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All Journal Capture : Jurnal Seni Media Rekam Jurnal Audiens
Ananda, Dhimas Aryo Vipha
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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FILM YASMINE : STRATEGI FILM BRUNEI MENEMBUS PASAR INDONESIA Ananda, Dhimas Aryo Vipha
Capture : Jurnal Seni Media Rekam Vol. 9 No. 1 (2017)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1049.395 KB) | DOI: 10.33153/capture.v9i1.2053

Abstract

Yasmine was an experimental project of Brunei International movie. The movie premiere on 21 August 2014 release to 5 screens (as there are only 5 cinemas) in Brunei and 80 screens in Indonesia, so it was described as the renaissance of Brunei cinemas after 46 years of long sleep. Taking Silat martial arts as background theme for the story. Yasmine movie actually not entirely a trial attempt. There was faith in it, that this movie will be a success because it chose a very typical story. As it was done in Cinderella story that being adopted to Pretty Woman film (1990). Yasmine movie team must be fully aware that the choice of blending romance and martial arts together is always invites many audiences. Deliberately penetrate the Indonesian market was not without strategy, the goals was to brought back film industry as one of creative industry in Brunei along with brings Brunei image go international through Indonesia. Keywords: Yasmine Movie, Strategy, Brunei, Indonesia
Pelanggaran Etika Pariwara Indonesia dalam Iklan Luar Griya di Jalan Godean Sleman Daerah Istimewa Yogyakarta Sukhfi, Muhammad Adnan; Setiaputra, Rizky; Pramudita, Antik; Ananda, Dhimas Aryo Vipha
Jurnal Audiens Vol. 6 No. 1 (2025): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i1.568

Abstract

This study evaluates violations of the Indonesian Advertising Ethics in outdoor advertisements along Godean Street, Yogyakarta, covering aesthetic, construction, environmental, and spatial planning aspects. Using a qualitative descriptive approach, the research documentation methods. Findings reveal significant violations, such as non-aesthetic advertisement designs, unsafe constructions, environmental damages, and placement breaching spatial regulations. Lack of supervision and awareness of Etika Pariwara Indonesia are the main contributing factors. This study highlights the importance of strengthening regulations and awareness campaigns to create responsible advertising and support environmental sustainability.
Hegemoni Laki-Laki di Balik Keikutsertaan Mengerjakan Kerja Domestik dalam Iklan MotionLife 2024 Hasan, Eka Bita Ghulam; Binarum, Fausta Raditya; Kengtyas, Gupita Prajwalita; Ananda, Dhimas Aryo Vipha
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.575

Abstract

The MotionLife 2024 insurance advertisement focuses on gender roles within the family, particularly in terms of household chores. The aim of this research is to investigate the representation of male hegemony in the advertisement, which shows conventional stereotypes about how men and women divide roles. The denotative, connotative, and inherent mythological meanings are discussed in the advertisement scenes using hegemony theory and a semiotic approach in this research. The research results show that men have significant responsibilities outside of household chores as family protectors, while women have household duties. This representation shows a highly patriarchal culture, where women are often considered subordinate in family decision-making. The results show that changes in gender representation in the media are crucial to supporting gender equality in society.
Co-Authors Binarum, Fausta Raditya Hasan, Eka Bita Ghulam Kengtyas, Gupita Prajwalita Pramudita, Antik Setiaputra, Rizky Sukhfi, Muhammad Adnan