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Pengaruh Bauran Pemasaran Dan Kualitas Layanan Terhadap Kepuasan Konsumen J.CO Donuts Dan Coffee Artos Magelang Farikha Nurlaela; Yacobo P. Sijabat
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2023): Mei : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i2.1408

Abstract

The Magelang branch of J.CO Donuts & Coffee is the market leader for the donut and coffee business in Magelang City. However, nowadays there are many brand competitors offering donuts and coffee similar to J.CO Donuts & Coffee. These competitors are both from multinational brands, based on observations via Google Maps it is known that there are 206 brands in Magelang in the form of cafes and donut businesses. because many competitors make consumers have many other choices and increase the possibility of customers choosing to enjoy coffee other than J.CO Donuts & Coffee. The research design used in this research is descriptive statistical research using a quantitative approach. In this study, the sample was taken using random sampling technique, the sample size in this study was determined by the Cochran formula, the calculation was rounded off to 96 samples. The data analysis technique used by the researcher is multiple linear regression analysis. The correlation coefficient value of 0.29 in the marketing mix means that any increase in the marketing mix will increase consumer satisfaction by 0.29 or 29%. The correlation coefficient value of 0.78 means that any increase in service quality will result in customer satisfaction of 0.78 or 78%. This means that the higher the work environment, the performance of teachers and employees will increase. This study concludes that the marketing mix and service quality affect customer satisfaction at J.CO Donuts & Coffee, Artos Mall Magelang branch..
The Phenomenon of MSMEs Performance in Magelang City During the Pandemic COVID-19 Lionora, Clarisa Alfa; Yacobo P. Sijabat; Heni Hirawati; Hartono, Budi; Axel Giovanni
KINERJA Vol. 26 No. 2 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i2.5692

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a fundamental role in the regional economy as well as the national economy. This study aims to provide empirical evidence regarding the performance variability of MSMEs during the COVID-19 pandemic. The research population is all MSMEs in Magelang City. The research sample was 7,924 MSMEs obtained through purposive sampling. This study uses descriptive statistical analysis. The results and discussion show that the City of Magelang, from an economic perspective, has a fairly stable economic condition from 2015 to 2019. However, the COVID-19 pandemic in 2020 put the economy of Magelang City in a recession phase. Nevertheless, the competitiveness of Magelang City in 2020 has increased compared to 2019. The analysis of the variability of the performance of MSMEs shows that the South Magelang District has the lowest turnover of MSMEs. Central Magelang Subdistrict has the highest MSME turnover value. South Magelang Subdistrict has the highest average turnover of MSME compared to the average turnover of MSME in North Magelang and Central Magelang Districts.
PENGARUH LIKUIDITAS DAN SOLVABILITAS TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR TRANSPORTASI DAN LOGISTIK PERIODE 2019-2021 Alifa Aulia Rahman; Novinka Permatasari; Wildan Yudhanto; Yacobo P. Sijabat
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 1 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i1.321

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh likuiditas dan solvabilitas terhadap harga saham pada perusahaan sektor transportasi dan logistik periode 2019-2021. Populasi pada penelitian ini adalah seluruh perusahaan sektor transportasi dan logistik yang terdaftar di Bursa Efek Indonesia periode 2019-2021 dengan total 30 perusahaan. Sampel diambil dengan menggunakan metode purposive sampling, sehingga diperoleh sebanyak 13 perusahaan. Penelitian ini menggunakan analisis regresi linier berganda dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa secara parsial, variabel likuiditas berpengaruh terhadap harga saham, sedangkan variabel solvabilitas tidak berpengaruh terhadap harga saham. Dan secara simultan, variabel likuiditas dan solvabilitas tidak berpengaruh terhadap harga saham.