Indonesia Society
Alimin, Erina
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Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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NIAT MEMBELI PRODUK SCARLETT: PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA Alimin, Erina; Ferliyanti , Herlina; Sabri, Sabri; Nouvel, Ahmad; Gurhanawan, Gurhanawan; Susanti, Melly
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/qc29ek82

Abstract

Scarlett is one business in the beauty industry that is expanding right now. The purpose of this study is to determine the ways in which product quality, price, and brand image affect customers' inclinations to purchase Scarlett items. This kind of study is informal and quantitative. Random sampling was utilized in the sampling process, and 105 respondents made up the sample. Students utilizing Scarlett goods were the target audience for the traditional survey. Limitations in the research on how interest in buying Scarlett products is influenced by price, product quality, and brand image. Decisions about how many products to buy at once in a Scarlett store may be influenced by the results of this research.
Analysis of factors affecting employee performance Edward, Yusuf Ronny; Toni, Nagian; Alimin, Erina
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243255

Abstract

A company's human resources are a significant asset for business growth. Performance of working employees determines how far a company advances. This study aims to examine the variables that affect employees' productivity at PT Z. This study uses a quantitative, SEM-PLS methodology. A questionnaire with a 1–5 rating scale was given to 56 randomly selected respondents, who provided the data. The software SmartPLS is then used to examine the data that has been gathered. The study's latent variables included employee performance, job happiness, work culture, and work experience. The findings demonstrated that the composite reliability and AVE values were both greater than 0.5 and 0.7, respectively. Everything created for the model, it can be said, has strong discriminant validity. Each item's loading factor value is more than 0.7, indicating that all the variables are legitimate. The job satisfaction variable in the hypothesis test had no impact on worker performance. Employee performance, meanwhile, is influenced by workplace culture and experience.
The Role of Trust in Savings Decision Making Setiawan, Barick Ahmad; Dharmawan, Donny; Dewi, Luh Komang Candra; Alimin, Erina; Setianti, Yanti
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6326

Abstract

The purpose of this research is to test the influence of religiosity, motivation, promotion on the decision to buy savings with trust as a mediating variable at Bank Sharia Indonesia Semarang. The research method is a quantitative method. The sampling technique uses accidental sampling so that 97 respondents are obtained. The data were analyzed using path analysis. The results of the research are that partial religiosity, motivation, promotion and trust have a significant effect on the decision to buy savings at Bank Sharia Indonesia Semarang. Trust is able to mediate the influence of religiosity, motivation, promotion on the decision to buy savings at Bank Sharia Indonesia Semarang. If customer trust in Bank Sharia Indonesia Semarang increases, customers will not turn to other sharia banks and will continue to use the services provided by Bank Sharia Indonesia Semarang.
The Effect of Promotion, Brand Image and Social Media on Customer Purchase Decision at Fritto Chicken Sumarsono Alimin, Erina; Tanny , Felix Emmanuel
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2546

Abstract

The promotion activity carried out during the year 2023 at Fritto Chicken Sumarsono Branch in Medan were found to be quite a lot, but the promotions conducted on social media platforms through Fritto chicken accounts show a limited reach to customers, resulting in a lack of awareness and participation in purchase decision. Does Promotion have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, Does brand image have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, Does social media have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, Do Promotion, brand image and social media have simultaneous effect on customer purchase decision at Fritto Chicken Sumarsono branch. This research uses quantitative research. The sample in this study was 97 respondents with the criteria: Costumers who are above 18 years old, Gender Male and Female, Customers who have made purchases at least once at Fritto Chicken Sumarsono. The basic data for this study was collected through interviews with the supervisor and surveys administered to customers of the Fritto Chicken Sumarsono branch in Medan. The research and analysis conducted with validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, coefficient of determination test, the multiple linear regression. The research results show that Promotion has partial effect on the consumer purchase decision. Brand image has partial effect on the consumer purchase decision. Social media has partial effect on the consumer purchase decision. Promotion, brand image, and social media effect customer purchase decision simultaneously at Fritto Chicken Sumarsono branch.
The Influence of Customer E-Service, Information Quality, and Customer Privacy on Shopee’s Customer Loyalty with Customer Satisfaction as the Intervening Variable in Medan Alimin, Erina; Jocelyn, Ivana
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2547

