Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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This Author published in this journals
All Journal International Journal of Management Science Economy and Finance Enthusiastic
Hanif Saifurrahman
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Influence of Daily K-pop Watching Duration and Expenditure on K-pop Merchandise on Intention to Purchase Concert Tickets: Moderating Effect of Likeability Level Wily Mohammad; Hanif Saifurrahman
International Journal of Management Science Vol. 1 No. 2 (2023): July-December
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/ijms.v1i2.85

Abstract

This quantitative study delves into the intricate landscape of K-pop fandom within the United States, particularly focusing on the influences that shape intentions to purchase concert tickets among individuals aged 15-29. With a carefully selected sample of 98 participants from a population of 65.47 million, this research employs the Structural Equation Model-Partial Least Squares (SEM-PLS) method to analyze secondary data sourced from a figshare dataset by Rraman (2020). The study's findings shed light on the diverse connections between K-pop-related factors and concert attendance intentions. Specifically, while "Expenditure on K-pop Merchandise" strongly and positively influences the intention to purchase concert tickets, "Daily K-pop Watching Duration" alone shows no significant impact. Intriguingly, when considering the moderating role of "Likeability Level," both these factors maintain their significance. The financial investment in K-pop merchandise remains a significant positive influence on concert intentions, further amplified by the positive significant moderating effect of "Likeability Level." But, the effect of “Daily K-pop Watching Duration” moderated by "Likeability Level" is not significant to “Intention to Purchase Concert Tickets.” These results underscore the multifaceted nature of K-pop fandom and its dynamic interplay with concert attendance intentions, contributing to a nuanced understanding of this vibrant cultural phenomenon.
Sentiment Analysis and Word Cloud Insights of Freelance Illustrators in the Dynamics of the AI Art Era using Atlas-ti Wily Mohammad; Hanif Saifurrahman; Riska Nabila; Besar Agung Martono
Economy and Finance Enthusiastic Vol. 1 No. 2 (2023): July-December
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/efe.v1i2.106

Abstract

This qualitative research aims to explore the dynamics of business competition in the modern era, specifically within the realm of freelance illustration, in response to the emergence of AI Art. The study delves into the sentiments, perceptions, and concerns of freelance illustrators regarding AI Art's impact on their profession and the broader creative landscape. Employing a mixed-methods approach, encompassing Sentiment Analysis and Word Cloud analysis utilizing Atlas-ti software, the research captures the multifaceted viewpoints of 25 freelance illustrators. The Sentiment Analysis discerns a complex tapestry of sentiments, with 46% of participants expressing positive sentiments and 54% expressing negative sentiments concerning AI Art. Positive sentiments underscore AI Art's potential to democratize art, broaden creative horizons, and enhance accessibility. Conversely, negative sentiments revolve around apprehensions of job displacement, ethical dilemmas, and the potential erosion of traditional artistic skills. The Word Cloud analysis further dissects the most prevalent terms associated with each sentiment, offering insights into the central themes and concerns. These findings highlight the intricate interplay of emotions within the freelance illustration community which has more negative sentiments.
Co-Authors Besar Agung Martono Riska Nabila Wily Mohammad