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All Journal Jurnal Mirai Management Quantitative Economics and Management Studies
Habra, M. Dani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Pengaruh Program Gratis Ongkir, Discount, dan Flash Sale Terhadap Impulse Buying (Studi Kasus Pengguna TikTok Shop Pada Masyarakat Di Dusun Pembangunan I Desa Sekip Lubuk Pakam) Oktavyana, Kaniya; Habra, M. Dani; Fikri, Mhd. Hilman; Siregar, Horia
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.7271

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Gratis Ongkir, Discount dan Flash Sale TikTok Shop terhadap impulse buying konsumen di Dusun Pembangunan I Desa Sekip Lubuk Pakam. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden yang pernah melakukan pembelian minimal satu kali di aplikasi TikTok Shop. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari kuesioner. Dalam penelitian ini, variabel Gratis Ongkir, Discount dan Flash Sale sebagai variabel independen dan variabel Impulse Buying sebagai variabel dependen. Penelitian ini menggunakan metode kuantitatif dengan teknik survei. Teknik pengambilan sampel menggunakan non probability sampling dengan purposive sampling yang menggunakan beberapa kriteria. Analisis data menggunakan uji instrumen, uji asumsi klasik, analisis regresi linier berganda dan uji hipotesis (uji t & Uji f) dan Uji Koefisien Determinasi R2 dengan bantuan aplikasi SPSS versi 21. Dari hasil penelitian dapat disimpulkan, bahwa secara persial (uji t) variabel Gratis Ongkir dan Discount berpengaruh positif dan signifikan terhadap impulse buying. Dan variabel flash sale berpengaruh negatif terhadap impulse buying. Secara simultan (uji f) variabel Gratis Ongkir, Discount dan Flash Sale berpengaruh terhadap impulse buying. Kata Kunci: Gratis Ongkir, Discount, Flash Sale dan Impulse Buying
The Influence of Innovation Culture, Career Development, and Employee Involvement on Employee Performance of PTPN IV Regional II Kebun Adolina Perbaungan District Febriani, Shalsa; Safina, Wan Dian; Samosir, Suhaila Husna; Habra, M. Dani
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4086

Abstract

AbstractThe phenomenon of employee performance at PTPN IV Regional II Kebun Adolina, Perbaungan District shows a downward trend from year to year. Based on performance assessment data, there are still certain aspects that require attention and strengthening, one of which is through the role of innovation culture, career development, and increasing employee involvement. The purpose of the study was to determine the Influence of Innovation Culture, Career Development and Employee Involvement on Employee Performance at PTP N IV Regional II Kebun Adolina, Perbaungan District. The type of research used in this study is quantitative research. Quantitative research is a research method based on the positivism paradigm, where the data collected is in the form of numbers and analyzed using statistical techniques. The location of the research was conducted at PTPN IV Regional II Kebun Adolina, which is located in Perbaungan District, Serdang Bedagai Regency, North Sumatra Province. Thus, this study will focus on employees in Afd 3 and 4 to understand the culture of innovation, career development, and employee involvement on the performance of PTPN IV Regional II Kebun Adolina Kecamatan employees with a sample of 75 employees. Based on the results of the simultaneous test (F test), it is known that the Fcount value is 26.445 and the significance value is 0.000 which is smaller than 0.05. By using the Ftable value of 3.226 (df1 = 3 and df2 = 71), then Fcount> Ftable, so it can be concluded that Innovation Culture, Career Development, and Employee Involvement simultaneously have a significant effect on Employee Performance at PTPN IV Regional II Kebun Adolina Kecamatan Perbaungan. Keywords: Innovation Culture; Career Development; Employee Performance
Co-Authors Febriani, Shalsa Fikri, Mhd. Hilman Oktavyana, Kaniya Safina, Wan Dian Siregar, Horia Suhaila Husna Samosir