Abstract

At present, a wide range of sectors and industries employ technology information for their operations, specifically in the area of electronic e-commerce. Shopee Pte. Ltd., operating under the trade name Shopee, is a worldwide technology corporation headquartered in Singapore that specializes in electronic commerce and Shopee emerges as the leading e-commerce platform in Indonesia during the initial quarter of 2023. However, Shopee's customer e-service, information quality, and customer privacy still has problems even though they are currently the leading e-commerce company. Researchers must therefore analyse the factors of the variables that influence customer loyalty with customer satisfaction as the intervening variable in order to endure the industry's intense competition. The sample in this study was 97 respondents .The sample itself was being collected using purposive sampling and distributed to customers that using Shopee in the last 2 years The sample itself was being collected using purposive sampling and distributed to customers that using Shopee in the last 2 years. The result of this research has shown that customer e-service, information quality, and customer privacy have a significant influence on customer loyalty with customer satisfaction as the intervening variable. Writers recommend Shopee to provide its customers with regular updates on its privacy policies, invest in customer education to educate customers on the importance of data privacy, and introducing more privacy-enhancing technology, and investing more in their employees, particularly in customer e-service
Halal Tourism in Central Aceh: Investigating How Influencer Trust and Perception of Authenticity Shape Tourist Loyalty Putra, Ali Syah; Alimin, Erina; Nasib, Nasib; Hou, Amin; Salqaura, Siti Alhamra; Saputra, Jumadil
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26152

Abstract

Research Aims: This research investigates the influence of trust in social media influencers and perceived authenticity on Muslim tourist loyalty at Laut Tawar Lake, Central Aceh. Specifically, it explores how halal tourism perceptions mediate these relationships. This study expands the current understanding of the interplay between influencer trust, authenticity perception, and halal tourism principles in fostering tourist loyalty, while addressing a gap in tourism literature on sharia-compliant destinations.Design/Methodology/Approach: A quantitative approach was employed, with data collected from 210 Muslim visitors to Danau Laut Tawar using structured questionnaires. The relationships among variables were examined using Partial Least Squares-Structural Equation Modeling (PLS-SEM).Research Findings: The results indicate that influencer trust significantly influences perceptions of halal tourism, thereby positively affecting tourist loyalty. In contrast, perceived authenticity does not significantly affect loyalty. Halal tourism also mediates the relationship between authenticity and tourist loyalty, but not between influencer trust and loyalty.Theoretical Contribution/Originality: This study enriches the halal tourism literature by clarifying the roles of influencer trust and authenticity in shaping Muslim tourist behavior. It offers insights into how perceived halal tourism mediates the connection between trust, authenticity, and loyalty.Practical Implications: The findings emphasize the importance of enhancing halal tourism services, partnering with credible influencers, and promoting authentic cultural experiences to strengthen Muslim tourist engagement. The study provides practical strategies for sharia-compliant tourism marketing and management.Research Limitations/Implications: As this study focuses only on Muslim tourists at Lake Laut Tawar, its findings may not be generalizable to other halal tourism destinations with distinct cultural or regulatory settings.
Digital Marketing Strategy Review For Business Development Santoso, Aprih; Susilowati, Teti; Djunaidi, Firman Gazali; Alimin, Erina; Sattar, Sattar; Abdullah, Siti Intan Nurdiana Wong
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1670

Abstract

This study aimed to determine how digital marketing strategies are implemented at XXX Bakery in Semarang City and to identify obstacles, solutions, and existing problems. This study employed a qualitative method with a case study approach, conducted through in-depth interviews, direct observation, and documentation with the XXX Bakery in Semarang City. Data source and data collection were tested for data credibility. Seven participants were used as data sources for the in-depth interviews. The results showed that XXX Bakery in Semarang City implemented its digital marketing strategy through social media platforms like WhatsApp and Instagram, employing the 4P marketing mix: Product, Place, Price, and Promotion. This study identified challenges such as competition and slow order delivery. The solution to these problems was maintaining bread quality and offering attractive promotions. Delays in delivery were addressed by adding dedicated staff and providing time estimates.
Nurturing the Next Generation with the Utilization of Entrepreneurial, Cultural, and Financial Competencies Khong, Rifin; Kaban, Lila Maria; Alimin, Erina; Meilani, Meilani; Ciptawan, Ciptawan
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i2.2655

