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All Journal Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Audiens
Sukhfi, Muhammad Adnan
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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Pelanggaran Etika Pariwara Indonesia dalam Iklan Luar Griya di Jalan Godean Sleman Daerah Istimewa Yogyakarta Sukhfi, Muhammad Adnan; Setiaputra, Rizky; Pramudita, Antik; Ananda, Dhimas Aryo Vipha
Jurnal Audiens Vol. 6 No. 1 (2025): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i1.568

Abstract

This study evaluates violations of the Indonesian Advertising Ethics in outdoor advertisements along Godean Street, Yogyakarta, covering aesthetic, construction, environmental, and spatial planning aspects. Using a qualitative descriptive approach, the research documentation methods. Findings reveal significant violations, such as non-aesthetic advertisement designs, unsafe constructions, environmental damages, and placement breaching spatial regulations. Lack of supervision and awareness of Etika Pariwara Indonesia are the main contributing factors. This study highlights the importance of strengthening regulations and awareness campaigns to create responsible advertising and support environmental sustainability.
Pengabdian Berbasis Pemberdayaan Masyarakat Pemanfaatan Digitalisasi di Dusun Menggoran II Jamiludin, Muhammad; Hadziqoh, Zakiyyah; Sukhfi, Muhammad Adnan; Itobi, Mochammad Faza Rusyda; Kurniawan, Rangga Yudha Saputra; Nada, Elsa Julya; Aulia, Azzahra Rizki; Syahrani, Nabila; Arza, Naufal Ahnafi; Afifah, Fa’izah Noor; Darumurti, Awang
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1329

Abstract

The development of digital literacy in the tourism sector is a strategic step to enhance the community’s ability to manage village potential sustainably. The community empowerment program carried out by the Universitas Muhammadiyah Yogyakarta (UMY) service team in Menggoran 2 Hamlet, Bleberan Village, Playen District, Gunungkidul Regency, aims to improve the community's skills in marketing local tourism potential through digital platforms. The main focus of this program is training in graphic design, videography, and administration so that the community can more effectively promote their tourist attractions. The method used is a participatory approach, where the service team acts as facilitators in the empowerment process. This approach actively involves the community in every stage of the activity, from planning to evaluation. The results of this program show positive impacts, such as an increased understanding of digital marketing and the community’s enthusiasm in utilizing social media for tourism promotion. The community also began to create promotional designs and simple videos to attract tourists. This success demonstrates that digital literacy plays a crucial role in enhancing the competitiveness of local tourism and empowering the community towards a more independent and innovative tourist village
Co-Authors Afifah, Fa’izah Noor Ananda, Dhimas Aryo Vipha Arza, Naufal Ahnafi Aulia, Azzahra Rizki Awang Darumurti, Awang Hadziqoh, Zakiyyah Itobi, Mochammad Faza Rusyda Jamiludin, Muhammad Kurniawan, Rangga Yudha Saputra Nada, Elsa Julya Pramudita, Antik Setiaputra, Rizky Syahrani, Nabila