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All Journal Kohesi: Jurnal Sains dan Teknologi International Journal of Management Science Economy and Finance Enthusiastic Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA)
Wily Mohammad
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Other

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Influence of Daily K-pop Watching Duration and Expenditure on K-pop Merchandise on Intention to Purchase Concert Tickets: Moderating Effect of Likeability Level Wily Mohammad; Hanif Saifurrahman
International Journal of Management Science Vol. 1 No. 2 (2023): July-December
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/ijms.v1i2.85

Abstract

This quantitative study delves into the intricate landscape of K-pop fandom within the United States, particularly focusing on the influences that shape intentions to purchase concert tickets among individuals aged 15-29. With a carefully selected sample of 98 participants from a population of 65.47 million, this research employs the Structural Equation Model-Partial Least Squares (SEM-PLS) method to analyze secondary data sourced from a figshare dataset by Rraman (2020). The study's findings shed light on the diverse connections between K-pop-related factors and concert attendance intentions. Specifically, while "Expenditure on K-pop Merchandise" strongly and positively influences the intention to purchase concert tickets, "Daily K-pop Watching Duration" alone shows no significant impact. Intriguingly, when considering the moderating role of "Likeability Level," both these factors maintain their significance. The financial investment in K-pop merchandise remains a significant positive influence on concert intentions, further amplified by the positive significant moderating effect of "Likeability Level." But, the effect of “Daily K-pop Watching Duration” moderated by "Likeability Level" is not significant to “Intention to Purchase Concert Tickets.” These results underscore the multifaceted nature of K-pop fandom and its dynamic interplay with concert attendance intentions, contributing to a nuanced understanding of this vibrant cultural phenomenon.
PEMODELAN STRUKTURAL PENGARUH JUMLAH VIDEO DAN JUMLAH PENAYANGAN TERHADAP JUMLAH SUBSCRIBERS VIRTUAL YOUTUBER DI MALAYSIA Wily Mohammad
Kohesi: Jurnal Sains dan Teknologi Vol. 1 No. 7 (2023): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kjst.v1i7.653

Abstract

Penelitian kuantitatif ini bertujuan untuk menyelidiki faktor-faktor yang memengaruhi pertumbuhan subscribers pada Virtual YouTuber (VTuber) di Malaysia. Melibatkan sampel sebanyak 358 VTuber yang dipilih secara purposive, penelitian ini menerapkan analisis regresi untuk mengevaluasi hubungan antara jumlah video dan jumlah penayangan dengan jumlah subscribers. Hasil penelitian menunjukkan bahwa jumlah video memiliki dampak positif yang signifikan terhadap jumlah subscribers, mengindikasikan bahwa semakin banyak video yang diunggah oleh VTuber, semakin besar pula pertumbuhan subscribers mereka. Selain itu, temuan ini juga mengungkapkan bahwa jumlah penayangan memiliki dampak positif yang signifikan terhadap jumlah subscribers, menandakan bahwa tingginya tingkat penayangan dapat menjadi prediktor pertumbuhan subscribers yang lebih besar. Implikasi penelitian ini memberikan kontribusi pada pemahaman tentang strategi pertumbuhan yang efektif bagi VTuber di konteks media digital, terutama di pasar Malaysia.
Sentiment Analysis and Word Cloud Insights of Freelance Illustrators in the Dynamics of the AI Art Era using Atlas-ti Wily Mohammad; Hanif Saifurrahman; Riska Nabila; Besar Agung Martono
Economy and Finance Enthusiastic Vol. 1 No. 2 (2023): July-December
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/efe.v1i2.106

Abstract

This qualitative research aims to explore the dynamics of business competition in the modern era, specifically within the realm of freelance illustration, in response to the emergence of AI Art. The study delves into the sentiments, perceptions, and concerns of freelance illustrators regarding AI Art's impact on their profession and the broader creative landscape. Employing a mixed-methods approach, encompassing Sentiment Analysis and Word Cloud analysis utilizing Atlas-ti software, the research captures the multifaceted viewpoints of 25 freelance illustrators. The Sentiment Analysis discerns a complex tapestry of sentiments, with 46% of participants expressing positive sentiments and 54% expressing negative sentiments concerning AI Art. Positive sentiments underscore AI Art's potential to democratize art, broaden creative horizons, and enhance accessibility. Conversely, negative sentiments revolve around apprehensions of job displacement, ethical dilemmas, and the potential erosion of traditional artistic skills. The Word Cloud analysis further dissects the most prevalent terms associated with each sentiment, offering insights into the central themes and concerns. These findings highlight the intricate interplay of emotions within the freelance illustration community which has more negative sentiments.
Hexa Helix Framework on the Dynamics of the Indonesian Halal Fashion Industry Yeni Windriasih; Wily Mohammad; Besar Agung Martono
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 1 No. 1 (2023): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v1i1.96

Abstract

This qualitative research delves into Indonesia's Halal Fashion industry, employing a descriptive approach and relying on extensive secondary data collected from diverse sources such as scientific articles, publications, reports, and industry papers. Utilizing the Hexa Helix Stakeholder Concept as a guiding framework, the study aims to unravel the industry's nature, challenges, and potential while analyzing the roles and interactions of stakeholders—government institutions, affected communities, NGOs, businesses, mass media, and universities. Employing thematic and content analysis, the research seeks to unearth recurring patterns and stakeholder dynamics, offering insights into the complexities of the Halal Fashion landscape in Indonesia. Ultimately, this study advocates for collaborative stakeholder efforts, emphasizing the interdependence among these sectors for the industry's growth, ethical practices, and innovation within Indonesia's evolving market setting. The study's findings underscore the importance of addressing multifaceted challenges both externally and internally through collective stakeholder efforts among government, industry, academia, civil society, media, and culture, essential in navigating the industry towards sustained growth and viability.
Co-Authors Besar Agung Martono Hanif Saifurrahman Riska Nabila Yeni Windriasih