Abstract

This article presents a community service initiative conducted by university lecturers and students aimed at nurturing entrepreneurial, cultural, and financial competencies among children in a local orphanage in Medan, Indonesia. A preliminary interview with the orphanage manager showed that the children required intensive engagement and education outside their schools and community. The one-day onsite program involved children, ranging from primary to high school level, through interactive learning modules that included entrepreneurship education, cultural awareness, and financial literacy. Activities such as simulations, group discussions, and games were used to encourage active participation and improve understanding. The results showed increased entrepreneurial motivation by 28%, cultural appreciation by 27%, and basic financial knowledge by 22% among participants. Student facilitators also gained practical experience in community engagement and leadership. Despite time limitations, the program successfully created a positive learning environment and promoted essential life skills for vulnerable youth. Recommendations are to extend the program duration, create age-specific content, and develop long-term mentorship to enhance impact. This initiative underscores the vital role of higher education in community empowerment and sustainable youth development.
Exploring local friendliness, perceived discrimination, and brand love’s mediation on tourist behavior in Tangkahan, North Sumatra Alimin, Erina; Putra, Ali Syah; Nasib, Nasib; Salqaura, Siti Alhamra; Tambunan, Debora
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.36-50

Abstract

This study explores the impact of local hospitality and perceived discrimination on tourist behavior, with brand love as a mediating variable, in the context of Tangkahan tourist attractions in North Sumatra. We collected data from a survey of 237 tourists visiting Tangkahan and analyzed it using Structural Equation Modeling (SEM). The analysis shows that local friendliness positively and significantly affects brand love. In contrast, perceived discrimination has no significant effect on brand love. In addition, local friendliness also has a positive and significant effect on tourist behavior, while perceived discrimination has no significant impact on tourist behavior. Furthermore, brand love has a positive and significant influence on tourist behavior. Brand love indirectly mediates the relationship between local friendliness and tourist behavior. However, brand love does not significantly mediate the relationship between perceived discrimination and tourist behavior. The practical implications of this study suggest the need for a more holistic strategy to improve the tourism experience, including addressing discrimination and strengthening the positive elements that influence brand love.
Analysis of The Influence of Digitalization Implementation in Marketing Programs and Neuro-Marketing Adaption on Brand Perception in The Tourism Industries Alimin, Erina; Ismail, Andy; Herbenita, Herzalina; Fadillah, Tri Dessy; Uhai, Sabalius
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14826

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari adaptasi neuromarketing dan pemasaran digital terhadap persepsi atas merek khususnya pada industri perhotelan di Indonesia. Penelitian ini menggunakan metodologi kualitatif dengan pendekatan eksploratif-deskriptif. Hasil dari penelitian menunjukkan bahwa adaptasi neuromarketing dan penerapan digitalisasi dalam pemasaran efektif dalam meningkatkan citra merek dan pengalaman pelanggan di sektor perhotelan. Dengan menggunakan neuromarketing dan digital marketing, manajemen hotel dapat mengidentifikasi dengan cepat reaksi konsumen terhadap materi kampanye dan promosi yang disampaikan oleh manajemen hotel, pemasaran digital juga memungkinkan seorang prospektif pelanggan memiliki pengalaman yang lebih mendalam dan berkesan terhadap pelayanan yang diberikan hotel meskipun belum pernah menggunakan jasa dari hotel.
Co-Authors Abdullah, Siti Intan Nurdiana Wong Ahmad Fadli Ahmad Nouvel - AMIK BSI Purwokerto Ahmad Nouvel - AMIK BSI Purwokerto Ali Syah Putra Amin Hou Aprih Santoso Arief Rachman Barick Ahmad Setiawan, Barick Ahmad Ciptawan, Ciptawan Debora Tambunan Djakasaputra, Arifin Djunaidi, Firman Gazali Donny Dharmawan Edward, Yusuf Ronny Fadillah, Tri Dessy Ferliyanti , Herlina Frans Sudirjo Gurhanawan, Gurhanawan Hendrayani, Eka Herbenita, Herzalina Hermawan Hermawan Ismail, Andy Jocelyn, Ivana Juliana Juliana Khong, Rifin Kosasih, Hengky Lila Maria Kaban Luh Komang Candra Dewi Meilani Meilani, Meilani Mila Diana Sari, Mila Diana Muhamad Risal Tawil Nasib Nuri Aslami Sabalius Uhai Salqaura, Siti Alhamra Saputra, Jumadil Sari, Efti Novita Sattar Sattar, Sattar Susanti, Melly Susanto Susanto Susilowati, Teti Tanny , Felix Emmanuel Toni, Nagian Yanti Setianti